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Axe Random – La Donna e Mobile

Ponce presents their newest ad for Axe. The campaign is based on "La Donna è Mobile" from Verdi a song that tells a universal and timeless truth: 'The woman is beautifully unpredictable', as the new Random Axe product.

AdAgency: Ponce, Buenos Aires
Executive Creative Director: Ricardo Armentano, Hernan Ponce, Luigi Ghidotti
Copywriter: Santiago Martin Davis
Art Director: Leandro Mosca
Head of TV: Roberto Carsillo
International Producer: Jose Silva
Director: Juan Cabral
Production Company: MJZ
Production Company: Labhouse
Executive Producer: Debbie Turner
Producer: Natalia Mussolana
Director of Photography: Sean Bobbitt
Editor: Emiliano Fardaus
Postproduction: Wolf
Music: Giussepe Verdi
Sound: Tres Sonido

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Mono Creates Touching Ad For Life Cereal “Enjoy All Of It” – First Spot for the Brand in Ten Years and it’s good!

Life, the iconic cereal brand loved by America and liked by Mikey needed to find its place in the modern world. At a time when we constantly compare our lives to curated social media highlights, we released a series of national television spots that reminded people that some of life’s best moments are the ordinary ones. Turns out, a little nostalgic cereal wisdom is just what the modern world needed. via: Mono

Take a trip down memory lane and view the timeless classic Mikey spot here.

Creative Credits:
Ad Agency: Mono
Music and Song Title: “That’s What I Like” by Flo Rida featuring Fitz

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