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18 Feet Launches Striking ‘Outside is Ours’ Campaign for Kopparberg



Independent creative agency 18 Feet & Rising has today launched a new campaign for the world’s leading fruit cider brand, Kopparberg, entitled “Outside is Ours”, which looks to unlock the feeling of the best of times outside with friends.

The TVC depicts beautiful aerial sculptures being swept up into the sky by a desert wind, acting as a striking visual metaphor for how we all come alive when we’re enjoying our time together outside. Shot against a beautiful outdoor backdrop by director Noah Harris, of BlinkInk Films, the film acts as a rallying cry encouraging people to claim the outdoors in time for summer for good times and making memories.

The ads will run on TV, out of home, cinema, digital and social from 14th May, with media handled by Goodstuff. Beyond the film, the brand will also host its new experiential platform, The Kopparberg Outsider, at various festivals across the UK, alongside a series of social activations.

Will Thacker, ECD at 18 Feet & Rising said: “Festival season is about to kick-off, with cider, sunshine and friends. A generation has adopted Kopparberg as their drink of the summer and we set out to encapsulate that with the new brand positioning, “Outside is Ours”. The platform is a big step up for the brand; the ideas are founded in its Swedish roots and love of the outdoors, but also embrace the festival generation. As people we come to life outside, a place where our social barriers are broken down. The creative is a unique, fun and symbolic way of expressing this. A lot of talented people have come together and given their all to make this campaign a success.”

Rob Salvesen, Senior Marketing Manager at Kopparberg said: “We wanted to make the #OutsideIsOurs campaign remind our consumers about the great times they have had and are still to have outside with friends and evoke a strong emotional connection to the brand through its associated key drinking occasion , with 18 Feet & Rising and Noah at BlinkInk Films having perfectly captured that in a way that’s visually beautiful and very in keeping with the Kopparberg brand. We’re looking forward to seeing this campaign come alive whenever our consumers venture out to make memories this summer.”

18 Feet & Rising has been Kopparberg’s retained advertising agency for five years, since 2013.

CREDITS

Production Company – Blink Ink
Director – Noah Harris
Producer – Richard Fenton

Creatives – Toby Roberts & Louis Jopling
ECD – Will Thacker

Director of Production – James Faupel
Agency Producer – Russell Taylor
Assistant Producer – Lew O’Brien

Account Director – Anisha James

Strategy Partner – Rob Ward
Strategy Director – Jack Carrington
Strategist – Shu Han Lee

Editor – Max Windows @ Stitch

Post Production – Ludo Fealy @ nineteentwenty
Post Producer – Hannah Ruddleston @ nineteentwenty
Grade – Duncan Russell @ Freefolk
Sound Engineer – Anthony Moore @ Factory


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Jason Derulo Asks For Your Support in Coca-Cola’s #PassTheHappiness Campaign



In his latest partnership with Coca-Cola, Jason Derulo, speaks out about bringing the power of play to underprivileged youth globally through the #PassTheHappiness campaign.

As the voice behind the Coca-Cola Anthem for the 2018 FIFA World Cup, a unifying song called "Colors", Derulo was the natural choice to serve as spokesperson for Coca-Cola’s latest FIFA World Cup initiative presented in partnership with Walmart International, which ties together the message of “Colors” with the spirit of social responsibility.

“This is a great opportunity to give back, not only to my home country of Haiti, but to teenagers around the world,” Derulo says, juggling a One World FutbolTM at his home outside Los Angeles. "This ball is amazing.”

The One World Futbol, created by One World Play Project, never needs a pump and never goes flat. It's designed to withstand the toughest playing conditions in the world. For teenagers living in challenging environments, the unpoppable One World Futbol ensures a game never ends early due to faulty equipment.

Through the #PassTheHappiness campaign, Coca-Cola, Walmart International and social impact company One World Play Project are teaming up to provide custom branded, One World Futbols to youth living in disadvantaged communities worldwide.

One World Play
With the 2018 FIFA World Cup Russia tournament happening this summer, fans in 14 countries are invited to recognize this global event as an opportunity to make a difference. By simply buying participating Coca-Cola Company products at Walmart and their affiliated retail banners in those countries, fans will be helping Coke and Walmart to donate One World Futbols to youth in need.

“As two of the most inclusive brands on the planet, Coke and Walmart are leveraging the 2018 FIFA World Cup occasion to provide consumers the opportunity to give back while stocking up for games time,” said James Beck, Global Walmart Marketing Director for Coca-Cola.

“We are excited to partner with Jason, our global music influencer, to drive home the message spoken in the lyrics of his song 'Colors' where fans are encouraged to show their true colors," Beck continued. "There is an inherent connection between his message and the beauty of giving back. We could not be more proud.”

As fans across the world raise their flags and represent their countries in celebration of the World Cup this summer, the #PassTheHappiness campaign invites them to celebrate their beloved sport as a force for social good.

#PassTheHappiness is launching in the United Kingdom, Mexico, Argentina, Brazil, Canada, Central America (Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua), Chile, China, Japan and South Africa.

If you are not in a participating location and/or would like more information about how to buy or give unpoppable soccer balls, visit One World Play Project.

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Castiga bilete la Afterhills

CONCURS. Dacă vrei să te bucuri de festival, înscrie-te la concursul nostru și poți câștiga unul dintre cele 40 de super premii, fiecare dintre ele constând în: – 5 abonamente la Afterhills (31 mai – 3 iunie, Iași).  Cum participi?  – Fă cumpărături în Kaufland în valoare de minimum 50 …

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