Inspiration works both ways, so when the original masters of collisions Run DMC clashed with prince of clubs A-Trak for Unite All Originals the old school met the new school and something BRAND NEW was born. Set in New York, Run DMC are the players in a music video that is controlled by you. Using voice commands and adding visual effects, you will be able to influence the video and trigger special effects and animations at http://www.adidas.com/unite NOW.
The latest from adidas Originals and international creative agency Lloyd&Co. -- today, they’ve launched an integrated campaign to celebrate adidas Originals' newest collaboration with music mogul Pharrell Williams: adidas Originals = PHARRELL WILLIAMS Pink Beach. Following the success of their first collaboration, the brand has partnered with Lloyd&Co. to bring Pharrell's vision to life once again for his Pink Beach collection.
Inspired by the magic of island culture and shot by renowned photographer Viviane Sassen, the campaign features dark-skinned models on pink sand beaches -- showcasing the colorful yet tranquil aesthetic of the collection -- through digital video and still imagery.