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Castiga o perie rotativa BeLiss AS250E

Participa la concurs si poti castiga o perie rotativa BeLiss AS250E, oferita de BaByliss Paris.  BaByliss BeLiss AS250E este o perie rotativa revolutionara, cu tehnologie pe baza de ioni, care te va ajuta sa iti coafezi singura parul, exact asa cum iti doresti, in timp record si chiar la tine …

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Miu Miu’s Miu-Doo Bag Charms

Every year, Miu Miu comes up with special items specifically for Christmas and the Holiday season. Since bag charms that come in the form of characters or pom-poms have been quite popular of late - and is a trend that has only been gaining momentum sin...

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Castiga bradul perfect de Craciun

Știm cu toții agitația din preajma Crăciunului, mai ales atunci când trebuie să alergăm după brad! Tocmai de aceea, Kiss FM vine în ajutorul tău și îți aduce bradul de Crăciun chiar la tine acasă! Nici nu trebuie să-l cari în spate, fiindcă ei livreaza brazii direct la ușă. Dau …

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HeyHuman Launches Influencer and Social Media Drive for Pearl’s Peril


Integrated marketing agency, HeyHuman, has kick started an influencer and social media initiative to support Wooga’s hit game, Pearl’s Peril, in the US.

The ‘Are you a friend of Pearl?’ campaign will take Pearl’s Peril beyond its traditional audience of women aged 45 plus to a younger demographic, which research revealed as an untapped opportunity.

HeyHuman will also grow Pearl Peril’s social media following, with the aim of delivering increased downloads of the game. It will do this via an influencer and brand awareness campaign with award-winning mummy blogger, Deva Dalporto, the creator of MyLifeSuckers.

The campaign comprises a hero film, a series of supporting short films and a collection of still portraits, which will be pushed out through Deva’s and Wooga’s social media channels.

‘Are you a friend of Pearl?’ looks at the types of friends women have to meet their different needs. The films and stills show Deva in the midst of every day dramas and the benefits of taking a mental break by indulging in some ‘me time’ with Pearl.

David Nixon, VP publishing at Wooga, said: “HeyHuman brings invaluable insight into player behaviour and the audiences we should be targeting. The Pearl’s Peril campaign will branch out beyond our traditional 45+ audience and engage new consumers to drive increased game installs and grow our social community.”

Neil Davidson, managing director of HeyHuman, said: “Catering to only one obvious demographic can be a missed opportunity for brands. Our intuitive brain-friendly approach has helped us identify the personality types Wooga should be targeting, enabling the developer to seize an overlooked part of the market.”

HeyHuman was appointed by Wooga in August this year following a four-way competitive pitch. The agency recently supported the brand in the launch of its new murder mystery game, June’s Journey.


About HeyHuman
HeyHuman is an integrated, independent creative agency of just under 100 people. With its unique understanding of the relationship between brands and people and with a focus on building ‘Human Brands’, HeyHuman has been able to help its clients form a new way of thinking. It does this through its specialisms in brand, content, social and experiential. Current clients include: Sony, Unilever, Diageo, Slimfast and Mondelez. (www.heyhuman.com)


Creative Credits:
Agency – HeyHuman
Client – Wooga
Executive Creative Director – Shnoosee Bailey
Creative Director – Carole Davids
Managing Partner – Neil Davidson
Planning Director – Jossy Pilgrim
Account Director – Peter Kaminski
Integrated Producer – Andrew Thorne
Talent – Deva Dalporto

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Sony Sensors Compared

Basler publishes a white paper "Sensor Comparison: Are all IMXs equal?" by Dominik Lappenküper. Some food for thought from the paper:"The first generation of this new [Pregius] sensor series includes the sensors IMX174 and IMX249. They have a pixel pit...

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LiDAR News

BusinessWire: AEye (former US LADAR) introduces iDAR (Intelligent Detection and Ranging) that combines the world’s first agile MOEMS LiDAR, pre-fused with a low-light camera and embedded artificial intelligence - creating software-definable and extensi...

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