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American Express Backs Artists Around the World

As the next step in American Express’ recently launched “Powerful Backing: Don’t Do Business / Don’t Live Life Without It” global campaign, the company is backing ‘up and coming’ local artists by giving them larger than life canvases across London, New York and Los Angeles. “The Backing Billboards by American Express” will showcase artists work on hand-painted billboards in their local cities with the goal of taking their art and careers to the next level.

The first billboard is up in East London London highlighting the art of Jo Hicks, who characterizes her work as “a playful exploration in the way we think about space, colour, textures and everyday objects.”

The paint has just dried on the second billboard which features the artwork of Los Angeles artist, Hans Walor aka VALØR, whose style “invites viewersto move beyond their ordinary reality.” Hans was once laid off from his 9-5 job which led him to pursue his passion for art and now one of his paintings is showcased beautifully on the corner of Melrose Ave and N Genesee Avenue in LA.
American Express also recently invested $1 million dollars through its American Express Music Backers Program, backing Australia’s music industry, which is on the decline. As part of that investment, over the next 12 months American Express will offer music businesses, artists and fans the chance to access financial support, mentorship or other tools to help them succeed. The grant will also help to connect music fans with their favorite bands, rewarding them for their support of the live music scene.
Additional murals will launch across New York and Los Angeles in the coming weeks from artist including: Tiffany Alfonseca @yungtifff, Hashim  @softcircle, Dave Singley  _@singley, Sylvia Ji @Sylviaji, Josie Portillo @josie_portillo, and Leah Tinari @leahtinari

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Best Brands 2019: Adidas, Lego, Lillet and Amazon Receive Coveted Brand Awards at Ceremony in Munich

Since its inauguration in 2004, the annual Best Brands event has become an influential industry fixture, and the 16th edition of the awards gala recognized Germany's best brands in Munich on 20 February. Best Brands is the only marketing award to measure the strength of a brand on the basis of two criteria based on extensive representative GfK studies: actual economic market success and the attractiveness of the brand in the perception of consumers.

The evening gala at the Hotel Bayerischer Hof in Munich was attended by more than 700 invited guests from the business, trade and media industries, as well as selected VIPs, who gathered to celebrate the award winners in the categories; "Best German Corporate Brand International"; "Best Product Brand"; "Best Growth Brand"; and this year's special category "Best Digital Life Brand".

The growing success of Best Brands over the years since it was established is the result of professional cooperation between each of its partners: Serviceplan Group, GfK, ProSiebenSat.1 Media SE, WirtschaftsWoche, Markenverband, DIE ZEIT and RMS. The coveted marketing prize is now also awarded annually in China, Italy, Belgium, and France. 2019 will also see the awards presented for the first time in Russia.

More than 14,000 consumers take part in the various Best Brands studies and, form the empirical basis of the study together with 30,000 households of GfK Consumer Panels, and 27,000 stores of GfK Retail & Technology. The consumers annually select the winners from more than 300 potential Best Brands candidates from around 40 sectors.

In the category "Best German Corporate Brand International", Adidas was ranked number 1 for the first time. The sportswear brand has been represented in the top 10 ranking of the category for years, with steadily increasing success. Behind Adidas, the automobile brands BMW and Porsche take second and third place. Since 2012, the "Best Corporate Brand" has been awarded annually in a changing international and European economic context. This time German companies were evaluated in the economic regions of the USA, China, Brazil and France in addition to their home country.

This year's "Best Product Brand" is the toy manufacturer Lego – for the third time after 2010 and 2011. Boschfollows in second place, as last year, and Samsung in third place.

The "Best Growth Brand" award went to the aperitif brand Lillet. This category shows the strongest change in market share in terms of value – especially in conjunction with the change in the attractiveness of the respective brand compared with the previous year. The winner, Lillet, was followed by kitchenware manufacturer Tefal and sporting goods manufacturer Under Armour.

In this year's special category "Best Digital Life Brand", brands were measured in terms of how they make digitalization usable for consumers. The evaluation is based on various GfK studies about digitization. Amazontook first place in the "Best Digital Life Brand" category, followed by Google and Apple. As German brands in the top 10, Bosch was ranked 6th, Siemens 8th and Fritzbox 10th.

About Best Brands
Best Brands is the only marketing award that measures the strength of a brand based on two criteria: the actual economic market success – the so-called "share of market" – and ‘share of soul’, the attractiveness of the brand in the perception of consumers.

Since 2004, the award has been presented in the categories "Best Product Brand", "Best Growth Brand", "Best Corporate Brand" and an annually changing special category - in 2019, the "Best Digital Life Brand" is awarded.

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