Inspiration works both ways, so when the original masters of collisions Run DMC clashed with prince of clubs A-Trak for Unite All Originals the old school met the new school and something BRAND NEW was born. Set in New York, Run DMC are the players in a music video that is controlled by you. Using voice commands and adding visual effects, you will be able to influence the video and trigger special effects and animations at http://www.adidas.com/unite NOW.
Designed to provide the ultimate fit, the adidas Futurecraft M.F.G. shoe represents the first high performance footwear to come out of the adidas SPEEDFACTORY, heralding a new era in footwear crafting while providing greater precision, unique design opportunities and high performance. Welcome to the future.
If FUTURECRAFT is the innovative platform, the adidas SPEEDFACTORY is the launch ground. We’re taking the lab to the street, paving the way for a faster, more innovative, reactive, tailored and sustainable manufacturing approach. It’s about shaking up the industry by rethinking the conventional in order to give you what you want, when you want it.