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A Smoking Billboard for Royal Auto Association


In line with RAA's 2013 Waive the joining fee campaign, a custom built (smoking) billboard was set up in a high traffic area of Adelaide's CBD.



Credits:
Advertising Agency: kwp! Advertising
Production: oOh! Media
Country: Australia
Creative Director: James Rickard
Art Director: Michael Gagliardi
Copywriter: Matt Minear
Copywriter: David Ormston
Agency Producer: Hayley Johnson
Art: Dan Parsons
Account Team: John Baker, Jock Auld, Andrew Carracher
Media Team: Lucy McFarlane, Nick Ryder (Ikon Adelaide)
Client Team: Frances Brechin, Matthew Selth, Bronwyn Putland

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Mono Creates Touching Ad For Life Cereal “Enjoy All Of It” – First Spot for the Brand in Ten Years and it’s good!


Life, the iconic cereal brand loved by America and liked by Mikey needed to find its place in the modern world. At a time when we constantly compare our lives to curated social media highlights, we released a series of national television spots that reminded people that some of life’s best moments are the ordinary ones. Turns out, a little nostalgic cereal wisdom is just what the modern world needed. via: Mono



Take a trip down memory lane and view the timeless classic Mikey spot here.

Creative Credits:
Ad Agency: Mono
Music and Song Title: “That’s What I Like” by Flo Rida featuring Fitz






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