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A Guilty Pleasure Our Mac n Cheese Is

Creative Ad Agency: TAXI, Montréal, Canada
Executive Creative Director: Dominique Trudeau
Creative Team: Nicolas Rivard, Martin Charron
Strategic Planning: Fanny Chabot, Andréa Fortin
Client Services: Rachel Desbiens-Després, Rachel McGibbon, Carla Marques
Director of Production: Jacques Latreille
TV Production: Émilie Trudeau
Print Production: Sophie Carrières
Info-graphics: Éric Lefebvre, Denis Riverin
Media Planning: MediaVest
Photography: Alain Desjean
Production House: 401
Director: Nicolas Monette
DOP: Nicolas Bolduc
401 Producer: Stéphanie Lord
Sound Studio: Sonart

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Minute Maid: Have Breakfast With U.S. Olympian Missy Franklin

Minute Maid gave U.S. Olympian Missy Franklin the stage to share her story – and she put the spotlight on her parents. Because every family is faced with unique challenges and triumphs, and the pressure is enough to make parents ask themselves, “Am I doing enough?”

At Minute Maid, we believe that when you put good in, you get good out. And the same is true for families. Whether you’re the parent of a four time Olympic gold medalist or the proudest parent at the science fair, we want to shine a light on all the good you do.

As part of the campaign, fans can enter the “Breakfast with Missy” promotion by sharing a positive message with a parent they know on Twitter or Instagram with the hashtag #doingoodcontest, or by visiting MinuteMaid.com/doingood for a chance to win a private breakfast event with the Olympian after the Rio 2016 Games.

Creative Credits:
Advertising Agency: Fast Horse, USA

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