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adidas Reveals New Chelsea Football Club Away Kit for 2013/14

adidas and Chelsea FC have today revealed the new away kit for the forthcoming 2013/14 season.
Fresh from the successful launch of the new home shirt through the innovative "It's blue, what else matters" campaign, adidas have delivered a standout kit to be worn in select away fixtures across the 2013/14 season.
The new design leads with white as the primary colour, the sixth time a Chelsea away kit has featured this colour scheme. The strip is a clear homage to the club's iconic white kits with blue and red trim during the 1960s.
The use of red makes a return with its first appearance on a kit since the 2010/11 season's home shirt.

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Creative Credits:
Advertising Agency: Johannes Leonardo, New York, USA
Chief Creative Officers: Jan Jacobs, Leo Premutico
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Chief Strategy Officer: Andrew Dawson
Account Directors: Sam Mccallum, Dom Dalton
Account Supervisor: Gulru Soylu
Head Of Production: Cedric Gairard
Executive Producer Film: Justin Lane
Executive Producer Print: María Pérez
Producer Film: Tina Diep
Producer: Adam Gong
Senior Designer: Elena Miska
Designer: Michael Riso
Film Production: Rsa Films
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Music by Squeak E Clean Productions
Composer: Justin Hori
Vocalist: Daisy Hamel-Buffa
Executive Producer: Carol Dunn
Music Producer: Chris Shaw

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