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Home / Reclame / Belgian Nonprofit ​Reborn​ ​to​ ​be​ ​Alive​​​ Launches #LookingForAHeartbeat Organ Donation Campaign with Powerful Short Film

Belgian Nonprofit ​Reborn​ ​to​ ​be​ ​Alive​​​ Launches #LookingForAHeartbeat Organ Donation Campaign with Powerful Short Film

A​ ​man​ ​who​ ​lives​ ​without​ ​a​ ​heart.​ ​That’s​ ​impossible​ ​right!? A​ ​man​ ​without​ ​a​ ​heart​ ​presents​ ​an​ ​emotional​ ​appeal​ ​to​ ​encourage​ ​all​ ​Belgians​ ​to become​ ​an​ ​organ​ ​donor.

Christophe​ ​De​ ​Fonseca​ ​from​ ​Belgium,​ ​died​ ​on​ ​June​ ​25th​ ​2014.​ ​He​ ​fell​ ​from​ ​his​ ​bike​ ​after​ ​his heart​ ​stopped​ ​beating.​ ​It​ ​was​ ​the​ ​last​ ​time​ ​he​ ​would​ ​feel​ ​a​ ​heartbeat.​ ​When​ ​he​ ​woke​ ​up​ ​in hospital​ ​it​ ​was​ ​silent​ ​in​ ​his​ ​chest.​ ​And​ ​it​ ​stayed​ ​silent.​ ​The​ ​heartbeat​ ​that​ ​makes​ ​us​ ​all​ ​feel human​ ​was​ ​gone.

He​ ​calls​ ​himself​ ​​RoboCop, not​ ​because​ ​he’s​ ​extraordinarily​ ​strong,​ ​but​ ​because​ ​just​ ​like​ ​the fictional​ ​character​ ​he​ ​lives​ ​on​ ​a​ ​machine,​ ​like​ ​a​ ​machine.​ ​A​ ​small​ ​pump​ ​in​ ​his​ ​chest​ ​replaces​ ​his big​ ​heart​ ​and​ ​a​ ​battery​ ​around​ ​his​ ​belly​ ​keeps​ ​it​ ​going. Just​ ​like​ ​we​ ​want​ ​our​ ​smartphones​ ​fully​ ​charged​ ​at​ ​any​ ​time,​ ​for​ ​him​ ​it’s​ ​vital​ ​that​ ​his​ ​​mechanical heart is​ ​plugged​ ​in​ ​as​ ​much​ ​as​ ​possible.​ ​In​ ​the​ ​car,​ ​at​ ​home,​ ​wherever​ ​he​ ​can.

Christophe​ ​can​ ​live​ ​without​ ​a​ ​heart,​ ​but​ ​the​ ​remaining​ ​quality​ ​of​ ​life​ ​is​ ​minimal​ ​at​ ​best.​ ​He​ ​was once​ ​an​ ​airline​ ​pilot​ ​with​ ​a​ ​passion​ ​for​ ​flying,​ ​but​ ​all​ ​this​ ​crashed​ ​from​ ​one​ ​day​ ​to​ ​the​ ​next.

In​ ​a​ ​touching​ ​film​ ​from​ ​the​ ​transplant​ ​charity​ ​Reborn​ ​to​ ​be​ ​Alive​ ​-​ ​titled​ ​:​ ​Looking​ ​for​ ​a​ ​Heartbeat -​ ​Christophe​ ​goes​ ​on​ ​a​ ​deliberate​ ​quest​ ​for​ ​spectacular​ ​actions​ ​that​ ​would​ ​skyrocket​ ​the heartrate​ ​of​ ​any​ ​normal​ ​person.​ ​Cycling,​ ​drifting​ ​in​ ​a​ ​fast​ ​car,​ ​flying,​ ​…​ ​but​ ​it​ ​doesn’t​ ​affect​ ​him. The​ ​only​ ​thing​ ​that​ ​can​ ​give​ ​him​ ​back​ ​the​ ​sensation​ ​of​ ​a​ ​beating​ ​heart​ ​is​ ​an​ ​organ​ ​donation. A​ ​film​ ​that​ ​leaves​ ​leaves​ ​you​ ​with​ ​a​ ​sense​ ​of​ ​purpose.​ ​A​ ​story​ ​which​ ​commutes​ ​between​ ​the harsh​ ​reality​ ​of​ ​a​ ​man​ ​without​ ​a​ ​heart​ ​and​ ​the​ ​ray​ ​of​ ​of​ ​hope​ ​he​ ​still​ ​cherishes.

Shortly​ ​before​ ​releasing​ ​this​ ​film​ ​Christophe​ ​passed​ ​away.​ ​However,​ ​it​ ​was​ ​his​ ​wish​ ​to​ ​make​ ​this project​ ​happen,​ ​no​ ​matter​ ​what.​ ​Because​ ​there​ ​are​ ​thousands​ ​of​ ​people​ ​who​ ​still​ ​have​ ​a​ ​chance to​ ​survive.​ ​Like​ ​this​ ​we​ ​are​ ​reminded​ ​again​ ​of​ ​the​ ​crucial​ ​importance​ ​of​ ​organ​ ​donation.​ ​What are​ ​you​ ​waiting​ ​for?

About​ ​Reborn​ ​to​ ​be​ ​Alive​​​: Reborn​ ​to​ ​be​ ​Alive​ ​is​ ​a​ ​nonprofit​ ​organisation​ ​that​ ​stands​ ​for​ ​the​ ​promotion​ ​of​ ​organ​ ​donation and​ ​transplantation.​ ​Its​ ​campaigns​ ​are​ ​meant​ ​to​ ​spark​ ​discussion​ ​about​ ​the​ ​topic​ ​and​ ​bring​ ​it closer​ ​to​ ​the​ ​public.​ ​The​ ​ultimate​ ​goal​ ​of​ ​the​ ​organization​ ​is​ ​to​ ​encourage​ ​people​ ​to​ ​register​ ​as an​ ​organ​ ​donor.

About​ ​the​ ​Makers​​: The​ ​film​ ​was​ ​created​ ​by​ ​the​ ​Belgian​ ​advertising​ ​agency​ ​Duval​ ​Guillaume​ ​and​ ​production​ ​house Roses​ ​Are​ ​Blue.​ ​Gijs​ ​Polspoel​ ​took​ ​place​ ​on​ ​the​ ​director's​ ​seat​ ​and​ ​made​ ​an impressive​ ​cinematographic​ ​showpiece​ ​that​ ​sticks​ ​on​ ​your​ ​mind.



Client:​ ​Reborn​ ​to​ ​be​ ​Alive 
Agency​:​ ​Duval​ ​Guillaume 
Creative​ ​Direction​​:​ ​Dries​ ​De​ ​Wilde,​ ​Koenraad​ ​Lefever 
Creation​ :​ ​Arnaud​ ​Bailly,​ ​Karel​ ​De​ ​Mulder 

Account​ ​Manager​:​ ​Caroline​ ​Ropsy 
Agency​ ​Producer​​:​ ​Marc​ ​Van​ ​Buggenhout,​ ​Daan​ ​Feytongs 

Production​:​ ​Roses​ ​Are​ ​Blue 
Director:​ ​Gijs​ ​Polspoel 

Director​ ​of​ ​Photography:​ ​Maximiliaan​ ​Dierickx 
Camera​ ​assistant:​ ​Quinten​ ​Prinsen  Music:​ ​Reinhard​ ​Vanbergen 
Sound:​ ​Medhi​ ​Charni​ ​&​ ​Maarten​ ​Moesen 
Sound​ ​Effects:​ ​Prodigious  
Editor:​ ​Vincent​ ​Witvrouwen 

Producer:​ ​Els​ ​Casier 

Executive​ ​Producer:​ ​Robbe​ ​Demuynck

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World’s First Fan Transfer Proposed in German Bundesliga Campaign

True fans are not for sale. Or are they?

The German Bundesliga is on its annual winter break. As football is on hold, fans from all over the world have to just wait and sit through the holiday season without their favourite sports.

But although the actual playing is paused at this time of the year, the winter transfer window is open and players are for sale. Clubs are excited to make signings that will shape the second half of the season and are willing to offer a lot of money for star players to change colors.

But more than players, football is shaped and made by its fans. They are the crucial element behind the teams. If a club has one wish, it’s loyal fans.

In this online film, 3 die-hard fans are surprised by a new kind of transfer window. A mercato where it’s not about buying players but about buying actual fans instead. In this ‘loyalty test’ two fake football agents offer these loyal fans a transfer from their team to a rival club.

Can money buy their loyalty? Would they betray their colors for a high price? Is €100K enough? €150K? €200K? Or even a car? Or are true fans simply not for sale?

The outcome of this rather unconventional experiment proves that football is more than just a sport, it’s a way of life.

The online film was created by the Belgian advertising agency Duval Guillaume and production company Adult. Erik Bulckens took his place in the director's chair and made an
entertaining showpiece that leaves no true fan untouched.

Only one question remains: what would you do?

Client: Bundesliga
Agency: Duval Guillaume
Creative Directors: Dries De Wilde, Koenraad Lefever
Creative team: Arnaud Bailly, Karel De Mulder
Managing Director: Jessica Danese
Account Manager: Dorien Van Antwerpen
Strategy: Soukaina Reszgui
TVC producer: Marc Van Buggenhout
Production company: ADULT
Director : Erik Bulckens
Executive Producer : Tatiana Pierre
Producers : Charles Kinoo / Brechje Depourcq
Service Producer: Jochen Brood
D.O.P : Pieter Van Alphen
Editor : Simone Rau
Sound Studio: 4Audio
English copy revision: James Gambrill

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