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MELODIE NOUĂ: Benny Blanco, Halsey & Khalid – ”Eastside” (2018). VIDEOCLIP NOU, PIESĂ OFICIALĂ, NEW SINGLE

Producătorul muzical și compozitorul american Benny Blanco, Halsey și Khalid au lansat o melodie nouă, ”Eastside”, odată cu videoclipul oficial al cântecului pe YouTube joi, 12 iulie 2018. Regia videoclipului noului single ”Eastside” (Benny Blanco, Halsey & Khalid) îi aparține lui Jake Schreier. Enjoy! VIDEOCLIP NOU, MELODIE NOUĂ: benny blanco, …

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Gymboree Relaunches Brand and Introduces New Collection with National Back-to-School Campaign



Brand debuts its “Made You Smile” platform with an unexpected version of Rick Astley’s “Never Gonna Give You Up”; a custom augmented reality app; and a partnership with Color Factory NYC

Gymboree, the San Francisco-based children’s apparel retailer, is unveiling an exciting rebrand today (7/16) that includes an all-new collection – focused on quality fabrics, comfortable designs and amazing denim – supported by a national marketing campaign just in time for back-to-school.



Created by creative agency Where Eagles Dare, the integrated campaign introduces Gymboree’s new brand platform: “Made You Smile.” The campaign utilizes fresh content, shareable experiences and entertainment to showcase the new collection and announce Gymboree’s changes to existing customers while also aiming to attract new millennial consumers. The goal is simple: Make people smile and spread happiness.



The centerpiece of the campaign is a full-length music video (with cut-downs for in-cinema, connected TV and social/digital) that features kids wearing the new collection while adorably (and often hilariously) performing Rick Astley’s 1987 hit-turned-internet-meme “Never Gonna Give You Up.” Each cast member models a different denim fit and outfit, serving as a subliminal denim guide and a fun way to see the entire collection.

Never Gonna Give You Up :30 BOYGIRL FENCE ONLINE NoVO


“In making the video, we wanted to stay authentic to the original ‘80s style Rick Astley dance, with shadow dancing and slow-motion moves,” said Brian Franks, Founder/ECD of Where Eagles Dare. “But we made it more modern by introducing both a girl and boy lead and having a variety of kids showcasing their style, all set in and around a school as if the kids are running the town for a moment and doing an improvised version of the song.”

In addition to the video, Gymboree is launching a custom interactive mobile app called “Made You Smile” (available for both iPhone and Android). Created in partnership by Where Eagles Dare and space150, the app includes a “Smile Generator” and lets users create their own animated characters, producing shareable content that unlocks a layer of augmented reality to bring Gymboree’s new graphic tees to life. App users will have the opportunity to enter weekly drawings in Gymboree’s Surprize Surprize Sweepstakes for a chance to win amazing prizes such as a trip to New York City or a new car, as well as instant win prizes while they shop in store.

Gymboree has also partnered with Color Factory to create an immersive experience for the whole family. Open to the public on August 20, 2018 in New York City, Gymboree and Color Factory worked with non-profit 826NYC to create a room within the Color Factory exhibit that will feature an ombre floating balloon installation and children's wishes for the future. Color Factory, a collaboratively-produced art experience, brings together talented artists, creatives and makers to conceptualize and collaborate on participatory, color-inspired installations.

The initial campaign will run through Labor Day. Gymboree’s “Made You Smile” platform will continue to evolve into the fall and winter, offering new content via its mobile app and digital channels.

About Where Eagles Dare
Where Eagles Dare is an independent creative agency based in Pittsburgh, PA. Founded in 2015 by Brian Franks – former VP Creative Director for American Eagle Outfitters, AE.com and 77kids – the agency brings 20+ years of global creative experience to the table. Experts in branding and 360 campaign development, Where Eagles Dare custom-builds winning teams of in-house and independent professionals tailored to bring the best possible results for its partners and projects. Current clients include Aeropostale, Gymboree, Dick’s Sporting Goods and Petco. To learn more, visit http://whereeaglesdare.co.

CREDITS
Agency: Where Eagles Dare
Brian Franks, Founder/Executive Creative Director
Zam Cadden, Creative Director
Colby Vagley, Project Manager
Sarah Karwoski, Senior Designer
Melanie McCluskey, Copywriter

Client: Gymboree
Dan Griesemer, President and CEO
Tina Canales, SVP, General Manager
Dean Silbersak, VP, Brand Creative
Parnell Eagle, SVP, Marketing + Ecommerce

App created and developed with space150

Video Produced with PF100
Barry Sonders, Executive Producer, PF100
Bruno Miotto, Director

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Harry Redknapp and Gianluca Vialli Take on Irish GAA Clubs in AIB’s ‘Toughest Rivalry’



ROTHCO see the ex-premier league managers settle a 20-year rivalry between two Gaelic football clubs with an infamous past for Allied Irish Banks.

In 2017, 10 million viewers tuned in to watch the 8-part online series documenting Premier League football commentators Jeff Stelling and Chris Kamara, as they took the journey to Croker to commentate on the All-Ireland AIB Club Championship Semi-Final. In continued support of AIB’s sponsorship of the Gaelic Athletics Association (GAA) Senior Football Championship, the brand’s hit entertainment series, devised by creative agency ROTHCO, part of Accenture Interactive, returns for 2018. This year AIB are challenging ex-Premier league managers Harry Redknapp and Gianluca Vialli to settle a 20-year rivalry between two GAA clubs - Castlehaven (Cork) and Erins Isle (Dublin).

The eight-episode series ‘The Toughest Rivalry’ will see Vialli, who won Serie A and the Champions League with Juventus and later managed Chelsea Football Club, take the reins of Erin’s Isle of Finglas. Redknapp, former Tottenham, West Ham and Portsmouth manager, has agreed to take hold of West Cork side Castlehaven. Both managers begin their journey with little to no knowledge of the GAA but have been tasked with getting their respective teams match-fit for a rematch of an infamous All-Ireland club semi-final from 1998.

“To build on last year’s series we wanted to up the intensity. We decided to bring two professional, expert managers who have had a light-hearted rivalry and see what would happen when we immerse them in this world of deep-rooted rivalry. In our sports landscape, GAA is a challenger brand, dwarfed by global giants. Rather than be ashamed of its stature, GAA fans are never prouder than when the sport is pitted against its global competitors. This concept has been at the heart of AIB’s sponsorship since the beginning and we have worked together to create something aimed at sports fans, in general, as opposed to GAA fans.” Comments ROTHCO ECD, Alan Kelly.

The first episode of the Toughest Rivalry will run online and on social media from Friday 13th July and, each week, the series will be supported by behind the scenes social content.

Credits:
Client: AIB
Agency: Rothco
Agency Producer: Al Byrnes
Executive Creative Director: Alan Kelly
Creative Team: Rob Murray (Art) & Frances O’Rourke (Copy)
Finished Artist: David Gallagher
Account Director: James Moore
Senior Account Manager: Alan McQuaid
Strategy: Bronagh O’Donovan
Production Company: Top Films
Director: Garry Keane
Producer: Sorcha Glackin & Liz Murphy
Director of Photography: Michael O’Donovan
Editor: Paul Giles
Post House: Outer Limits
Music: Eclectic

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barrettSF Breaks New Campaign for WWE 2K19 Starring “Rowdy” Ronda Rousey



Advertising agency barrettSF has created a multimedia marketing campaign starring WWE Superstar “Rowdy” Ronda Rousey to launch the latest installment in the WWE 2K video game franchise. WWE 2K19 releases October 9 for the PlayStation4 computer entertainment system and the Xbox One family of devices, including the Xbox One X and Windows PC. Consumers who pre-order the game at participating retailers will receive Early Access to a playable Rousey character and additional in-game bonuses beginning October 5.

In the 1:15 ad, Ronda Rousey walks into a locker room and hangs the iconic leather jacket of her idol and namesake, WWE Hall of Famer “Rowdy” Roddy Piper. As she stares at the jacket, she begins to recall a conversation she and Piper had several years earlier. “The only thing I want for you is for you to be as successful as you want to be and as happy as you possibly can,” Piper says. “You’re going to give so many people hope.”

The voiceover was taken from a 2015 Piper’s Pit podcast conducted shortly before Piper’s untimely death later that year. In the audio clip, Piper explains to Rousey why he was passing the torch of the “Rowdy” name to her.

As Piper delivers his words of encouragement, an intense-looking Rousey dons the jacket and walks off, ready to face her opponent in the ring. A super then announces that viewers who pre-order WWE 2K19 can “play as Ronda Rousey.”

The jacket was given to Rousey by the Piper family prior to her WWE debut earlier this year, and they continue supporting her as she embarks on her new career. “Roddy saw the potential in Ronda and knew she would continue to inspire! Her grit and determination shine in the WWE 2K19 trailer,” said Kitty Toombs, widow of the late WWE Hall of Famer.

The ad broke on WWE’s Monday Night Raw telecast earlier this week and will air nationally on WWE programming, along with social platforms such as Facebook, Instagram and Twitter. The ad will also run as pre-roll video on WWE and through placements on Google’s True View ad platform. A second WWE 2K19 ad, which debuted in June, starred former WWE Champion Rey Mysterio. Both spots are pieces of the global “Never Say Never” marketing campaign for the video game, with final elements currently scheduled to launch this Fall.

“Ronda Rousey always dreamed of competing in WWE, just like the late, great Roddy Piper,” said Todd Eisner, creative director at barrettSF. “And for WWE fans, it’s always been a dream to compete as Ronda Rousey. With WWE 2K19, they can finally make their fantasy scenario a reality.”

barrettSF began its relationship with 2K for the launch of WWE 2K15 in 2014, making this their fifth year of campaign partnership.


Credits

Advertising Agency: barrettSF, San Francisco, CA (USA)
Executive Creative Director - Jamie Barrett
Creative Director - Todd Eisner
Associate Creative Directors - Jen Hart, Meredith Karr
Head of Production - Conor Duignan
Producer - Tom Sann
Managing Director, Founder: Patrick Kelly
Account Director: William de Ryk
Account Supervisor: Julia Ortinez-Hansen

Production Company - Golden
Directors - Wolfbergs and Jake Banks
Creative Director - Jake Banks
Editor - Volkert Besseling
Colorist - Luis Silva
VFX / Animation - Luke Yoo and Rachel Arnold
Executive Producer - Matthew Marquis
Line Producer - Rick Brown
Post Producer - Kevin Gallagher

Client - 2K:
VP of Marketing: Chris Snyder
Director, Brand Marketing: Bryce Yang
Senior Brand Manager: Greg Zale
Associate Product Manager: Ramon Aranda
Associate Brand Manager: Robert Hearon
Marketing Coordinator: Mitchell Jagodinski

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