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A Guilty Pleasure Our Mac n Cheese Is

Creative Ad Agency: TAXI, Montréal, Canada
Executive Creative Director: Dominique Trudeau
Creative Team: Nicolas Rivard, Martin Charron
Strategic Planning: Fanny Chabot, Andréa Fortin
Client Services: Rachel Desbiens-Després, Rachel McGibbon, Carla Marques
Director of Production: Jacques Latreille
TV Production: Émilie Trudeau
Print Production: Sophie Carrières
Info-graphics: Éric Lefebvre, Denis Riverin
Media Planning: MediaVest
Photography: Alain Desjean
Production House: 401
Director: Nicolas Monette
DOP: Nicolas Bolduc
401 Producer: Stéphanie Lord
Sound Studio: Sonart

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Havas Canada Creates Farmvertising for Greenfield Natural Meat Co.

To launch their latest product from Greenfield Natural Meat Co., Havas Canada created their newest campaign which focuses on their philosophy that they exist to make a better world by making meat right. Greenfield Natural Meat Co. products are from animals that are raised in a more natural way, without any antibiotics, hormones or anything artificial whatsoever. The meat is from animals that are fed a 100% vegetarian feed and are Humanely Raised.

Because everything that Greenfield does is natural, their ads should be, too. In a :60 spot, Farmvertising, Greenfield Natural Meat Co. carved the world’s first sustainable billboard onto a 70-acre hay field in Manitoba – the largest billboard that’s ever been created.

Greenfield wants consumers to know that they treat their animals with care and not antibiotics, aiming to remind consumers that they do things differently.

They also produced a series of ads on fully recycled materials and other sustainable ideas. They even bought carbon offset credits to eliminate the effects of the drones and helicopter needed to shoot the video and TVC. The work, which was produced in-house at Havas Canada, will run on social and digital channels, and include OOH components. The spot will begin running in Canada in April and run in the U.S. in mid-May with a heavy push in Florida and Chicago.

Ad Agency: Havas, Canada
Music/Song: "All Around Me" by Brock Tyler


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