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CBC Hilarious New Trailer for “This is That” – Cooks: You won’t Instagram my food, but you’ll eat it



This is That’s new series Cooks goes into the mind of cook Trev Daley of Classy’s Bar & Grill to find out why he thinks frozen chicken fingers are the perfect food.

About This is That: This is That is a current affairs program that doesn't just talk about the issues, it fabricates them. Nothing's off limits--politics, business, culture, justice, science, religion--if it's relevant to Canadians, we'll find out the "This" and the "That" of the story. Each week, hosts Pat Kelly and Peter Oldring will introduce you to the voices that give this country character and through these stories provide a new perspective as to what it means to live in Canada.

This is That is an award-winning satirical current affairs show that doesn't just talk about the issues, it fabricates them. via: CBC on YouTube

image: CBC/Joseph Schweers

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The Sound Brewery Project: Awhyl featuring Nastro Azzurro Beer ingredients



The Nastro Azzurro Beer brand takes further emerging Italian talents involving a crew of young music producers in a visionary project that explores new ways to produce electronic music from natural produces. The project wants to prove that from a collaboration between talented people always comes out something extraordinary.

The Sound Brewery is a conceptual machine for generating music from the ingredients used in the Nastro Azzurro brewing process. Water, Hops, Barley and Corn were manipulated in a unique method to create an audio looping system based on organic input.

Water was piped through 8 km of tubing and 1800 custom valves to create a water based touchscreen. The DJ’s finger movement was tracked using Leap Motion, this information was used to control 2 custom designed turntables.

The turntables consisted of Interchangeable vinyl-style palettes, these were held in place by neodymium magnets that were attached to custom designed speakers on a rotating mechanism. Audio was generated by interpreting data from a high-spec laser (accurate to 0.001mm) that was used to read the characteristics of the ingredients. The DJ manipulated the sound by: moving and changing the ingredients, changing the rotation speed of the turntables and adjusting the position of the laser arm.

The solid ingredients were placed on a specially designed Chladni-style plate that was developed for the machine, namely a circle in favour of the common square design. The corn, hops and barleys contour and arrangement generated the drum track and synth lines as they interacted with the laser and DJ. Water was poured onto flat pressed vinyl palettes, creating a liquid record. Audio frequencies were fed into the rotating liquid records to generate a unique visual and audio effect from the surface of the liquid.

A four track EP has been released from Awhyl, the young producers’ crew involved in the project. The project has been created to launch the new Nastro Azzurro digital platform - http://nastroazzurro.it/ tiportalontano - that offers to their users the chance to release their potential by submitting their ideas choosing between different application areas, such as sustainability, music, media, photography, fashion, food and lots more. The platform will allow the young participants to develop their talent in collaborations with mentors picked from the same industry they’re applying for, in order to create effective and solid project ready to be implemented.



Creative Credits:
Creative agency: xister
Creative Director : Sarah Grimaldi
Art director: Sarah Grimaldi
Copywriter: Ludovica Botti
Digital strategist: Matteo Trabattoni
Account manager: Valentina Fazi, Silvia Marinucci

Installation: Ten Hertz
Production Company: Loki
Director: Sibling & Rival
DOP: Benjamin Todd
Music: Awhyl
Interaction design & Engineering: Felix Thorn Jon Sly

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The story of Koskenkorva Vodka continues with the “Great Wall”



Earlier this year Koskenkorva turned vodka advertising on its head with a brilliant ad campaign created by ad shop Bob the Robot, and today we get more with a masterpiece of cinematic understatement, the Great Wall of Koskenkorva.

The story of Koskenkorva Vodka continues. The farmers of Koskenkorva village have constructed the first phase of the Great Wall of Koskenkorva, a wall of fame for all those who have downloaded the Vodka Farmer Mobile Game.

This “Vodka Farmer” wall of fame will honour all the players by way of a unique name badge on the wall, and in so doing, make them a virtual part of the village.

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