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Home / Reclame / adidas Originals | Run DMC Vs A-Trak | Unite All Originals

adidas Originals | Run DMC Vs A-Trak | Unite All Originals

Inspiration works both ways, so when the original masters of collisions Run DMC clashed with prince of clubs A-Trak for Unite All Originals the old school met the new school and something BRAND NEW was born. Set in New York, Run DMC are the players in a music video that is controlled by you. Using voice commands and adding visual effects, you will be able to influence the video and trigger special effects and animations at http://www.adidas.com/unite NOW.

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adidas Originals “Your future is not mine” – Full Length


In this short film directed by Terence Neale, adidas Originals partners with some of tomorrow’s most exciting cultural creators.

Each member challenges the idea of the future through their craft and creativity. Aleali May, Luka Sabbat, Iman Shumpert, Kyu Steed, Reese Cooper, Ikwa, and Design Butler, all defiantly walk forward towards the unknown. The message each one of them communicates is clear: your future is yours to create. Watch them confidently stride together towards an optimistic tomorrow, dismissing the hurdles of the negative future they seem to have inevitably inherited. Watch them confidently stride together towards an optimistic tomorrow, dismissing the hurdles of the negative future they seem to have inevitably inherited.



Creative Credits:
Advertising Agency: Johannes Leonardo, New York, USA
Chief Creative Officers: Jan Jacobs, Leo Premutico
Creative Directors: Ferdinando Verderi, Wesley Phelan, Matthew Edwards
Chief Strategy Officer: Andrew Dawson
Account Directors: Sam Mccallum, Dom Dalton
Account Supervisor: Gulru Soylu
Head Of Production: Cedric Gairard
Executive Producer Film: Justin Lane
Executive Producer Print: María Pérez
Producer Film: Tina Diep
Producer: Adam Gong
Senior Designer: Elena Miska
Designer: Michael Riso
Film Production: Rsa Films
Director: Terence Neale
Music by Squeak E Clean Productions
Composer: Justin Hori
Vocalist: Daisy Hamel-Buffa
Executive Producer: Carol Dunn
Music Producer: Chris Shaw

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