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Maddie Ziegler is an American dancer, actress and model who achieved wide notice at an early age. She first became known for appearing in Lifetime’s reality show Dance Momsfrom 2011. at age 8, until 2016. From 2014 to 2016, she gained wider fame for starring in five music videos by Sia, including “Chandelier” and “Elastic Heart”. […]

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I AM Vodka Launches The Price Of Being Me Campaign With Moving Story of Transgender Model Sabel Gonzales




Sometimes, the simple, straightforward act of being who you are comes at a price.

With a moving video featuring the transformative story of transgender model Sabel Gonzales, Danish Vodka brand, I AM Vodka, wants to urge people around the world to share the price they pay to become the person they are, thepriceofbeingme.

Press:
With a moving video featuring the transformative story of transgender model Sabel Gonzales, Danish Vodka brand, I AM Vodka, urge people around the world to share the price they pay to become the person they are through #thepriceofbeingme hashtag.

Meet Sabel Gonzales:
Sometimes, the simple, straightforward act of being who you are comes at a price. A price that’s steeper than having to defend that cherished collection of Vanilla Ice CDs or your ongoing love affair with Sex & the City. As #thepriceofbeingme video featuring Filipino transgender model, Sabel Gonzales, makes abundantly clear, some people pay a graver price than most for staying true to themselves.

When I AM Vodka first heard the story of Sabel’s intense transition that saw her alienated from friends and family members they were deeply touched and moved by her courage and strength. To the Copenhagen-based company, people like Sabel represent the true and courageous mavericks of our time, which why they felt it was necessary to share her deeply moving journey of transition and sacrifice.

I AM Vodka now ask you to show the world the price you’re paying to become the person you want to be, and help inspire people around the world to do the same. Upload photos to Instagram that showcase your price and use the hashtag #thepriceofbeingme. Take the time to follow other people’s stories and share your own, unique viewpoint.

The overall message of #thepriceofbeingme is love, tolerance and understanding; and by helping the beautiful and resilient Sabel Gonzales tell her universally relevant story, the Copenhagen-based company hope that others will feel inspired to tell theirs.

The ambitious goal is to inspire and motivate change. I AM Vodka believe that the only way for us to change as a culture is to show the world that they’re willing to pay the price that comes with it. Willing to sacrifice what they are for what they’re looking to become.

To some, this may sound a bit rich coming from a vodka brand. But considering the world we live in – a world in which hate crimes are on the rise and intolerance is getting increasingly rampant – it’s the company’s belief that messages of tolerance and understanding need to be shouted from every rooftop time and time again. In other words, the brand has given them platform and a means to tell a story. I AM Vodka are now using that platform to convey a progressive call to arms. A message that resonates with the experimental duality, which is an integral part of the brand.

  • [message]
    • CREATIVE CREDITS:
      • Director: Christian Prener
        Copywriter: Gabriel Miller
        DoP: Daniel Venosa
        Prod: Prener Film
        Agency: Butter - http://butter-butter.com/
        Music: David Olafson & Christian Prener
        Editor: Mark Kronby & Christian Prener
        Colorist: Mark Kronby
        Sound Design: Peter Nørgaard
        PR agency: Be On
        Model: Slay Model Management -slaymodels.com

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