Adasky presentation at Autosens Detroit 2019 shows that sometimes visible light images can be confusing for AI. Thermal camera is claimed to resolve these ambiguities:
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Adidas has recruited some of the biggest names in football for its latest campaign, which includes Paul Pogba, Leo Messi and Mesut Ozil outline the “terms and conditions” that come with wearing their own pair of boots. The challenge? Owning the fearlessness that goes hand in hand with owning the Adidas boots.
In the film, the group of world class football players deliver the manifesto in various languages, confidently outlining the characteristics of a new footballing world order, as dictated by Adidas.
The video is directed by Nicolas Livesey of BlinkInk and uses the language of revolutionaries and world leaders, challenging fans and creators to unlearn everything they know to meet the conditions and responsibilities required for owning Adidas boots. e
Over 300 different assets were created for this campaign as bespoke TV and social media content. Nicos travelled all over the world to film top players such as Lionel Messi and Paul Pogba. All of the animation was created in-camera using stop-motion. The films were released on the players' own social media and have racked up more than 12 million views collectively.