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Axe Random – La Donna e Mobile



Ponce presents their newest ad for Axe. The campaign is based on "La Donna è Mobile" from Verdi a song that tells a universal and timeless truth: 'The woman is beautifully unpredictable', as the new Random Axe product.


Credits:
AdAgency: Ponce, Buenos Aires
Executive Creative Director: Ricardo Armentano, Hernan Ponce, Luigi Ghidotti
Copywriter: Santiago Martin Davis
Art Director: Leandro Mosca
Head of TV: Roberto Carsillo
International Producer: Jose Silva
Director: Juan Cabral
Production Company: MJZ
Production Company: Labhouse
Executive Producer: Debbie Turner
Producer: Natalia Mussolana
Director of Photography: Sean Bobbitt
Editor: Emiliano Fardaus
Postproduction: Wolf
Music: Giussepe Verdi
Sound: Tres Sonido

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Charlie and the Chocolate Factory: New York City Gets Wonka-fied, Charlie on Broadway





ROALD DAHL’s most treasured tale is coming to the land where sweet dreams come true—Broadway—in a delicious new musical! Willy Wonka, world famous inventor of the Everlasting Gobstopper, has just made an astonishing announcement. His marvelous—and mysterious—factory is opening its gates...to a lucky few. It’s a world of pure imagination.



Two-time Tony Award® winner CHRISTIAN BORLE (Something Rotten, Peter and the Starcatcher) is the magical maestro Willy Wonka himself. And who better to conjure up these confectionary wonders than three-time Tony Award-winning director JACK O’BRIEN, the Grammy® and Tony-winning songwriters of Hairspray, MARC SHAIMAN and SCOTT WITTMAN, internationally acclaimed playwright DAVID GRIEG, and Emmy®-winning choreographer JOSHUA BERGASSE. Audiences around the world have long adored the best-selling book and films, but none have experienced the magic of Wonka quite like this—until now. CHARLIE AND THE CHOCOLATE FACTORY The New Musical: It must be believed to be seen.


Creative Credits:
Advertising Agency: AKA NYC, New York, USA
Managing Partners: Elizabeth Furze, Scott Moore
Account Director: Jennifer Blanco
Account Manager: Jenna Bissonnette
Account Executive: Sean Fry
Directors: Jamaal and Bashan
Executive Creative Director: Bashan Aquart
Content Director: Jamaal Parham
Creative Director: Ryan Cunningham, David Barrineau
Content Executive Producer: Adam Coffia
Production Coordinator: Jodie Tipple
Copywriters: Ryan Cunningham, Sam McMenamin
Cinematographer: Adam McDaid
Assistant Director: Bobby Jackson
2nd Assistant Director: Marc Graiser
1st Assistant Camera: Kyle Anido
2nd Camera Assistant: Brett Checkelsky
Steadicam Operator: Korey Robinson
Production Company: Very Rare Productions
Line Producer: Monique Perreault
Very Rare Production Coordinator: Kaream Appleton
Script Supervisor: Anne De Wolf
DIT: Joe Belack
Gaffer: Josh Fordham
Best Boy Electric: Jason Duffett
Swing: Robert Pearson, Jack Cronin
Key Grip: Kevin Sweeney
Best Boy Grip: Lalo Flores
Set & Prop Stylist: Jason Singleton
Set & Prop Assistants: Kristina Porter, Sean Callaghan
Wardrobe: PC Williams
Wardrobe Assistants: Jamie Ortega, Rika Nurrahmah
Hair and Makeup: Brit Cochran
Hair and Makeup Assistant: Janera Rose
Location Manager: Joshua Shull
Assistant Location Manager: Annie Watkins
Casting: Donna Grossman Casting
Editors: Stephen Mlinarcik, Sam Goetz, Eli Mavros
VFX: Platinum Platypus
VFX CG Supervisor: Pete Sussi
Compositor / 3D Tracking: Dan Pochtrager
Compositor: Mark Foscolo, Mike Brant
CG Modelers / Compositors: Tyler Barnas, Carlos Arrivas
VFX Producer: Stuart Racey
Motion Graphics: Debra Khoo, Roman Micevic
AKA Associate Director: Giancarlo Bauzulli
AKA Content Associate: Alex Tellez
Color Grade: Michael Rossiter / The Mill
Sound Mix: Michael Levesque Junior / PLUSH Studios

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