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Home / Reclame / BBDO Italy Created a Pregnancy Test For Men, See The Prototype In Action

BBDO Italy Created a Pregnancy Test For Men, See The Prototype In Action

What if there was an even more emotional way to find out you’re expecting a baby? Discover the mechanism of the first pregnancy test prototype that gives to all women the possibility to know if they’re pregnant by their men, not by a device.

BBDO Italy and we're trying to make our Tempo handkerchief client stand not for illness and unpleasant situations only but for release of happy moments too, in order to re-launch it as a positive brand that encourages people to live their emotions to the fullest. And we thought no event could be happier and more emotional than a pregnancy announcement.

But while men discover they'll be dads with their female partners in the most beautiful ways, women get that news in a bathroom, most of times alone in a mechanical and solitary way.

To show what it would be like to discover the result in an alternative way, we created a pregnancy test that delivers the result to man first, so he can let a woman know whether or not she is pregnancy in a more sweetest way.

Thanks to this unprecedented pregnancy test on March 18 for the first time in history a man announced to a woman they're expecting a baby, generating a debate on the most important newspapers in Italy.

This way, we want to connect with our audience in a way no other brand has ever done and pushed them to associate Tempo hankies with the most emotional moments of life too.

Ad Agency: BBDO, Italy


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Fall Off The Wall creates animation to launch Emma Bunton’s new brand Kit & Kin

Creative production studio Fall Off The Wall (FOTW) has collaborated with the award-winning B&B Studio to produce a new animation to launch Kit & Kin, a new eco-friendly family brand co-founded by Spice Girl and TV & radio presenter Emma Bunton. The 2:19 minute animation launched across the brand’s e-commerce platform and social media channels, and has been viewed over 300,000 times.

Combining live action footage and 2D and 3D animation, the animation forms the backdrop to Emma Bunton’s complimentary live-action narrative. The work highlights the brand’s commitment to protecting the natural world, as Emma interacts with the animal characters and environment around her to bring the playfulness of the Kit & Kin world to life.

In order to tell the story of Kit & Kin from concept to launch, FOTW undertook the concept creation, storyboarding, production, direction and script writing. The animation was designed to be watched as one seamless piece of content, but also as modular bite-sized segments perfect for seeding out on social media channels.

The studio was tasked with creating a short form video to resonate with Kit & Kin’s target audience to portray the brand’s fun personality, communicate the benefits of the core product line of biodegradable nappies and the story behind their eco-friendly, safe and affordable product offering. To complement the Kit & Kin brand, simple graphics and a neutral colour palette were used to create a clean visual aesthetic, reflecting the packaging and highlighting the natural and eco-friendly messaging.

The collaboration between FOTW, B&B and Kit & Kin represents a new move from the production studio into the FMCG sector.

Jamie Smith, Creative Director at FOTW, says, “Our goal was to capture the essence of the Kit & Kin brand and bring it to life, which was achieved using a variety of creative techniques which reflect the messaging and brief in every way. This project will hopefully be the first of many as we seek to expand our client portfolio and move into new sectors.


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