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BMW ConnectDrive Ad Campaign, Speechless, First Date & Rock Star Kid



BMW ConnectedDrive...why why why?
The innovative BMW ConnectedDrive Services & Apps are your useful companions in everyday life and beyond. How you use them is up to you.

Three new ads from BMW promoting it's new ConnectedDrive feature. Above "Speechless" and the annoying why kid, below ConnectedDrive turns your sleepy daughter into a rock star and finally, a father keeps tabs on his daughter returning home from a date.



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BMW Leftover Art A Sustainable Design Project that Gives New Life to a Driver’s Left Shoe




BMW started offering free automatic transmission on every new BMW. We wanted to raise awareness with the urban, trendier demographic that tends to prefer the less expensive manual transmission option.

Leftover Art was born, a sustainable design project that gives new life to a driver’s left shoe. Partnering up with two upcoming Dutch designer duo Annebel & Esther, we created a one-of-a-kind Collection based on residual left shoes. That will inspire all automatic drivers.

CREATIVE CREDITS:
Advertised brand: BMW Netherlands
Advert title: Leftover Art
Media: Content, Film
Advertising Agency: Fel, Amsterdam, The Netherlands
Agency website: http://fel.nl
Creative Director: Ferry Bol
Art Director: Babo Schokker
Copywriter: Tim Timmermans
Account director: Alwin Houthoff
Artists: Annebel de Kok & Esther van Brakel
Production company: Linh Kruger
Published: July, 2017

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