72andSunny Delivers ‘We’re All Rivals Here’ Fan Campaign for NFL Thursday Night Football
Inspired by this year’s Thursday Night Football matchups that are packed with historic division rivalries, the NFL and 72andSunny LA have worked with real fans across the country to showcase the fire and passion they have for their teams.
In the new campaign 'We're All Rivals Here,' a combination of traditional casting calls, call-outs by NFL teams and social media outreach were used to find authentic fans. During the production, fans were filmed simultaneously allowing both sides to hear what each other was saying during the throw downs, which encouraged the real time, high stakes banter.
he NFL also enlisted lifelong New York Giants fan and renowned director, Peter Berg (who directed the NFL’s Super Bowl spot, 'The 100-Year Game') to direct the films. Peter was just as much a fan as the actual cast, and even sparked debate from behind the camera.
CLIENT: The National Football League
CREATIVE AGENCY: 72andSunny Los Angeles
PRODUCTION COMPANY: Film 47
DIRECTOR: Peter Berg
EDIT COMPANY: Arcade