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Android KitKat, Take A Break and Win a Nexus 7 Smart Phone

Have a Seat on the Android KitKat custom made billboards created by JWT Amsterdam
The creators of the world’s most popular mobile platform have teamed up with the world’s biggest food and beverage company to name the next release of the platform ‘Android Kit Kat’. To celebrate this collaboration, JWT Amsterdam created a campaign, which fits seamlessly with both brands. We placed special outdoor ads at various locations in Amsterdam and Utrecht. Then we simply invited people to have a break, by sitting on the special bench we’d placed on the ad. Anyone who was having this special break at the given moment on Saturday, September 14th, won a new Nexus 7 tablet.

Advertising Agency: JWT Amsterdam, The Netherlands
Executive Creative Director: Bas Korsten
Art Directors / Copywriter: Maarten Vrouwes, Friso Ludenhoff
Creative Strategist: Simon van Oldenbeek
Acitvation Producer: Vera Korsten
Digital Director: Jesse Houweling
Digital Producers: Susanne Meier, Elisah Boektje

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Clever Ideas, Great Ads 2018-05-30 21:35:00

Today's world is fast. How we live, how we work, how we play and consume time is fast, and it is busy.

But thanks to KitKat no matter how fast the world around us might be, we can always make time to stop, and take a break every now and again.

The campaign captures an individual’s moment, managing to take a break even within the speeding timeline of everyday occurrences.

Different situations, varied walks of life, a diverse pool of people within the deceptively simple executions, mean the audience connects with both the individual, the story and the moment.

Credits List
Client : Nestlé Tunisie Distribution

MD: Hazem Kaddour
CD: Mohamed Oudaha
ACD: Amine Radi Benjelloun
Copywriter: Ayoub Boukdir
Photographers: Marc Paeps & Thomas Francois – of Alimentation Générale

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