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adidas Originals | Run DMC Vs A-Trak | Unite All Originals

Inspiration works both ways, so when the original masters of collisions Run DMC clashed with prince of clubs A-Trak for Unite All Originals the old school met the new school and something BRAND NEW was born. Set in New York, Run DMC are the players in a music video that is controlled by you. Using voice commands and adding visual effects, you will be able to influence the video and trigger special effects and animations at http://www.adidas.com/unite NOW.

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Pharrell Drops Latest adidas Collection: Pink Beach Shot By Renowned Photographer Viviane Sassen

The latest from adidas Originals and international creative agency Lloyd&Co. -- today, they’ve launched an integrated campaign to celebrate adidas Originals' newest collaboration with music mogul Pharrell Williams: adidas Originals = PHARRELL WILLIAMS Pink Beach. Following the success of their first collaboration, the brand has partnered with Lloyd&Co. to bring Pharrell's vision to life once again for his Pink Beach collection.

Inspired by the magic of island culture and shot by renowned photographer Viviane Sassen, the campaign features dark-skinned models on pink sand beaches -- showcasing the colorful yet tranquil aesthetic of the collection -- through digital video and still imagery.

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