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Home / Reclame / Belgian Nonprofit ​Reborn​ ​to​ ​be​ ​Alive​​​ Launches #LookingForAHeartbeat Organ Donation Campaign with Powerful Short Film

Belgian Nonprofit ​Reborn​ ​to​ ​be​ ​Alive​​​ Launches #LookingForAHeartbeat Organ Donation Campaign with Powerful Short Film


A​ ​man​ ​who​ ​lives​ ​without​ ​a​ ​heart.​ ​That’s​ ​impossible​ ​right!? A​ ​man​ ​without​ ​a​ ​heart​ ​presents​ ​an​ ​emotional​ ​appeal​ ​to​ ​encourage​ ​all​ ​Belgians​ ​to become​ ​an​ ​organ​ ​donor.

Christophe​ ​De​ ​Fonseca​ ​from​ ​Belgium,​ ​died​ ​on​ ​June​ ​25th​ ​2014.​ ​He​ ​fell​ ​from​ ​his​ ​bike​ ​after​ ​his heart​ ​stopped​ ​beating.​ ​It​ ​was​ ​the​ ​last​ ​time​ ​he​ ​would​ ​feel​ ​a​ ​heartbeat.​ ​When​ ​he​ ​woke​ ​up​ ​in hospital​ ​it​ ​was​ ​silent​ ​in​ ​his​ ​chest.​ ​And​ ​it​ ​stayed​ ​silent.​ ​The​ ​heartbeat​ ​that​ ​makes​ ​us​ ​all​ ​feel human​ ​was​ ​gone.

He​ ​calls​ ​himself​ ​​RoboCop, not​ ​because​ ​he’s​ ​extraordinarily​ ​strong,​ ​but​ ​because​ ​just​ ​like​ ​the fictional​ ​character​ ​he​ ​lives​ ​on​ ​a​ ​machine,​ ​like​ ​a​ ​machine.​ ​A​ ​small​ ​pump​ ​in​ ​his​ ​chest​ ​replaces​ ​his big​ ​heart​ ​and​ ​a​ ​battery​ ​around​ ​his​ ​belly​ ​keeps​ ​it​ ​going. Just​ ​like​ ​we​ ​want​ ​our​ ​smartphones​ ​fully​ ​charged​ ​at​ ​any​ ​time,​ ​for​ ​him​ ​it’s​ ​vital​ ​that​ ​his​ ​​mechanical heart is​ ​plugged​ ​in​ ​as​ ​much​ ​as​ ​possible.​ ​In​ ​the​ ​car,​ ​at​ ​home,​ ​wherever​ ​he​ ​can.

Christophe​ ​can​ ​live​ ​without​ ​a​ ​heart,​ ​but​ ​the​ ​remaining​ ​quality​ ​of​ ​life​ ​is​ ​minimal​ ​at​ ​best.​ ​He​ ​was once​ ​an​ ​airline​ ​pilot​ ​with​ ​a​ ​passion​ ​for​ ​flying,​ ​but​ ​all​ ​this​ ​crashed​ ​from​ ​one​ ​day​ ​to​ ​the​ ​next.

In​ ​a​ ​touching​ ​film​ ​from​ ​the​ ​transplant​ ​charity​ ​Reborn​ ​to​ ​be​ ​Alive​ ​-​ ​titled​ ​:​ ​Looking​ ​for​ ​a​ ​Heartbeat -​ ​Christophe​ ​goes​ ​on​ ​a​ ​deliberate​ ​quest​ ​for​ ​spectacular​ ​actions​ ​that​ ​would​ ​skyrocket​ ​the heartrate​ ​of​ ​any​ ​normal​ ​person.​ ​Cycling,​ ​drifting​ ​in​ ​a​ ​fast​ ​car,​ ​flying,​ ​…​ ​but​ ​it​ ​doesn’t​ ​affect​ ​him. The​ ​only​ ​thing​ ​that​ ​can​ ​give​ ​him​ ​back​ ​the​ ​sensation​ ​of​ ​a​ ​beating​ ​heart​ ​is​ ​an​ ​organ​ ​donation. A​ ​film​ ​that​ ​leaves​ ​leaves​ ​you​ ​with​ ​a​ ​sense​ ​of​ ​purpose.​ ​A​ ​story​ ​which​ ​commutes​ ​between​ ​the harsh​ ​reality​ ​of​ ​a​ ​man​ ​without​ ​a​ ​heart​ ​and​ ​the​ ​ray​ ​of​ ​of​ ​hope​ ​he​ ​still​ ​cherishes.

Shortly​ ​before​ ​releasing​ ​this​ ​film​ ​Christophe​ ​passed​ ​away.​ ​However,​ ​it​ ​was​ ​his​ ​wish​ ​to​ ​make​ ​this project​ ​happen,​ ​no​ ​matter​ ​what.​ ​Because​ ​there​ ​are​ ​thousands​ ​of​ ​people​ ​who​ ​still​ ​have​ ​a​ ​chance to​ ​survive.​ ​Like​ ​this​ ​we​ ​are​ ​reminded​ ​again​ ​of​ ​the​ ​crucial​ ​importance​ ​of​ ​organ​ ​donation.​ ​What are​ ​you​ ​waiting​ ​for?

About​ ​Reborn​ ​to​ ​be​ ​Alive​​​: Reborn​ ​to​ ​be​ ​Alive​ ​is​ ​a​ ​nonprofit​ ​organisation​ ​that​ ​stands​ ​for​ ​the​ ​promotion​ ​of​ ​organ​ ​donation and​ ​transplantation.​ ​Its​ ​campaigns​ ​are​ ​meant​ ​to​ ​spark​ ​discussion​ ​about​ ​the​ ​topic​ ​and​ ​bring​ ​it closer​ ​to​ ​the​ ​public.​ ​The​ ​ultimate​ ​goal​ ​of​ ​the​ ​organization​ ​is​ ​to​ ​encourage​ ​people​ ​to​ ​register​ ​as an​ ​organ​ ​donor.

About​ ​the​ ​Makers​​: The​ ​film​ ​was​ ​created​ ​by​ ​the​ ​Belgian​ ​advertising​ ​agency​ ​Duval​ ​Guillaume​ ​and​ ​production​ ​house Roses​ ​Are​ ​Blue.​ ​Gijs​ ​Polspoel​ ​took​ ​place​ ​on​ ​the​ ​director's​ ​seat​ ​and​ ​made​ ​an impressive​ ​cinematographic​ ​showpiece​ ​that​ ​sticks​ ​on​ ​your​ ​mind.

#lookingforaheartbeat


CREDITS​​:

Client:​ ​Reborn​ ​to​ ​be​ ​Alive 
Agency​:​ ​Duval​ ​Guillaume 
Creative​ ​Direction​​:​ ​Dries​ ​De​ ​Wilde,​ ​Koenraad​ ​Lefever 
Creation​ :​ ​Arnaud​ ​Bailly,​ ​Karel​ ​De​ ​Mulder 

Account​ ​Manager​:​ ​Caroline​ ​Ropsy 
Agency​ ​Producer​​:​ ​Marc​ ​Van​ ​Buggenhout,​ ​Daan​ ​Feytongs 

Production​:​ ​Roses​ ​Are​ ​Blue 
Director:​ ​Gijs​ ​Polspoel 

Director​ ​of​ ​Photography:​ ​Maximiliaan​ ​Dierickx 
Camera​ ​assistant:​ ​Quinten​ ​Prinsen  Music:​ ​Reinhard​ ​Vanbergen 
Sound:​ ​Medhi​ ​Charni​ ​&​ ​Maarten​ ​Moesen 
Sound​ ​Effects:​ ​Prodigious  
Editor:​ ​Vincent​ ​Witvrouwen 

Producer:​ ​Els​ ​Casier 

Executive​ ​Producer:​ ​Robbe​ ​Demuynck






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