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Home / AMV BBDO Creates Major New Campaign for Walkers Family Snacks

AMV BBDO Creates Major New Campaign for Walkers Family Snacks



After being off air for more than 10 years, Walkers is launching the biggest snacks campaign ever, reminding parents just how irresistible Wotsits, Monster Munch and Quavers are.

The campaign aims to reignite the latent love that parents have for these brands. It is inspired by the insight that parents across the nation are hiding snacks (64%!) to avoid having to share them.

Walkers understand that parents’ need to time enjoy themselves and reconnect with their inner-child.

The campaign, created by AMV BBDO, working alongside Splendid Communications (PR) and OMD (Media), is a 360-campaign featuring a hero TVC, competition, interactive social and partnership.

The 30-second TVC shows parents across the nation stashing their Walkers Snacks in hiding places around the house. The TV ad will launch on key shows over the weekend including Coronation Street, The Latish show with Mo Gilligan and Celebs go dating.

The campaign also features a competition asking the nation to share their snack hiding methods and an interactive version of the ad on social media with extra packs hidden. The public will be challenged to find all the hidden packs and share their guess.

In addition to this, Walkers have partnered with YouTube star, stuntman and inventor Colin Furze to create four inventions for hiding snacks. He will post a video for each invention on his owned channel.

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German Supermarket PENNY Encourage People To Rediscover Their Inner Child



This Christmas, PENNY and Serviceplan Campaign are inviting adults to revisit their childhood with a carefree film shot by director Stuart McIntyre to the soundtrack of Alphaville’s ‘Forever Young’.

PENNY’s first international campaign launched in Germany on Friday 8th November and will air in Austria, Czech Republic, Italy, Romania and Hungary. The heart-warming film depicts a group of OAPs revisiting their carefree youth by sledging down a snow-covered hill. The joyful spot has struck a chord with the public and already has more than 10 million views: https://youtu.be/pJ8f5plLbiw.

Motivated by a desire to find reassurance in the current climate of political, economical and environmental uncertainty in Germany and globally, PENNY and lead agency Serviceplan Campaign wanted to create a Christmas campaign that would provide some relief from the problems of contemporary society.

Consequently, ‘Christmas is for Children: So for all of us’ is the message of the PENNY Christmas 2019 campaign, which embraces Christmas as a time for people to return to a more naïve and positive outlook on life – in the same way that children do. The campaign is about to getting back your inner child and seeing how this can change your life. Why PENNY? Because the customers at PENNY are no strangers to the difficulties that life can pose, and PENNY hopes to alleviate some of those difficulties.

The motto of the PENNY 2019 Christmas campaign is ‘Christmas is for Children: So for all of us’, and follows the successful 2018 and 2017 Christmas films from Serviceplan Campaign. Intended to make people forget their fears and worries and view Christmas again with the carefree attitude of a child, the heart of the campaign is an online film directed by Stuart McIntyre with Production from ANORAK films.

We Are Walker reinterpreted the Alphaville track „Forever Young“ with the voice of a child, to complement the theme of the PENNY film. In addition to the film, print motifs will be shown in PENNY's own media channels. The PENNY Instagram Channel will also feature the #KindBleibenChallenge in which PENNY, together with influencers, calls on adults to be children again for a moment. The three Challenge winners can look forward to a trip to Disneyland.

Christoph Everke, Creative Managing Director of Serviceplan Campaign commented: "Not all of us are parents. But we are all children. Sometimes we seem to forget that. The film and the song 'Forever Young' are intended to give people the opportunity to reflect on their childhood".

Stefan Magel, Divisional Director Trading Germany REWE Group and COO of PENNY added: "As a discount store at the heart of people's lives, it is important to us to give something back to our customers. Christmas makes it easy for us to feel the anticipation and the childlike excitement. Being able to be a child again is a gift to which we all share the message: 'Christmas is for children. So for all of us".

For further information go to: http://sp-url.com/penny-xmas19-en

CREDITS
Client: PENNY
Agency: Campaign Serviceplan
Christoph Everke - Managing Director
Matthias Schuster - Creative Director
Moritz Dornig - Creative Director
Laura Müller Rossbach - Creative Director
Alessia Coschignano - Senior Copywriter
Elena Sorokova - Junior Art Director
Philipp Stremlau - Junior Copywriter
Marina Ludwig - Account Director
Julia Leibetseder - Account Manager

Neverst GmbH
Aisha Blackwell - Executive Producer
Jochen Hirt - Senior Producer
Madeleine Benning - Production Assistant

Achtung! Mary Düsseldorf
Babette Kemper - Managing Director
Kathleen Kleibrink - Strategy & Editing

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