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Britney Spears joins Kevin Bacon in the latest advert for EE and Apple Music, the first time the pop princess has appeared in a UK brand campaign. The UK exclusive spot with a cameo appearance by Spears and her Oops!...I Did It Again catsuit made famous in her music video.
The campaign will run for one month from 26 August across print, TV, video-on-demand, digital, social media and out-of-home, including the London Underground and an Oxford Circus station takeover.
Agency - Saatchi & Saatchi London
Executive creative directors- Rob Potts, Andy Jex
Creative director - Adam Chiappe
Creatives - Ben Mills, Matt Butterfield
Producer - Richard Firminger
Assistant producer - Beth Tomblin
Production company - Hungryman
Director - Hank Perlman
Editor - John Smith
Producers - Josh Goldstein, Matt Buels
Post-production - MPC
Audio post-production - Factory