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Tuborg has created a Chatbot that invites users into the lives of celebrities and influencers as part of a new global campaign.
The Open Lives ChatBot helps people explore their own city through the eyes of another person, taking them to bars, gigs and hidden locations they might never have experienced. All powered by local Tuborg influencers and celebrities, and hosted on Facebook Messenger.
It’s part of a new brand positioning “Open to more since 1880” – a celebration of Tuborg’s belief that the power of an open attitude and spirit adds value to all our lives, especially in a world where people can feel increasingly disconnected.
The campaign is also launched with a 30 second film that celebrates the people we meet over a lifetime. It focuses on the value that can be gained from being open to meeting new people and embracing the experiences they bring you; from those who become our best friends, to ones we share a first kiss with and then those who take us to new places.
With the campaign Tuborg hopes to re-define fun for a new generation of consumers, ultimately inspiring them to celebrate the life experiences they can gain while sharing a Tuborg with someone.
Russell Jones, VP of Core Beer at Carlsberg says: “Tuborg is growing rapidly all over the world, and with our newest campaign we aim to take Tuborg to the next level and give consumers even better experiences.’
It’s the first work from Grey London who won the global account in August 2017. Jimmy Blom, Deputy ECD at Grey London says: “Working on a heritage beer brand like Tuborg is always a privilege. Not only did we have the opportunity to create a thought provoking film about making the most out of every single person you meet, but with Tuborg’s progressive attitude to mobile and social media, we could let our concept cross over into real life.’
The TVC will be rolled out in various key markets around the world, and the Chatbot launches first in Serbia in April, before being released globally. The brand campaign is also supported by bespoke social activity and a shopper marketing campaign.
HUMANSEVEN has been exploring different ways of working, creating and producing and has launched its own Content Lab: a space where the pace is reduced, pressure from daily tasks removed along with the ability to give sufficient time to take a big step back in order to find the right partners, produce, think and put things into question. The driving force being « Freedom ».
From this was born the Citroën « Forward » project.
One year ago the Agency presented a wild idea to the Citroën Client and proposed a completely different way of approaching and producing it. The story of a man face to face with nature in which the Agency was free to create it's own form and tone . The car is shown in a way that has never been seen before and the brand logo appears nowhere in the film. When confronted with the question « should we have a classic logo at the end of the film ? » the answer from Xavier Beauregard was « is it possible to have missed the brand ? »
In conclusion the Agency has produced a hybrid piece of work which is hard to identify or even name: in short an unidentified advertising object.
Credits:
AGENCY: HUMANSEVEN
Chief Creative Officer: Xavier Beauregard
Artistic Director: Christophe Caubel
TV Producer: Sarah Bouadjera
FILM PRODUCTION: ALLSO
Director: Sophie Levy
Producer: Franck Annese
Art designer: Rudy Annese / Atelier Downtown
Location Manager: Hugo Obert
Engineer Design: No Design
POST-PRODUCTION: SMALL STUDIO
Post producer: Vincent Guttman
Supervisor: Thomas Eid.
Flame: Yann Masson & Philippe laridan
Compositing: Serhat Baykal & Lise Fisher
3D: Léo Ewald & Romain Balloy
POST-PRODUCTION: HRCLS
CEO: Christopher Thiery
VFX supervisor: Yann Dubois
Post producer: Mélanie Teixeira
Editor: Sophie Levy & Nicolas Capus
Colorist: Arthur Paux
SOUND PRODUCTION: HRCLS
Sound producer: Anthony Leblond
Compositor: Brice Davoli
Sound Designer: Anaïs Khout
Mix: Alex Louboutin
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