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22 Brands Shortlisted for 2018 Outdoor Media Awards

The Outdoor Media Awards rewards excellence in out-of-home advertising, from the most memorable, strategic and successful campaigns to the creative, talented people involved in creating them.

The shortlist for 2018 is:

The Multiple Format Award
  • Skoda "Driven by something different"
  • Hellmann’s "Grilltopia"
  • Pride in London "Love happens here"
  • O2 "Oops"
  • McDonalds "McDonald’s 2017"

The Data Award
  • Virgin Trains "Traffic hell spots"
  • Very.co.uk "A very Black Friday"
  • Deliveroo "Delivering more"
  • Cruise TOY "TUI"
  • MyTaxi "Helping London move more freely"

The Innovation Award
  • MyTaxi "Helping London move more freely"
  • American Airlines "Wi-FLY"
  • Cancer Research UK "Stop smoking"
  • Google "Pixel 2 digital bus"
  • Nestle Milkybar "Out-of-home doesn’t work"

The Creativity Award
  • Lucozade "Tap to flow"
  • Born Free "Tank free"
  • O2 "Oops"
  • MyTaxi "Helping London move more freely"

The Brand Fame Award
  • Nestle "San Pellegrino fruit beverages"
  • Amazon "Music unites"
  • Ikea "Bringing the store to the street"
  • Guinness "Made of more"

  • Myerson Solicitors "Don’t stop believin’"
  • British Lung Foundation "Listen to your lungs"

Winners of these categories, plus the overall Grand Prix recipient, a new Rising Star award and The People's Favourite, will be announced at an evening ceremony on 27 June at The St Pancras Renaissance Hotel in London.

The Grand Prix winner will receive £100,000 worth of media space to use across Clear Channel UK screens. The Rising Star award recognises those who have joined out-of-home advertising within the last five years and are making waves within the industry. The People’s Favourite Award is the only category not be judged by the panel, but by over 1,000 members of the UK public.

The judging panel was chaired by Claire Beale, global editor-in-chief of Campaign. Beale said: "Our industry has changed dramatically in the last year. The new era of fake news and brand safety concerns allows out of home advertising to confidently celebrate its unfettered impact. Certainly we had a record number of entries this year and amongst the best, competition was fierce. It was great to see such an eclectic mix of brands and agencies vying for the top accolades and there was plenty of robust debate to settle on the shortlists."

Chris Pelekanou, chief commercial officer at Clear Channel UK, added: "The Outdoor Media Awards goes from strength to strength every year, and this year was no exception. Judging day discussion was fun, energetic and passionate as ever. It was a record year in terms of entries received, which made our decisions really tough! The calibre of the entries has raised the bar for the industry once again, as you can see from this incredibly strong shortlist. It’s brilliant to see entries coming from such a broad spectrum of brands, clients, media and creative agencies, specialists and media owners alike. Our industry can only get stronger as we collaborate to achieve more, and celebrate each other’s success.

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Hamish Rothwell is ‘Not to Be Outdone’ in Latest Work featuring Man vs Goat

Holden has unveiled its latest campaign, 'Holden Colorado, Not To Be Outdone'", to promote the hard-to-beat capabilities of its Colorado range.

Created by The Monkeys, part of Accenture Interactive, the integrated campaign puts the Holden Colorado through its paces, proving the truck is not to be outdone.

Directed by Hamish Rothwell of Goodoil Films, the brand film features a man and his Colorado take on a mountain goat in an epic race to the top of a mountain. In this battle of man versus beast, the driver and his vehicle challenge deep rivers, large boulders and steep-mountain climbs to outdo his goat nemesis.

The campaign will roll out across broadcast, out of home advertising, digital, radio, press and on Holden-owned social channels.

Says Ant Keogh, chief creative officer, The Monkeys Melbourne: "The ad's strength is that it's simple but unexpected. It's hugely entertaining while subtly showing off driving performance and ruggedness."

Says Natalie Davey, general manager, marketing and digital, Holden: "'Not To Be Outdone' is the perfect platform to showcase the capability of our Colorado range and the campaign brings this to life in a bold and memorable way, which we know will break through the advertising clutter in a fresh and confident way."

Client Holden Colorado
Titles “Not To Be Outdone”

Agency The Monkeys, Melbourne
Head of Production Romanca Jasinski
Chief Creative Officer Ant Keogh
Art Director Zenon Predecki
Writer Cody Naetzker
Group Content Director Lee Lowndes
Content DIrector Navin Arunasalam

Production Company Goodoil Films
Director Hamish Rothwell
Executive Producer Simon Thomas
Producer Andrew McLean
DOP Dariusz Wolski
Production Design John Allan
Editor Pete Sciberras @ ARC Edit
Post Production Alt. VFX
Sound Paul Le Couteur @ Nylon Studios
Music Level Two Music - A Tribe called Red. “Electric Pow Wow"

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