ABDI

An app that helps men face the premenstrual syndrome of women...this wont end well.

80% of women suffer from premenstrual syndrome, but many of them don’t take anything against it. How can a food supplement for PMS symptoms talk to its target? We decided to speak to the actual victims of PMS: men. Creating SOS PMS, the app that alerts men when “those days” arrive, giving funny advices on how to make women with PMS happy and how to get along. We launched the app with a video recalling the big facts in human history, reconsidering them in the light of PMS.

Creative Credits:
Title: SOS PMS
Advertising agency: Publicis Italy
Client: Sanofi
Product: Donnamag
Executive creative directors: Bruno Bertelli, Cristiana Boccassini
Art director: Giorgio Garlati
Copywriter: Sara Pollini
Digital art director: Hana Kovacevic, Azeglio Bozzardi
Digital copywriter: Graziano Nani
Account director: Teresa Donvito
Account executive: Giulia Rendo
Strategic planner: Mattia Orso Mangano
Agency producer: Renato Biancardi
Digital project manager: Mauro Ceppi
Visual Identity & Animation: Shortology by H-57
Production company: H-57
Developing agency: Razorfish
Media agency: Zenith Optimedia

In the new spot for Skechers “County Fair,” directed by kaboom’s Erik Moe, Skechers Relaxed Fit® representative Joe Montana cleans out a carload of prizes in football toss game after being taunted by a funfair worker in front of his daughter Lizzie. “Go get him, dad,” encourages Lizzie. And indeed he does.

“It was a fun experience working with my daughter on set and I think people will love how the finished campaign turned out,” says Montana.

Fondly recalling the shoot on the Santa Monica Pier, director eric moe recounts, “This was my third time as a copywriter or director working with Joe Montana. And whether it's attaching diodes and robotic arms to him for Sega, or having him sling hash at Joe's Diner for the NFL Network, the guy is always a pleasure to be around. Genuine and unaffected, kind to everyone on the set, you sometimes have to remind yourself he is the greatest quarterback to ever play the game, because he sure won't. Lizzie was as good under pressure as her father. It was a great day at the pier.”

Creative Credits:
Advertising Agency: mOcean
EVP: David Kleinman
Producer: Zach Lyall
Editor: Philippe Bergerioux @ mOcean
Animator: Suhee Hwang/Quico Encinias @ mOcean

Production Company: kaboom productions
Director: Erik Moe
DP: Alain Betrancourt
Executive Producer: lauren schwartz
Producer: Steven Sills

Post: mOcean
Editor: Philippe Bergerioux
Animators: Suhee Hwang/Quico Encinias

Mixer: Ben Freer @ Eleven Sound
Colorist: Dave Hussey @ Company 3

Nike today unveiled its entire collection of footwear, apparel and equipment innovation for players and fans, inspired by the upcoming summer of football in Brasil. All home and away kits for the ten federations that will wear Nike in Brasil were showcased at an event in Madrid. The kits combine high-tech innovation to keep players cool, such as laser-cut ventilation, engineered mesh and Nike Dri-FIT technology. They are also environmentally sustainable, with each kit made from fabric that comes from recycled plastic bottles. Visually, each kit features cultural design elements unique to each country. Nike has also created a collection for players to wear throughout various moments during the tournament. Dubbed the “athlete journey” collection, and overseen by Martin Lotti, Creative Director for Nike Football, outfits players all the way from warm-ups, anthems, playing and training, to media appearances, travel and downtime in the training camp.

Nike today unveiled its entire collection of footwear, apparel and equipment innovation for players and fans, inspired by the upcoming summer of football in Brasil. All home and away kits for the ten federations that will wear Nike in Brasil were showcased at an event in Madrid. The kits combine high-tech innovation to keep players cool, such as laser-cut ventilation, engineered mesh and Nike Dri-FIT technology. They are also environmentally sustainable, with each kit made from fabric that comes from recycled plastic bottles. Visually, each kit features cultural design elements unique to each country. Nike has also created a collection for players to wear throughout various moments during the tournament. Dubbed the “athlete journey” collection, and overseen by Martin Lotti, Creative Director for Nike Football, outfits players all the way from warm-ups, anthems, playing and training, to media appearances, travel and downtime in the training camp.

Iconic Dolce & Gabbana Italian fashion house presented model Bianca Balti once again as their chosen model to feature their dashing and ornate eyewear for spring, summer 2014 campaign. Italian brand and gorgeous model once again proved to be a perfect for each other as this campaign is next one in the line of their perfect campaigns, and from these pictures you can make sure of it yourself.