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Home / Reclame / Budweiser Promotes “Historically Inspired” Budweiser 1933 Repeal Brew with Car-Sharing Giant Lyft

Budweiser Promotes “Historically Inspired” Budweiser 1933 Repeal Brew with Car-Sharing Giant Lyft


Anheuser-Busch InBev today announced the launch of a new brew for Budweiser called the 1933 Repeal Reserve Amber Lager. The limited time release is meant to “celebrate the repeal of Prohibition” according to their press release.

According to Anheuser-Busch, “the recipe behind Repeal Reserve dates back to the pre-Prohibition era when Adolphus Busch created and brewed a special Amber Lager for his friends and local community to enjoy. Due to the onset of Prohibition in 1920, the beer didn’t have a chance to be distributed widely outside the St. Louis area… until now.”



New Marketing Push with Lyft
If you’re in NYC, you’re in luck. As part of the launch, the brand is bringing the Prohibition era to life by unveiling a fleet of antique cars in partnership with Lyft, Budweiser's preferred safe rides partner. On Wednesday, October 25, New Yorkers (21+) will have a chance to score the Bud Vintage Mode for a ride in an authentic, vintage car to experience the 1930's first-hand, between the hours of 3-7 pm ET by visiting www.lyft.com/BudVintageMode. During the specialized ride, passengers will cruise through the famous streets of New York, passing landmarks and neighborhoods that were integral to Prohibition, while learning about the newly released beer.

"When Budweiser told us they wanted to offer a fleet of vintage cars to launch Repeal Reserve, we knew Lyft was the perfect option to celebrate the new recipe in a stylish and unexpected way," said Melissa Waters, vice president of marketing, Lyft. "We encourage everyone to make the right choice to drink responsibly and keep our roads safe, and that's why we continue to team up with Budweiser, a brand that shares the same commitment."

From New York and beyond, fans can experience a taste of history with Budweiser as part of Repeal Reserve's full marketing campaign inclusive of new TV commercials, digital content and Clydesdales appearances. Budweiser is also partnering with Drizly to deliver a taste of history to beer drinkers across the country with a special code for $5.00 off their first purchase of 1933 Repeal Reserve, using the code Prohibition.

To score a ride in the Bud Vintage Mode with Lyft visit www.lyft.com/BudVintageMode.




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Fuseideas, who has worked with the Bruins since 2007, has created a variety of frozen and eye-catching work that will appear as an in-arena promotion with video displayed on Garden HDX, New England Sports Network, in-arena signage and retail display prior to the January 1st game between the Bruins and the Blackhawks at Notre Dame Stadium.

The 2019 Bridgestone NHL Winter Classic Jersey is available on the BostonProShop.com site and in the ProShop on Level 2 at TD Garden.

About Fuseideas

Fuseideas is an award-winning, integrated, full-service advertising agency that helps clients navigate the chaos that exists in the media landscape today. Fuseideas clients can achieve their brand and marketing objectives across all relevant channels. These include brand strategy, creative, digital strategy and web engineering, all forms of media planning and buying, public relations and social media, experiential marketing and analytics. Fuseideas is headquartered in Boston with additional offices in Portland, Maine, San Francisco and Prague. For more information, visit Fuseideas online at www.fuseideas.com

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