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A Guilty Pleasure Our Mac n Cheese Is





Credits:
Creative Ad Agency: TAXI, Montréal, Canada
Executive Creative Director: Dominique Trudeau
Creative Team: Nicolas Rivard, Martin Charron
Strategic Planning: Fanny Chabot, Andréa Fortin
Client Services: Rachel Desbiens-Després, Rachel McGibbon, Carla Marques
Director of Production: Jacques Latreille
TV Production: Émilie Trudeau
Print Production: Sophie Carrières
Info-graphics: Éric Lefebvre, Denis Riverin
Media Planning: MediaVest
Photography: Alain Desjean
Production House: 401
Director: Nicolas Monette
DOP: Nicolas Bolduc
401 Producer: Stéphanie Lord
Sound Studio: Sonart
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Kit-Kat creates 'the breathing room' to help young people in Spain study for exams. The agency DoubleYou created the "the break room," a soundproof cabin installed inside the library that allows students to blow off steam for a few minutes exceptionally and without disturbing anyone.

"We saw an excellent opportunity to not only make tangible the famous 'break' brand but to be useful to our target. Thousands of young people have been they bowed elbows coming weeks and is proven to make small pauses helps perform better in school, "said the agency in a statement.




Creative Credits:
Advertising Agency: DoubleYou, Spain
Executive Creative Director: Xavi Caparrós
Creative Director: Ximo Villalba
Senior Copywriter: Esther Carrasco
Art Direction: Luís Villalba
Designer: Berta de la Iglesia
Client Service Director: Alba González
Account Director: Ángela Linés
Senior Account Executive: Maite Zamora
Account Executive: Pau Huéscar
Tech Director: Álvaro Sandoval
Interactive Director: Jose Rubio
Multimedia: Octavi Figueres
Producers: Blua Producers
Production AV: Glassy Films

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