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2016 Super Bowl 50 Ad Watch: Avocados from Mexico “Avos In Space”


In a galaxy not so far from here, a group of aliens tour the Museum of Earthly Wonders to see all the unique stuff the little blue planet has to offer in Avocados from Mexico's hilariously entertaining 2016 Super Bowl commercial.

Prepare to learn all there is to know about Earth’s strange inhabitants through fascinating and mysterious earthly artifacts such as the commercial airliner, emojis, Scott Baio and that dress. Although this museum has curated some of Earth’s most valuable treasures only one stands out above the rest, the Mexican avocado.



Creative Credits:  
Advertising Agency: GSD&M, USA

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Super Bowl 50 Ad Watch: PayPal Move Over Old Money “There’s a New Money in Town”


PayPal is investing big money to introduce its "global vision for the future of money" with this new commercial set to air during the first quarter of the 2016 Super Bowl 50. Move over Old Money. There’s a New Money in Town...

Greg Fisher, the PayPal's vp of global brand marketing, described the ad as "more than a commercial." It will, he said, explain how the company plans to "empower people and businesses to move and manage money securely, efficiently and affordably" now that PayPal has separated from eBay.

The Super Bowl appearance heralds the launch of a major brand campaign which, Fisher said, is "designed to start a larger conversation about a reimagined financial world that must include everyone." [source: AdWeek]



Creative Credits:  
Advertising Agency: CP+B LA, USA
Executive Creative Director: Kevin Jones
VP/Creative Director: Robin Fitzgerald
Senior Art Director: Mike Wilson
Senior Copywriter: Chelsea O'Brien
VP/Director of Content Production: Kate Hildebrant
Sr. Integrated Producer, Video: Ian Kelly
Jr. Producer, Video: Jessica Piele
Production Company: Reset Content
Director: NABIL
Executive Producer: Jeff McDougall
Producer: Deannie O'Neil
Director Of Photography: Rik Zang
1st Assistant Director: Steven Camendy
South African Production Company: Gatehouse Commercials
Executive Producer: Bev Wynne
Producer: Torben Bülbring
Production Manager: Laila Shrand
Production Coordinator: Kim Fowler
Finishing & VFX: a52
Lead Flame Artist: Urs Furrer
Flame Artist: Christel Hazard
CGLead Artists: Kirk Shintani, Andrew Romatz
CG Artists: Manny Guizar, Paulo de Almada
Colorist: Paul Yacono
Color Assist: Chris Riley
Art Director: Leanne Dare
Designers: Krystal Sojo, Lyn Cho, Jon Forsman
AE Animator: Trix Taylor
Producers: Andrin Mele-Shadwick, Heather Johann
Executive Producer: Patrick Nugent
Head of Production: Kim Christensen
Managing Director: Jennifer Sofio Hall
Editorial Company: Rock Paper Scissors
Editorial Executive Producer: Angela Dorian
Editorial Producer: Kevin Gottlieb
Editor: Damion Clayton
Assistant Editor: Mike Spagnoli
Audio Studio: Lime Studios
Audio Executive Producer: Susie Boyajan
Audio Mixer: Mark Meyuhas
Audio Mix Assistant: Peter Lapinski
Music: Demi Lovato "Confident"
Music Editorial: Hum Music

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Hershey’s New “My Dad” Commercial Is A Heartwarmer


Hersey's latest spot "My Dad" is a heartwarming story of Scarlett, a young girl who goes on a journey to reconnect with her busy dad through their love of Hershey’s S’mores and Syrup. The ad was created by Arnold Worldwide and features the song "Higher Love” performed by Lilly and Steve Winwood.



Creative Credits:  
Agency: Arnold Worldwide
Executive Creative Directors: Mathew Jerrett and Tim Flood
Production Company: The Corner Shop
Director: Peter Thwaites
Executive Producer: Anna Hashmi
Director of Photography: Tom Sigel

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FirstBank, Ode to Millennials “No Pants” Regional Super Bowl 50 Commercial


The branding approach, atypical for FirstBank, aims to bring in new savings accounts from a generation that is famously savings-averse. The key insight, based on services such as Airbnon, Car2Go, was that Millennials do “save”; they share.
The spot runs regionally on the Super Bowl in Colorado and in Arizona. After that it will appear mainly on late night and sports programming.

"Millennials, are you the most money-saving savvy generation since the Greatest Generation of the 30’s and 40’s? Perhaps. You certainly enjoy sharing things – bikes, music, cars, streaming TV logins, even pants – apparently. We like to think you do this to save money, but the truth is probably closer to your generation being the most inclusive, most open-minded and the friendliest. So FirstBank is giving you a Mile-High salute during this year’s big game."



Creative Credits:  
Advertising Agency: TDA_Boulder, Boulder, U.S.A. http://tdaboulder.com
Creative Director: Jeremy Seibold
Art Director: Haley Garyet
Art Director: Barrett Brynestad
Copywriter: Jonathan Schoenberg
Additional credits:
ECD: Jonathan Schoenberg
Director of Strategy: Constance DeCherney
Agency Producer: Susan Fisher
Prod. Co.: MJZ
Directors: Perlorian Brothers
D.P.: Sebastian Pfaffenbichler
Exec Producers: David Zander, Eriks Krumins
Line Producer: Jay Shapiro
Editorial/Post: Cosmo Street Editorial
Editor: Katz
Asst. Editor: Nellie Phillips
Exec Producer: Yvette Cobarrubias-Sears
Producers: Marie Mangahas, Chelsea Spensley
Color Correct: Apache
Telecine Operator: Steve Rodriguez
Mix/Sound Design: Lime Studios
Engineer: Zach Fisher
Animation: Bernard Tan

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Kevin Hart Stars in Newest Hyundai Super Bowl Commercial “First Date”


INNOCEAN Worldwide launched another Super Bowl 50 commercial featuring Kevin Hart, “First Date.” In the :60 spot, Kevin Hart follows his daughter along her "first date.” With the help of Hyundai's Blue Link Car Finder feature, Kevin does what every dad in America will envy to ensure his daughter gets home safely. The spot will air during the pre-kick time slot.

"Dads will go to all sorts of lengths to protect their daughters. And now with the help of Car Finder on the 2016 Hyundai Genesis, we get to see just how far one dad will go."



Creative Credits:  
AD AGENCY: INNOCEAN Worldwide
CCO: Eric Springer
GCD: Barney Goldberg
CD: Bob Rayburn
ACD AD: Jose Eslinger
ACD CW: Carissa Levine
DIRECTOR OF INTEGRATED PRODUCTION: Carol Lombard
EXECUTIVE PRODUCER: Harry Lowell
PRODUCER: Shefali Valdez
HEAD OF ACCOUNT SERVICES: Marisstella Marinkovic
GROUP ACCOUNT DIRECTOR: Michelle Agnew, Nicole Timerson
ACCOUNT SUPERVISOR: Allison Morrissey
MEDIA: Ben Gogley, James Zayti
HEAD OF STRATEGY: Frank Striefler
PLANNING DIRECTOR: Kathleen Kindle
PM: Suzanne Cheng
BUSINESS AFFAIRS: Lisa Nichols

CLIENT: Hyundai
CMO: Dean Evans,
Sr. Manager Advertising: Monique Kumpis

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