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| Courtesy of Universal Studios Licensing LLC |
Hyundai, in partnership with INNOCEAN Worldwide is introducing the fully redesigned 2018 Sonata to a national audience in its first national TV spot, titled “Duet.”
For millions of Americans, one of the most frustrating parts of every workday is the traffic-clogged slog they face on their daily commutes. Stuck in a massive traffic jam, a delighted Sonata driver sings along to one of the world’s most beloved karaoke songs and unites with another happy Sonata owner among several angst-ridden drivers on the road. The new Sonata 2.0T is prominently featured and showcases how its captivating new design stands out in the sea of vehicles it shares the road with during a typical stop-and-go commute.
“The new Sonata makes every mile a little better,” said Dean Evans, chief marketing officer, Hyundai Motor America. “We fully recognize that the road of life is hectic enough already. While we can’t control what other drivers do, or change your crazy commute, we’ve done everything possible to make that daily drive more enjoyable, as this new spot demonstrates in a fun, lighthearted way. The new Sonata may not shorten your commute, but it can certainly help make it sweeter.”
The all-new Sonata is another act of Hyundai being a better car company and dedicated to making their drivers’ lives better,” added Eric Springer, CCO, INNOCEAN.
Creative Credits
Creative
Chief Creative Officer Eric Springer
Group Creative Director: Barney Goldberg
Group Creative Director: Jeff Bossin
Associate Creative Director, Art:: Kiran Koshy
Associate Creative Director, Copy: Will Gorman
Account
VP, Group Account Director: Mike Braue
Account Director: Christy Ferguson
Account Supervisor: Allison Morrissey
Account Executive: Alison O'Neil
Assistant Account Executive: Corissa Heins
Director of Product Information: Brian Bittker
Product Information Specialist: Lawrence Chow
Planning & Strategy
VP, Planning Director: Tim Anderson
MEDIA
VP, Media Planning: Ben Gogley
Media Director: Sean Gilpin
PRODUCTION
EP/ Content Production: Nicoletter Spencer
Content Producer: Melissa Moore
PRODUCTION SERVICES
Business Affairs Director: Ann Davis
Business Affairs Associate Director: Lisa Nichols
Broadcast Traffic Supervisor: Theresa Artaserse
Broadcast Traffic Manager: Valerie Neibel
Content Manager: Rachel Werner
Project Management Supervisor: Darin Schnitzer
Project Manager: Jason Reneman
PRODUCTION CREDITS
Production Company: Biscuit Filmworks
Director: Aaron Stoller
DP: Peter Donahue
Executive Producer: Holly Vega
Producer: Mala Vasan
Production Mgr: Brian Taravella
Casting Agent: Francene Selkirk
COLOR CORRECTION & FINISHING
Color Correction Studio: Company 3
Color Producer: Natasha Uppal
Colorist: Dave Hussey
AUDIO
VO Record Studio: Lime
EDITORIAL
Edit House: NO6