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Home / Blinkink’s Elliot Dear and McCann London Serves Up New Campaign for Wimbledon

Blinkink’s Elliot Dear and McCann London Serves Up New Campaign for Wimbledon



Blinkink director Elliot Dear has teamed up with the All England Club (AELTC) and McCann London to serve up the new campaign for The Championships, Wimbledon 2019.

Under the umbrella of #JoinTheStory, the new campaign reflects that Wimbledon has shared the front pages with headline news events around the globe ever since its first staging in 1877, playing its part in the stories of our time for over 100 years.

Elliot captures the heritage, history and excitement of The Championships in this launch film, The Story Continues, which sees historical achievements unfolding in parallel with epic Wimbledon moments. The film was created through a highly innovative mixed-media process, seamlessly blending live action, stop-motion, CGI, and stock footage.

Since before Fred Perry graced the court in the 1930s, the Championship has shared the front pages with headline news events around the globe. In this sense Wimbledon has shared a stage with world events for over a hundred years.

CREDIT LIST:

Agency: McCann Craft
Creative Directors: Alexei Berwitz, Rob Webster
Executive Producer: Jonathan Davis
Creatives: Matt Searl, Olly Wood
Agency Producer: Anna Cartwright

Production Company: Blinkink
Director: Elliot Dear
Producer: Georgina Fillmore
Executive Producer: Bart Yates
Production Coordinator: Maryam Anibaba
DoP: Max Halstead
Art Director: Sean Hogan
Wardrobe: Zelda Sellars

Post Production
Comp lead: Sean Martin
Compositors: Emre Samioğlu, John Wilkinson, Dan Ruiz
3D Lead: Quentin Vien
3D team: Sandrine Gimenez, Lisa George-Gilroy, Sophie Blayrat, Klaas-Harm de Boer, Florent Rousseau, Mark Ardisson
Matte Painter: Metin Gungor
Editor: Christina Conradi
Titles and Motion Graphics: Roland Lukacsi

Stock source and image rights - The Directors Studio

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PJA Brings ‘Uncornered’ Stories to Life in Photographic Exhibit for College Bound Dorchester


Two years ago, PJA Advertising + Marketing (PJA) launched a bold, innovative, pro-bono campaign based on a new word “Uncornered.” PJA felt that a single word could change the way people think about the potential of gang members to be positive change agents who can end systemic, generational, urban poverty, according to PJA’s Chief Executive Officer, Phil Johnson.

Johnson states, “We started PJA Advertising to specialize in healthcare and technology and I sometimes asked what do new technologies, life science innovations, and gang members have in common? They are not easy to sell to the public."

However, the name "Uncornered" has drawn national attention to College Bound Dorchester’s first- in-the-nation 'corner-to-college' solution that pays gang members $400 per week to go to college, get a degree, stay in the community, earn a living wage, and become positive (rather than negative) role models in Boston’s most violent streets.

PJA brought this branding to life with the Uncornered Photo Documentary Exhibit, which was on display on Boston Common this past summer and is expected to move to Boston’s City Hall and the University of Massachusetts / Boston later this year.

It paired striking photos of famous and unknown people by Boston photographer John Huet with stories about a time when participants found themselves cornered by racism, a traumatic event, or low expectations and what happened to get them to turn things around and become ‘uncornered’.

Uncornered Students Share Their Stories


Brittany Baldwin, Boston Uncornered Student 
After months of neglecting my health and abusing drugs and alcohol I caught pneumonia and fell into a coma. Within six months of coming out, I lost two of the most important people in my life, my boyfriend and my mother. Losing them was my Uncornered moment. When you lose everything you love, you have to find something to fight for. So I fight for my children who keep me grounded.

Alex Diaz, Boston Uncornered Student
I didn’t care if I lived or died. I went to prison and missed the birth of my first-born daughter. When I got, out, I promised to never miss another day of her life. My daughter saved me from myself, my daughter UNCORNERED me.

Quaknesha Garvin Johnson, Boston Uncornered Student 
I grew up seeing my family members and friends being incarcerated and not understanding why. By my second arrest I was facing 20 years and had almost given up, until I heard the quote “Be the change you wish to see in the world.” That began my UNCORNERED journey.

Mark Culliton, Founder and CEO, College Bound Dorchester
I was living in San Francisco, lost and had forgotten who I was. My father got very sick and I came back to be with him. In those last months together he reminded me of who I was and all that was possible. His path to dying UNCORNERED me.


ABOUT COLLEGE BOUND DORCHESTER
Founded in 2009, College Bound Dorchester is a Boston nonprofit using education to end systemic generational urban poverty and violence through its Uncornered solution to quip young people with the attitude, skills and experience to graduate from college, focusing on engaging gang-involved youth to become positive leaders in their community.

ABOUT PJA
PJA is a $75 million advertising and marketing agency with offices in Cambridge, Mass. and San Francisco, Calif. PJA serves a global roster of technology, life science and healthcare clients that includes: GE Healthcare, PAREXEL, Patheon, Molecular Health, Xylem, and Aprecia. For more information, visit agencypja.com.


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