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15 facts about Vine

Who doesn’t love social media and especially the ones where people can create content and show others what they can do?

Vine was a great service for everybody who wanted to show short videos directly to people and even Kylie Jenner used to use it!

These are some facts you should know about Vine!

  1. The service was founded by Dom Hofmann, Rus Yusupov, and Colin Kroll in June 2012.
  2. The company was acquired by Twitter in October 2012 for a reported $30 million but was later reformed as Intermedia Labs.
  3. It was launched in 2013 as a free app for iOS devices and on June 2, 2013, an Android version was released.
  4. On April 9, 2013, Vine became the most-downloaded free app within the iOS App Store and on May 1, 2014, Vine launched the web version of the service to explore videos.
  5. On October 14, 2014, an Xbox One version was released allowing Xbox Live members to watch the looping videos.
  6. In August 2015, Vine introduced Vine Music, whose “Snap to Beat” feature creates perfect infinite music loops.
  7. Vine launched Vine Kids, an app designed specifically for children in January 2015. The app was designed by a pair of Vine employees in order to create a safe space for younger users to watch content deemed appropriate for children.
  8. Vine was listed among Time’s 50 Best Android Apps for 2013.
  9. Colin Kroll, co-founder and CEO of Vine, was found dead in his apartment on Sunday, 17 December 2018 by the New York Police Department.
  10. On October 27, 2016, Vine announced that Twitter would be discontinuing the Vine mobile app.
  11. The discontinuation of Vine came as many different competing platforms began to introduce their own equivalents to Vine’s short video approach.
  12. On December 16, 2016, it was announced that the Vine mobile app would remain operational as a standalone service, allowing users to publish their videos directly to Twitter instead of Vine; the Vine community website would shut down in January.
  13. On January 17, 2017, the app was renamed to “Vine Camera.”
  14. The release of the Vine Camera was met with poor reviews on both the Android and iOS App Stores.
  15. On January 20, 2017, Twitter launched an Internet archive of all Vine videos, allowing people to continue watching previously filmed Vine videos.


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OpenTable Launches Largest UK Marketing Campaign To Date

OpenTable, the world’s leading restaurant booking platform, today reveals its new summer marketing campaign. Designed to ensure the ‘OpenTable’ name is top of mind for diners and synonymous with discovering great dining experiences, the campaign roll out includes new countrywide broadcast adverts and sponsorship deal with Sky Pick, as well as taxi wraps and out-of-home in the capital.

“This campaign is the most comprehensive we have ever run in the UK,'' comments Adrian Valeriano, VP EMEA, OpenTable. “Summer marks the perfect time to remind diners of the variety of restaurants that are easily bookable via OpenTable. We are continually adding to the offering available through our platform from award winning restaurants to new hots spot and neighbourhood gems, and we want this campaign to inspire and encourage as many people as possible to delve into the wonderful food scene that the country has to offer.”

Valeriano continues, “We knew when putting together this campaign top-of-mind recognition for our brand name and what we do was crucial. So, we landed on the concept of ‘open’ signs and restaurant tables as a way to reinforce our brand and how we are uniquely placed to help diners secure instant restaurant reservations, but also as a way to show the choice and quality of the dining experiences available”.

Launching today, the broadcast campaign will feature three (1x20 second, 2x10 second) spots reinforcing the brand name through a series of revolving ‘open’ signs and different restaurant table settings, before going on to highlight OpenTable’s capability to provide a restaurant for any dining occasion. The broadcast campaign will run for eight weeks across multiple terrestrial and satellite channels.

The campaign creative was put together by Carmichael Lynch. Chief Creative Officer, Marty Senn, comments: “With OpenTable, it’s all right there in the name. It really is the brand diners can trust, so our goal was to help OpenTable become synonymous throughout the UK with finding the best restaurants for any kind of occasion.”

The campaign’s first creative began rolling out on June 1st across branded black cabs in London and Sky Pick as part of a nationwide sponsorship deal. Out-of-home will launch throughout the capital from mid-July. In addition, the campaign will be supported by PR, consumer marketing, social and digital activations. The campaign will come to a close at the end of August.

About OpenTable:
OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is the world's leading provider of online restaurant reservations, with more than 50,000 restaurants globally using its software to seat over 120 million diners monthly. OpenTable helps diners discover and book the perfect table and helps restaurants deliver personalised hospitality to keep guests coming back.

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