Budweiser Promotes “Historically Inspired” Budweiser 1933 Repeal Brew with Car-Sharing Giant Lyft
Anheuser-Busch InBev today announced the launch of a new brew for Budweiser called the 1933 Repeal Reserve Amber Lager. The limited time release is meant to “celebrate the repeal of Prohibition” according to their press release.
According to Anheuser-Busch, “the recipe behind Repeal Reserve dates back to the pre-Prohibition era when Adolphus Busch created and brewed a special Amber Lager for his friends and local community to enjoy. Due to the onset of Prohibition in 1920, the beer didn’t have a chance to be distributed widely outside the St. Louis area… until now.”
New Marketing Push with Lyft
If you’re in NYC, you’re in luck. As part of the launch, the brand is bringing the Prohibition era to life by unveiling a fleet of antique cars in partnership with Lyft, Budweiser's preferred safe rides partner. On Wednesday, October 25, New Yorkers (21+) will have a chance to score the Bud Vintage Mode for a ride in an authentic, vintage car to experience the 1930's first-hand, between the hours of 3-7 pm ET by visiting www.lyft.com/BudVintageMode. During the specialized ride, passengers will cruise through the famous streets of New York, passing landmarks and neighborhoods that were integral to Prohibition, while learning about the newly released beer.
"When Budweiser told us they wanted to offer a fleet of vintage cars to launch Repeal Reserve, we knew Lyft was the perfect option to celebrate the new recipe in a stylish and unexpected way," said Melissa Waters, vice president of marketing, Lyft. "We encourage everyone to make the right choice to drink responsibly and keep our roads safe, and that's why we continue to team up with Budweiser, a brand that shares the same commitment."
From New York and beyond, fans can experience a taste of history with Budweiser as part of Repeal Reserve's full marketing campaign inclusive of new TV commercials, digital content and Clydesdales appearances. Budweiser is also partnering with Drizly to deliver a taste of history to beer drinkers across the country with a special code for $5.00 off their first purchase of 1933 Repeal Reserve, using the code Prohibition.
To score a ride in the Bud Vintage Mode with Lyft visit www.lyft.com/BudVintageMode.