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22 Brands Shortlisted for 2018 Outdoor Media Awards

The Outdoor Media Awards rewards excellence in out-of-home advertising, from the most memorable, strategic and successful campaigns to the creative, talented people involved in creating them.

The shortlist for 2018 is:

The Multiple Format Award
  • Skoda "Driven by something different"
  • Hellmann’s "Grilltopia"
  • Pride in London "Love happens here"
  • O2 "Oops"
  • McDonalds "McDonald’s 2017"

The Data Award
  • Virgin Trains "Traffic hell spots"
  • Very.co.uk "A very Black Friday"
  • Deliveroo "Delivering more"
  • Cruise TOY "TUI"
  • MyTaxi "Helping London move more freely"

The Innovation Award
  • MyTaxi "Helping London move more freely"
  • American Airlines "Wi-FLY"
  • Cancer Research UK "Stop smoking"
  • Google "Pixel 2 digital bus"
  • Nestle Milkybar "Out-of-home doesn’t work"

The Creativity Award
  • Lucozade "Tap to flow"
  • Born Free "Tank free"
  • O2 "Oops"
  • MyTaxi "Helping London move more freely"

The Brand Fame Award
  • Nestle "San Pellegrino fruit beverages"
  • Amazon "Music unites"
  • Ikea "Bringing the store to the street"
  • Guinness "Made of more"

  • Myerson Solicitors "Don’t stop believin’"
  • British Lung Foundation "Listen to your lungs"

Winners of these categories, plus the overall Grand Prix recipient, a new Rising Star award and The People's Favourite, will be announced at an evening ceremony on 27 June at The St Pancras Renaissance Hotel in London.

The Grand Prix winner will receive £100,000 worth of media space to use across Clear Channel UK screens. The Rising Star award recognises those who have joined out-of-home advertising within the last five years and are making waves within the industry. The People’s Favourite Award is the only category not be judged by the panel, but by over 1,000 members of the UK public.

The judging panel was chaired by Claire Beale, global editor-in-chief of Campaign. Beale said: "Our industry has changed dramatically in the last year. The new era of fake news and brand safety concerns allows out of home advertising to confidently celebrate its unfettered impact. Certainly we had a record number of entries this year and amongst the best, competition was fierce. It was great to see such an eclectic mix of brands and agencies vying for the top accolades and there was plenty of robust debate to settle on the shortlists."

Chris Pelekanou, chief commercial officer at Clear Channel UK, added: "The Outdoor Media Awards goes from strength to strength every year, and this year was no exception. Judging day discussion was fun, energetic and passionate as ever. It was a record year in terms of entries received, which made our decisions really tough! The calibre of the entries has raised the bar for the industry once again, as you can see from this incredibly strong shortlist. It’s brilliant to see entries coming from such a broad spectrum of brands, clients, media and creative agencies, specialists and media owners alike. Our industry can only get stronger as we collaborate to achieve more, and celebrate each other’s success.

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Stephen Arnold Music Refreshes China Global Television Network (CGTN)

The five international channels of China Global Television Network (CGTN), reaching over one billion people around the world, have newly updated sonic brands courtesy of Stephen Arnold Music, who returned to the network after launching its distinctive sonic brand in 2015. 

Collaborating once again with design firm Flint Skallen, Stephen Arnold Music produced an extensive package of new show themes and promo music for CGTN’s five international channels: CGTN English, French (African), Spanish, Russian and Arabic. Together, the two firms forged fresh graphics and music to reflect the channels’ increased digital footprint and accessibility worldwide. Across the channels and their shows, the new elements express that CGTN’s audience can access the network’s content digitally via Web and mobile. 

Stephen Arnold Music took the opportunity to evolve the sound of each channel, while basing its compositions on the instantly recognizable sonic brand and four-note mnemonic they had originally developed. Each theme builds off the concept that rhythm has the unique power to transcend international barriers. 
“A beat crosses all borders,” Chad Cook, Vice President, Creative for Stephen Arnold Music. says. “Many of the themes are built around distinctive rhythms, which are woven into soundscapes that feature both traditional instruments and electronic elements. Together, they communicate the digital accessibility that defines CGTN today.” 

A prime example is “Across and Anywhere.” Strikingly cinematic, the international promo showcases CGTN’s multi-platform, multi-geographical footprint, with music and visuals that take viewers on a colorful journey through India, Lebanon, Greece, the United States, Africa and Argentina. Other key CGTN shows that received graphical and musical updates included “Global Business,” “New Money,” “Dialogue,” and “World Insight.”  

“When Stephen Arnold Music’s work for CGTN debuted in 2015, the result was a memorable sonic brand for a global news operation of unprecedented reach,” Cook adds. “The opportunity to further evolve and grow that sonic brand has been very rewarding, a process made all the better by the highly inspiring visuals from our talented colleagues at Flint Skallen.” 

About Stephen Arnold Music:
Often referred to as the most-heard, least-known composers in the world, Stephen Arnold Music’s creativity is experienced every day in more than 500 million homes worldwide.  Based in Texas, with additional studios in Santa Fe, New Mexico, The World Leader In Sonic Branding® has more than 25 years of success delivering impactful, brand-defining music that makes a difference for today’s top broadcast networks, cable channels, television stations, digital media outlets, production companies and advertising agencies.  With multiple Emmys, Addys and Promax Golds to their credit, Stephen Arnold Music’s specialized approach and commitment to the power of sonic branding, state-of-the-art production and unparalleled customer service is at the core of its promise. Stephen Arnold Music continues to set the creative bar in a highly competitive content landscape.

For more information, please visit http://www.stephenarnoldmusic.com



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