Creative Credits: Client: Jordan Brand Advertising agency: Wieden+Kennedy New York Executive Creative Directors: Jaime Robinson, David Kolbusz Creative Directors: Jimm Lasser, Gary Van Dzura, Mike Giepert Art Director: Jed Heuer Copywriter: Al Merry, Laddie Peterson Producer: Alison Hill Assistant Producer: Kristen Johnson, Lisa Delonay Head of Integrated Production: Nick Setounski Account Team: Jerico Cabaysa, Jonathan Chu Media Team: Karlo Cordova, Justin Lam, Branden Bouvia Strategic Planner: Stéphane Missier Project Manager: Sunjoo Ryou
Production Company: Pacific Rim Films Director: Jon Favreau Editorial Company: Arcade Edit Editor: Geoff Hounsell, Will Hassell Visual Effects Company: The Mill, New York Producer: Katie Kolombatovich Shoot Supervisor: Westley Sarokin and Ed Boldero Creative Director: Westley Sarokin Animation: Warner Bros Animation Producer / Director: Spike Brandt Line Producer: Monica Mitchell Animators: Spike Brandt, Dale Baer, Dan Haskett, John McClenahan, Jeff Siergey, Neal Sternecky, Bill Waldman, Dean Wellins
Music Company: tonefarmer Composers: Jared Hunter, Sam Skarstad, Raymond Loewy Sound Designer: Jimmy Harned Production Manager: Elizabeth Munoz Mix Company: Sonic Union
Shot by fashion photographer Mario Sorrenti in New York City, the latest campaign for Calvin Klein Jeans includes a diverse global cast of Grace Hartzel, Ethan James Green, Aya Jones, Julia Van Os, Piero Mendez, Alessio P., Imaan Hammam, Harmony Boucher, Torin Verdone, Laura Julie, Noma Han, Jamie Carpena, Tiana Tolstoi, Reid Rohling and real life couple actor, Will Peltz, and girlfriend, Kenya Kinski Jones...Print campaign below.
This summer, creative agency Grey London is shaking up the soft drinks industry with the mission of reshaping people’s perceptions of Lucozade Energy. Encouraging consumers to drink Lucozade Energy in situations beyond hangovers and illness, Grey created a new brand positioning and strapline for the soft drink; Find Your Flow – positioning the drink as an ally to busy people who want to enjoy a full life, an idea that flies in the face of the energy category of high-adrenaline junkie quick hits, crashes and burns. Flow is that softer, more sustainable feeling of being on form, finding your rhythm, and everything feeling easier and more enjoyable.
The campaign launched last month with an eye-catching new brand identity and OOH campaign. The simple, bold and graphic approach heroes the bottle’s iconic shape, giving the brand an instantly-recognisable, fresh and modern feel using nine specially blended Pantone colours.
August sees the campaign ramp up, with new OOH executions (featuring lines such as ‘Commute like a hot knife through butter’, ‘Turn your to-do’s into ta daaas’, and ‘Work from 9.00 to sublime’), a 60/30’ TVC championing ‘flow…the unmistakable feeling of unstoppable’, radio, in-store (created by GreyShopper), experiential (led by TRO), digital and social (created by Analogue Folk), and PR (Frank PR) activity.
The outdoor campaign boasts eye-catching activity at a number of high-footfall stations, including a complete, 21-site domination of London’s Waterloo, takeovers of Manchester Piccadilly and Liverpool Lime Street stations – including floor decals directing commuters in and out of the station as quickly as possible, making the commute flow more easily – and a special build within the tunnels of Oxford Circus underground station. The Oxford Circus activity sees the creation of ‘flow lanes’ and ‘slow lanes’, helping Londoners find their rhythm and separating those in their flow with others who want to take their journey a little slower.
Creative Credits: Advertising Agency: Grey, London Project name: Find Your Flow Client: Lesley Stonier, Marketing Manager, LRS Creative Director: Darren Wright Creatives: Alex Tizard & Jonathan Rands (OOH) / Theo Bayani & Miguel Gonzalez (TV),/ Howard Green (radio) Account Director: Sarah Jones Agency producer: Emma Fasson Creative producer: Freya Thompson Planner: Holly Clancey Media agency: Mediacom Production company: Park Pictures Director: Nathan Pryce Editor: Paul Hardcastle Producer: Ben Croker Illustrator: Crispin Finn Designer: George Goldsack DoP: Justin Brown Post-production: MPC Soundtrack composer: Zeben Jameson, Finn Vine Audio post-production: Wave - Jack
Editor Ben Stephens of renowned editorial company Whitehouse Post recently teamed up with Cherry Films Director Jake Nava and Mother London to create an energetic spot for Tanqueray that radiates the perfect balance of sex appeal and sophistication.
“Tonight We Tanqueray” features a suave bartender preparing for the party of the century in a lavish parlour reminiscent of the Roaring Twenties. Accompanied by a jazzy remix of Iggy Azalea’s “Fancy,” he removes dusty sheets, only to reveal that the guests have already arrived and are frozen in time. Stephens’ masterful cuts accentuate the build-up as the bartender rearranges the mannequin-esque partygoers and begins to pour the Tanqueray, gradually bringing the celebration to life.
Creative Credits: Client: Tanqueray Title: “Tonight We Tanqueray”
Agency: Mother London
Production Company: Cherry Films Director: Jake Nava
Editorial Company: Whitehouse Post Editor: Ben Stephens Assistant Editor: Gary Bowyer Executive Producer: Lisa Kenrick Producer: Antonia Porter via: Trust Collective