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Aperol Spritz concurs pe Facebook

Campania va fi lansata la data de 27 Iunie 2013 ora 15:00 si va dura pana la data de 04 Septembrie
2013, ora 23:59
In cadrul Concursului vor fi acordate prin tragere la sorti urmatoarele premii:
Premiile instant oferite conform mecanicii de la art: 4.3 etapa I sunt : ochelari de soare, papuci de plaja,
palarii de plaja, magneti de frigider.
Bucati:
10.000 magneti de frigider, 2900 ochelari, 1100 palarii si 1000 perechi de papuci de plaja. 2 Premiul cel mare al promotiei, care se va acorda prin tragere la sorti conform etapei II de la
Sectiunea 6, art.6.1 de mai jos, este : Scuter Vespa Lx 50 2T Bucata: 1
Pentru a participa la campania promotionala Participantul trebuie sa parcurga urmatoarele etape:
I. Pentru a participa la concurs, participantii trebuie sa intruneasca cumulativ urmatoarele
conditii:
a. sa faca dovada achizitionarii din locatiile selectate a unui long drink Aperol Spritz la pretul
special comunicat in oferta locatiei in intervalul orar in care Echipa Aperol se afla in locatie.
b. sa fie de acord sa se inscrie in concurs prin introducerea datelor de contact solicitate (nume,
prenume, email si telefon) in aplicatia dedicata pe care echipa Aperol o va pune la dispozitie pe un
suport electronic tip tableta.
Cu aceste doua conditii simultane indeplinite, pentru fiecare Aperol Spritz achizitionat
consumatorii vor primii un premiu instant surpriza constand in: papuci de plaja, palarii, ochelari de
soare, magneti de frigider. Premiile se ofera in limita stocului disponibil. Premiile se acorda in limita a 1
(un) premiu pentru fiecare Aperol Spritz, doar in intervalul de timp in care promoterii sunt prezenti in
locatie.
Participantii care vor accepta sa intre si sa realizeze toti pasii pe tableta iPad care se afla in
posesia promoterilor vor castiga instant unul dintre premiile mentionate la sectiunea 5, art. 5.1 de mai
sus.
Pasii aplicatiei sunt:
1. Punerea in paharul Aperol a ingredientelor din care se face long drink-ul Aperol Spritz.
2. Completarea formularului in care se cer urmatoarele date: nume, prenume, email,
telefon.

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JWT Milan Releases Creative Campaign for Aperol Spritz Directed by Greg&Lio



JWT Milan releases their first work for Aperol Spritz.

JWT Creative Director, Francesco Epifani, states that the goal of this campaign is as follows, "We wanted to give the Brand a new way of expressing itself, and a new way of talking to people. A language that everyone can speak, touching the right strings, exactly as Aperol manages to intercept everyone's tastes. What we were looking for, in a nutshell, was a Universal Language."

JWT decided that French directors Grégory Ohrel and Lionel Hirlé (more popularly known as Greg&Lio) would be the perfect choice to bring their creative vision to life.

When Epifani was asked why Greg&Lio were chosen, he notes, "The reason is the legacy of the duo, which comes from the world of music videos, which can be considered as the real expression of several languages, because they are able to mix music with images, dance and colors. So, we chose the music video as means of expression, which lends itself well to telling a positioning that is based on spontaneousness, cheerfulness: a true universal language, that everyone can speak."

Music is also a very important part of this project. The team chose Myles Parrish's song, "Cut A Rug" as they wanted to select something that would go smoothly with the video and with the director's vision, which would be both engaging and exciting, even cheerful, without being superficial. All of the thoughtful and creative ideas comes together in a way that works and really makes this campaign special.

CREDITS

Agency: JWT, Milan, Italy
Client: Aperol, Campari Group
Product: Aperol
Director: Greg&Lio
Subject: Aperol - Together We Joy
Chief Creative Officer: Sergio Rodriguez
Creative Director: Francesco Epifani
Copywriter: Marco Rocca
Art Director: Alessandro Polia
Account: Barbara Maggioni – Federica Carpanzano – Giorgio Mirani
Head of TV: Francesca Regali
Cdp: Mercurio
Ex Producer cdp: Debora Magnavacca – producer Guglielmo Fava
D.O.P: Marc Mirò
Art Director: Lital Gurai
Art Department: Artur Pinheiro
Editor: Stuart Greenwald
Post: Post Atomic + Edi
Music: Cut a Rug – Myles Parrish

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