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adidas Reveals New Chelsea Football Club Away Kit for 2013/14

adidas and Chelsea FC have today revealed the new away kit for the forthcoming 2013/14 season.
Fresh from the successful launch of the new home shirt through the innovative "It's blue, what else matters" campaign, adidas have delivered a standout kit to be worn in select away fixtures across the 2013/14 season.
The new design leads with white as the primary colour, the sixth time a Chelsea away kit has featured this colour scheme. The strip is a clear homage to the club's iconic white kits with blue and red trim during the 1960s.
The use of red makes a return with its first appearance on a kit since the 2010/11 season's home shirt.

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Advertising Agency: 72andSunny, Los Angeles, USA
Chief Creative Officer: Glenn Cole
Executive Creative Director: Jason Norcross
Group Creative Director: Frank Hahn
Creative Director: Josh Fell, Chris Hutchinson
Senior Designer: Gerardo Ortiz
Writer: Ray Smiling
Chief Production Officer: Tom Dunlap
Group Production Director: Nicole Haase
Executive Film Producer: Jim Haight
Film Producer: Eric Rasco
Production Coordinator: Erika Ruiz
Group Brand Director: James Stephens
Brand Director: Audrey Huber
Brand Manager: Scott Swindler
Brand Coordinator: Jack Young
Group Strategy Director: Matt Johnson
Senior Strategist: Marc Pardy
Junior Strategist: Bogart Avila


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