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22 Brands Shortlisted for 2018 Outdoor Media Awards

The Outdoor Media Awards rewards excellence in out-of-home advertising, from the most memorable, strategic and successful campaigns to the creative, talented people involved in creating them.

The shortlist for 2018 is:

The Multiple Format Award
  • Skoda "Driven by something different"
  • Hellmann’s "Grilltopia"
  • Pride in London "Love happens here"
  • O2 "Oops"
  • McDonalds "McDonald’s 2017"

The Data Award
  • Virgin Trains "Traffic hell spots"
  • Very.co.uk "A very Black Friday"
  • Deliveroo "Delivering more"
  • Cruise TOY "TUI"
  • MyTaxi "Helping London move more freely"

The Innovation Award
  • MyTaxi "Helping London move more freely"
  • American Airlines "Wi-FLY"
  • Cancer Research UK "Stop smoking"
  • Google "Pixel 2 digital bus"
  • Nestle Milkybar "Out-of-home doesn’t work"

The Creativity Award
  • Lucozade "Tap to flow"
  • Born Free "Tank free"
  • O2 "Oops"
  • MyTaxi "Helping London move more freely"

The Brand Fame Award
  • Nestle "San Pellegrino fruit beverages"
  • Amazon "Music unites"
  • Ikea "Bringing the store to the street"
  • Guinness "Made of more"

  • Myerson Solicitors "Don’t stop believin’"
  • British Lung Foundation "Listen to your lungs"

Winners of these categories, plus the overall Grand Prix recipient, a new Rising Star award and The People's Favourite, will be announced at an evening ceremony on 27 June at The St Pancras Renaissance Hotel in London.

The Grand Prix winner will receive £100,000 worth of media space to use across Clear Channel UK screens. The Rising Star award recognises those who have joined out-of-home advertising within the last five years and are making waves within the industry. The People’s Favourite Award is the only category not be judged by the panel, but by over 1,000 members of the UK public.

The judging panel was chaired by Claire Beale, global editor-in-chief of Campaign. Beale said: "Our industry has changed dramatically in the last year. The new era of fake news and brand safety concerns allows out of home advertising to confidently celebrate its unfettered impact. Certainly we had a record number of entries this year and amongst the best, competition was fierce. It was great to see such an eclectic mix of brands and agencies vying for the top accolades and there was plenty of robust debate to settle on the shortlists."

Chris Pelekanou, chief commercial officer at Clear Channel UK, added: "The Outdoor Media Awards goes from strength to strength every year, and this year was no exception. Judging day discussion was fun, energetic and passionate as ever. It was a record year in terms of entries received, which made our decisions really tough! The calibre of the entries has raised the bar for the industry once again, as you can see from this incredibly strong shortlist. It’s brilliant to see entries coming from such a broad spectrum of brands, clients, media and creative agencies, specialists and media owners alike. Our industry can only get stronger as we collaborate to achieve more, and celebrate each other’s success.

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‘Power has come a long way’, a digital film from BMW starring Aurora Straus with an all-women crew helmed by Director Rachel McDonald with Director of Photography Rachel Morrison - the cinematographer on the Oscar-winning Black Panther- launched on International Women’s Day. The spot from Serviceplan New York tells the story of Aurora Straus, a 20-year-old professional racecar driver, Harvard freshman and founder of ‘Girls With Drive’

The film marks the launch of Aurora Straus’s ‘Girls With Drive’ website. BMW is a proud supporter of Straus, who currently races in the 2019 Pirelli World Challenge season in a BMW M4 GT4. The new video covers Aurora’s initial deferral of Harvard in order to compete in motorsports.

Straus started ‘Girls With Drive’, a non-profit focused on helping girls and young women get involved in male-dominated industries (particularly politics, business, and STEM, which includes the automotive industry). Her main focus is a mentorship program that connects successful professional women with young women and girls who are interested in the business side of the automotive world. In addition to the mentorship program, she is developing a ‘school tour’ and an internship program.


Client: BMW of North America, LLC
Brand: BMW
Vice President of Marketing: Trudy Hardy
Head of Brand Strategy and Communication: Wolfgang Gross
National Marketing Manager: Lisa Judge
Senior EV Marketing Communications Specialist : Kirsten Zayas

Agency : Serviceplan New York
Executive Creative Director: Jay Benjamin
Managing Director, Serviceplan New York: Stefan Schutte
Senior Art Director: Dasha Erkina
Senior Copywriter: Nick Delisi
Executive Producer: Karen McKibben
Group Account Director: Suzanne Reeves-Lau

Director of Strategy: Nick Chapman
Managing Director: Nick Johnson

Production Company: Biscuit Filmworks
Director: Rachel McDonald
Director of Photography: Rachel Morrison
Line Producer: Maury Strong
Editorial: Rock Paper Scissors
Executive Producer: Eve Kornblum
Producer: Julianne Cort
Editor: Akiko Iwakawa-Grieve
Assistant Editor: Dan Berk
Original Music: Q Department
Sound Design: Stimmung
Executive Producer: Kristina Iwankiw
Producer: Nick Tuttle
Executive Producer: Heath Raymond
Producer: Lauren Orban
Production Coordinator: Alexie Kozol
Media Agency: UM Worldwide
Social Media Agency: Anchor Worldwide

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