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Home / Reclame / Budweiser Promotes “Historically Inspired” Budweiser 1933 Repeal Brew with Car-Sharing Giant Lyft

Budweiser Promotes “Historically Inspired” Budweiser 1933 Repeal Brew with Car-Sharing Giant Lyft


Anheuser-Busch InBev today announced the launch of a new brew for Budweiser called the 1933 Repeal Reserve Amber Lager. The limited time release is meant to “celebrate the repeal of Prohibition” according to their press release.

According to Anheuser-Busch, “the recipe behind Repeal Reserve dates back to the pre-Prohibition era when Adolphus Busch created and brewed a special Amber Lager for his friends and local community to enjoy. Due to the onset of Prohibition in 1920, the beer didn’t have a chance to be distributed widely outside the St. Louis area… until now.”



New Marketing Push with Lyft
If you’re in NYC, you’re in luck. As part of the launch, the brand is bringing the Prohibition era to life by unveiling a fleet of antique cars in partnership with Lyft, Budweiser's preferred safe rides partner. On Wednesday, October 25, New Yorkers (21+) will have a chance to score the Bud Vintage Mode for a ride in an authentic, vintage car to experience the 1930's first-hand, between the hours of 3-7 pm ET by visiting www.lyft.com/BudVintageMode. During the specialized ride, passengers will cruise through the famous streets of New York, passing landmarks and neighborhoods that were integral to Prohibition, while learning about the newly released beer.

"When Budweiser told us they wanted to offer a fleet of vintage cars to launch Repeal Reserve, we knew Lyft was the perfect option to celebrate the new recipe in a stylish and unexpected way," said Melissa Waters, vice president of marketing, Lyft. "We encourage everyone to make the right choice to drink responsibly and keep our roads safe, and that's why we continue to team up with Budweiser, a brand that shares the same commitment."

From New York and beyond, fans can experience a taste of history with Budweiser as part of Repeal Reserve's full marketing campaign inclusive of new TV commercials, digital content and Clydesdales appearances. Budweiser is also partnering with Drizly to deliver a taste of history to beer drinkers across the country with a special code for $5.00 off their first purchase of 1933 Repeal Reserve, using the code Prohibition.

To score a ride in the Bud Vintage Mode with Lyft visit www.lyft.com/BudVintageMode.




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Proverb and Berkeley Investments Get Graphic


Proverb, a multidisciplinary branding agency in Boston, has completed branding and marketing assignments for The Graphic, a unique luxury living space located in Charlestown, Massachusetts and began leasing in May, according to Proverb’s Managing Director, Daren Bascome. Working with Berkeley Investment’s Development Project Manager, Paul Goodwin, Proverb was tasked with the branding and creative development for The Graphic including the brand strategy, name development, logo development, and marketing that included the property website, thegraphiclofts.com, signage and print collateral and the tagline for the property, “Be Bold. Be Graphic.”



Proverb’s Managing Partner, Director of Client Services Christine Needham commented, “Built on the site of a beloved graphic arts workshop in Charlestown, Massachusetts, The Graphic embraces a tradition of creative production, technical know-how and fearless tenacity in order to cultivate a connected, convenient, experience-based lifestyle in the heart of the Boston area. With two distinct buildings built behind a singular vision, The Graphic has something for everyone.”



The project, named The Graphic in honor of the site’s former use, sits directly across from the newly reconfigured Sullivan Square T station on the Orange Line and directly across from The Schrafft’s City Center and adjacent to Hood Park. The Graphic offers an abundance of outdoor space that is typically not seen or offered in urban projects including three courtyards and a common roof deck. The two buildings that form The Graphic successfully bridge history and contemporary design, while offering residents modern conveniences and the accessibility to make life all around easy.

ABOUT THE GRAPHIC
With a modern design that celebrates Sullivan Square’s industrial heritage, Berkeley Investment's latest transit-oriented project, The Graphic, will bring to Charlestown a total of 171 apartments (spanning two buildings), approximately 5,000 square feet of retail/restaurant space. The redevelopment includes the adaptive reuse of the Graphic Arts Finishers Building featuring loft-style apartments, and will offer residents a lounge, club room, game room, and bike storage facilities, as well as onsite management offices.

ABOUT PROVERB
Proverb is an agency focused on building powerful brands and creating a more thoughtful world around us. We partner with innovative real estate developers, cities, hotels, museums, architects, hospitals and other organizations that seek to transform the built environment. Our work connects with smart, sophisticated audiences, stands out from competitors and creates lasting value for our clients. For more information go to: www.proverbagency.com

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