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A Guilty Pleasure Our Mac n Cheese Is





Credits:
Creative Ad Agency: TAXI, Montréal, Canada
Executive Creative Director: Dominique Trudeau
Creative Team: Nicolas Rivard, Martin Charron
Strategic Planning: Fanny Chabot, Andréa Fortin
Client Services: Rachel Desbiens-Després, Rachel McGibbon, Carla Marques
Director of Production: Jacques Latreille
TV Production: Émilie Trudeau
Print Production: Sophie Carrières
Info-graphics: Éric Lefebvre, Denis Riverin
Media Planning: MediaVest
Photography: Alain Desjean
Production House: 401
Director: Nicolas Monette
DOP: Nicolas Bolduc
401 Producer: Stéphanie Lord
Sound Studio: Sonart
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The Nescafe Hello Bench, Watch It Bring Coffee Drinkers Closer Together In Milan


Creating new relationships it’s harder than you think, even when you are in the midst of hundreds of thousands of people. To do so, you need a spark, a new opportunity and, of course, a red mug. That's exactly what we did with The Nescafé Hello Bench during the Salone del Mobile in Milan: a bench that gets shorter when two people sit on it. Two sensors activate the bench and let two strangers get closer: an unexpected way to break the ice and start a conversation/connection. Once again, new connections are born with Nescafé.



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CREATIVE CREDITS:
Ad Agency: Publicis Italia/Milano
CEO Publicis Italia: Bruno Bertelli
Executive Creative Director Publicis Italia: Cristiana Boccassini
Art Director: Alessandro Candito, Maxime Damo
Copywriter: Lina Akbarzadeh, Paolo Bartalucci
Creative Directors: Alessandro Candito, Paolo Bartalucci, Geert De Rocker, Tom Berth
Digital Creative Director: Azeglio Bozzardi, Martino Lapini
Account Team: Barbara Pusca, Filippo D’Andrea, Florence De Lophem e Roberta Scotti
Social Media Team: Diletta Sala e Arya Alfieri
Strategic Planner: Guglielmo Pezzino
TV producer: Luana Strafile e Matilde Bonanni
Production company: H+
Executive Producer: Stella Orsini
Directors and editors: Murphy
Centro Media: MediaCom
Marketing Manager: Matteo Cattaneo

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