For the month of July, the Powell Street BART station in San Francisco takes on an oceanic vibe, as the Monterey Bay Aquarium takes over the entire station with its "Share the Love" campaign by Oakland-based agency EVB. The large-scale takeover campaign, which features more than 200 printed pieces, 40 unique creative elements and 11 unique characters, creates a sense of wonder under the water, and taps the Aquarium's beloved animals to personally invite BART riders to visit them face-to-face down the coast in Monterey.
With the total takeover of the Powell Street Station, EVB has created an immersive aquarium experience, complete with kelp forests and open ocean environments, and headlines delivered by the animals themselves. The Monterey Bay Aquarium's Powell Street Station takeover is one of the biggest, most extensive BART station takeovers to date.
With the "Share the Love" campaign, EVB seeks to make an emotional connection with consumers, as well as remind San Franciscans and suburban Bay Area residents that one of the world's best and most admired aquariums is located just down the coast in their own backyard. The Monterey Bay Aquarium provides an unparalleled experience to nearly two million visitors each year.CREATIVE CREDITS:
Advertising Agency: EVB, Oakland, CA (USA)
Executive Creative Director: Val Carlson
Creative Director: Chris Szadkowski
Sr. Copywriter: Kevin Turner
Sr. Art Director: Brian Ho
Designer: Danny Yang
Director of Strategy: Neeti Newaskar
Media Strategist: Cari Weisburger
Managing Director: Kathleen Foutz
Account Supervisor: Tyson Ringey
Account Manager: John Gilchrist
Print Producer: Lauren Elliot
Print Production Agency: XYZ -ADVERTISEMENT-