A huge collection of 3400+ free website templates JAR theme com WP themes and more at the biggest community-driven free web design site

Smith Brothers Agency Wins DiBella’s Subs and Launches Fresh, New Ad Campaign



Smith Brothers Agency is now the agency of choice for DiBella’s Subs after a competitive pitch among multiple agencies. AJ Shear, DiBella’s Director of Marketing, cited the agency’s experience in the restaurant category and clear insights into differentiating the DiBella’s brand as key factors in the choice for Smith Brothers.

A digital ad campaign for Rochester, NY-based DiBella’s will launch on June 3rd across digital platforms including programmatic display, Youtube pre-roll video, Facebook, Instagram, paid search and Yelp.

The campaign photography was shot in Smith Brothers’ in-house production studio, Foothold Studios, where they were deliberately authentic and avoided over-styling the subject: subs, chips and drinks. The final assets include static and animated video.

The new campaign adopts a refreshingly frank tone, feeling like the guy behind the deli counter might be speaking to you as he makes your over-sized sub with headlines like, “Sure we have salad, we just recommend it between slabs of our fresh-baked bread,” “Yep, we’ll cut your sub, but we’ll never cut a corner,” and “You are entering a kale-free zone.” The tagline is a clever mnemonic for the brand promise - “DiBest since 1918.”

“Subway has value covered. Jimmy Johns is freaky fast,“ said Smith Brothers co-founder, Lindsey Smith. “DiBella’s has a better product. It’s old school. With outstanding, fresh-baked rolls that are piled high with quality ingredients, DiBella’s subs are all about really enjoying the food.”

“We saw an opportunity to reject the perfectly styled subs you see in a lot of sub shop ads and depict DiBella’s in a refreshingly authentic fashion,” said Bronson Smith, who with his brother, co-founded the agency.

ABOUT DiBELLA’S SUBS
Founded in 1918, DiBella’s is a restaurant chain based in Rochester, New York, with 47 locations in New York, Pennsylvania, Ohio, Connecticut, Michigan, and Indiana. The restaurant chain first began as a family owned and operated delicatessen in the city of Rochester and opened its first sub shop in 1998.

ABOUT SMITH BROTHERS
Smith Brothers is a digital-forward, performance-based marketing communications agency. The agency’s experience includes launching innovative campaigns for category leaders, challenger brands and start-ups. Clients include Nestle, Premier Nutrition, Mezzetta, Spangler Candy, Nonni’s, Rivendale Farms, and Truwhip. For more information, visit www.smithbrosagency.com.

Read More »

Low-End Laptops to Keep VGA Camera Forever

PRNewswire: "Analysts predict that 20% of embedded notebook cameras will remain at VGA resolutions for the foreseeable future, due to cost considerations in the entry-level market," said Jason Chiang, product marketing manager at OmniVision. "By introd...

Read More »

Samsung Campaign Showcases Apollo 11 Documentary to Launch Global QLED 8K TV



Samsung has today announced the launch of its global “TV Is Making History Again” campaign to celebrate the newly released QLED 8K TV, created in partnership with adam&eveNYC

The “Making History Again” campaign, which first aired on May 15 in the US, draws its story from the Apollo 11 moon landings of 50 years ago. A 60-second TV spot shows how the world gathered together to witness 1969’s historic moment of human achievement on televisions around the world. This is then brought forward to the modern day as we witness those same characters watch this era-defining moment 50 years later, now in stunning resolution and full color, on the new Samsung QLED 8K TV.

As part of the campaign, Samsung has partnered with Statement Films and CNN on the “Apollo 11” documentary. This feature film created from newly-discovered, never-before-seen 65mm and 70mm archival footage from NASA and the National Archives and more than 11,000 hours of uncatalogued audio recordings, remastered into a remarkable 8K film, and premiered at film festivals and in IMAX theaters. As part of the partnership, the :60 spot will also air within CNN’s broadcast premiere of the documentary.

“TV technology has been essential in bringing the world together to experience critical moments in modern history,” said Grace Dolan, Vice President, Home Entertainment Demand Generation, Samsung Electronics America. “As we mark the 50th anniversary of Samsung Electronics and the first steps on the moon by a human, it’s only fitting that our “Making History” QLED 8K TV commercial and multimedia campaign with CNN celebrates the past while giving a glimpse into how Samsung will continue to bring people together in the future through the power of 8K.”

David Brown & Daniel Bonder, ECDs, adam&eveNYC added: “Apollo 11 was one of those unforgettable moments where the world came together to watch something beyond anything they’d seen before . Samsung QLED 8K TV is allowing a new generation to experience the power seeing something truly groundbreaking.”

In addition to “Making History Again” creative running across broadcast, OLV, digital, in-store and social, the cross-platform campaign also includes globally-produced branded content featuring astronaut Scott Kelly, and a globally-led sponsorship of a three-part digital video series spotlighting a new generation of female leaders who are determining where the next great discoveries will be made, developing the groundbreaking technology to send humanity to the farthest reaches of the universe, and tapping a younger, more diverse recruiting pipeline that is opening doors for the next crop of dreamers.


Credits

Client: Samsung
Brand: Consumer Electronics
Project name: QLED 8K

Clients:
Jesse Coulter, CCO
Grace Dolan, VP of Marketing, Demand Generation
Brian Choi, Director of Marketing, Demand Generation
Nicole Murakami, Marketing Manager

Chief Creative Officer: Richard Brim
Executive Creative Directors: David Brown, Daniel Bonder
Associate Creative Directors: Jordy Molloy, Toby Kennedy
Head of Design: Mitch Horton

Agency Head of Production: Victoria Bennett
Agency Associate Producer: Erica Serio
Digital Production: Sion Prys

Group Strategy Director: Stuart Harrison
Comms Strategy Director: Lindsay Orosco

Managing Director: James Rowe
Group Account Director: Lily Waters
Account Supervisor: Erin Brogan

Media agency: Starcom

Production company: Pulse Films
Global President: Davud Karbassioun
Producer: George Saunders
Director: James Marsh
D.O.P: Alwin Küchler

Editing Company: Work Editorial
Editor: Neil Smith
Post Production: The Mill
Post Producer: Luis Martin
VFX Supervisor: Kshitij Khanna
2D Artist: Krissy Nordella
Colorist: Fergus McCall

Composer: Benjamin Wallfisch
Music Supervision & Licensing: North America - R 3 D Music (ASCAP), Global Du Vinage Publishing Ltd. (PRS)
Audio Post Production: Wave Studios
Sound Design: Aaron Reynolds


Read More »

FT: 15% of Sony CIS Sales Go to Huawei

FT discusses the US ban on components sale to Huawei. As Panasonic and Toshiba halt shipping their chips to the Chinese company, a question arises about Sony image sensors. They are used in all Huawei flagship phones and are difficult to substitute.Wh...

Read More »