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Beautiful New “Black Ink” Ad for the Porsche 911 Carrera Black Edition

From an abstract form into an object of desire. It all starts with a drop of ink.

Creative Credits:
Ad Agency: Kemper Kommunikation, Germany
Porsche 911 Black Edition: Black Ink
Advertising Agency: Kemper Kommunikation, Frankfurt, Germany
Executive Creative Director: Christoph Tratberger
Creative Director: Alexander Wolf
Copywriter: Alexander Wolf
Director: Florian Pack
Director of Photography: Jan Prahl
Creative Post Production: Storz & Escherich
Production Company: Bakery Films
Music: Supreme Music

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Professional Racecar Driver Aurora Straus Stars in BMW ‘Power Has Come A Long Way’ Spot by Serviceplan

‘Power has come a long way’, a digital film from BMW starring Aurora Straus with an all-women crew helmed by Director Rachel McDonald with Director of Photography Rachel Morrison - the cinematographer on the Oscar-winning Black Panther- launched on International Women’s Day. The spot from Serviceplan New York tells the story of Aurora Straus, a 20-year-old professional racecar driver, Harvard freshman and founder of ‘Girls With Drive’

The film marks the launch of Aurora Straus’s ‘Girls With Drive’ website. BMW is a proud supporter of Straus, who currently races in the 2019 Pirelli World Challenge season in a BMW M4 GT4. The new video covers Aurora’s initial deferral of Harvard in order to compete in motorsports.

Straus started ‘Girls With Drive’, a non-profit focused on helping girls and young women get involved in male-dominated industries (particularly politics, business, and STEM, which includes the automotive industry). Her main focus is a mentorship program that connects successful professional women with young women and girls who are interested in the business side of the automotive world. In addition to the mentorship program, she is developing a ‘school tour’ and an internship program.


Client: BMW of North America, LLC
Brand: BMW
Vice President of Marketing: Trudy Hardy
Head of Brand Strategy and Communication: Wolfgang Gross
National Marketing Manager: Lisa Judge
Senior EV Marketing Communications Specialist : Kirsten Zayas

Agency : Serviceplan New York
Executive Creative Director: Jay Benjamin
Managing Director, Serviceplan New York: Stefan Schutte
Senior Art Director: Dasha Erkina
Senior Copywriter: Nick Delisi
Executive Producer: Karen McKibben
Group Account Director: Suzanne Reeves-Lau

Director of Strategy: Nick Chapman
Managing Director: Nick Johnson

Production Company: Biscuit Filmworks
Director: Rachel McDonald
Director of Photography: Rachel Morrison
Line Producer: Maury Strong
Editorial: Rock Paper Scissors
Executive Producer: Eve Kornblum
Producer: Julianne Cort
Editor: Akiko Iwakawa-Grieve
Assistant Editor: Dan Berk
Original Music: Q Department
Sound Design: Stimmung
Executive Producer: Kristina Iwankiw
Producer: Nick Tuttle
Executive Producer: Heath Raymond
Producer: Lauren Orban
Production Coordinator: Alexie Kozol
Media Agency: UM Worldwide
Social Media Agency: Anchor Worldwide

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