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A Smoking Billboard for Royal Auto Association


In line with RAA's 2013 Waive the joining fee campaign, a custom built (smoking) billboard was set up in a high traffic area of Adelaide's CBD.



Credits:
Advertising Agency: kwp! Advertising
Production: oOh! Media
Country: Australia
Creative Director: James Rickard
Art Director: Michael Gagliardi
Copywriter: Matt Minear
Copywriter: David Ormston
Agency Producer: Hayley Johnson
Art: Dan Parsons
Account Team: John Baker, Jock Auld, Andrew Carracher
Media Team: Lucy McFarlane, Nick Ryder (Ikon Adelaide)
Client Team: Frances Brechin, Matthew Selth, Bronwyn Putland

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Creative Credits:
Advertising Agency: &Co., Copenhagen, Denmark
Art Directors: Kristoffer Winther Sørensen, Ole Hoffmann, Jeppe Hansen
Illustrator: Morten Grundsøe



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