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American Express Backs Artists Around the World

As the next step in American Express’ recently launched “Powerful Backing: Don’t Do Business / Don’t Live Life Without It” global campaign, the company is backing ‘up and coming’ local artists by giving them larger than life canvases across London, New York and Los Angeles. “The Backing Billboards by American Express” will showcase artists work on hand-painted billboards in their local cities with the goal of taking their art and careers to the next level.

The first billboard is up in East London London highlighting the art of Jo Hicks, who characterizes her work as “a playful exploration in the way we think about space, colour, textures and everyday objects.”

The paint has just dried on the second billboard which features the artwork of Los Angeles artist, Hans Walor aka VALØR, whose style “invites viewersto move beyond their ordinary reality.” Hans was once laid off from his 9-5 job which led him to pursue his passion for art and now one of his paintings is showcased beautifully on the corner of Melrose Ave and N Genesee Avenue in LA.
American Express also recently invested $1 million dollars through its American Express Music Backers Program, backing Australia’s music industry, which is on the decline. As part of that investment, over the next 12 months American Express will offer music businesses, artists and fans the chance to access financial support, mentorship or other tools to help them succeed. The grant will also help to connect music fans with their favorite bands, rewarding them for their support of the live music scene.
Additional murals will launch across New York and Los Angeles in the coming weeks from artist including: Tiffany Alfonseca @yungtifff, Hashim  @softcircle, Dave Singley  _@singley, Sylvia Ji @Sylviaji, Josie Portillo @josie_portillo, and Leah Tinari @leahtinari

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World Cup Illustrations by Day One Agency Emphasizes that Great Ideas Have No Borders

Day One Agency, has marked the summer of 2018 as “The Summer of Creativity,” a time for the agency’s rising talent to develop their skills and train for the future, while also answering a series of client and cultural briefs that inspire us to think differently.

With the World Cup in full swing, one of those cultural briefs was to explore how identity is shared through this global moment.

The Day One Agency studio team, led by Senior Designer, Celina Pereira, responded to the brief with a series of minimalist digital posters that illustrate how ideas move across borders. The complete illustration series can be found at D1A32.com.

The team researched each of the 32 participating countries and chose a historical person or idea born in that nation that propelled the world forward and made us think differently. Together the designs explore our connected international community through the tradition of each nation’s colors and icons.

Day One Agency Studio Team 

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