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Calvin Klein – “Downtown” Featuring Rooney Mara and Yeah Yeah Yeahs

The beautiful Rooney Mara and the music of the Yeah Yeah Yeahs song "Runaway" make up this great black and white commercial for Calvin Klein's new fragrance "Downtown".

The ad was directed by the one and only David Fincher who works his brilliance setting Mara as a young Hollywood star with a human element in the ad.

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Finish Line & INNOCEAN Launch Humorous Shoes So Fresh Ad Campaign

Finish Line is launching a new round of work for their ongoing Shoes So Fresh campaign. The first few spots launched on 6/30 and the remainder of the campaign will continue to rollout over the summer. The work features musician, KYLE; fashion blogger and influencer, Aleali May; and YouTube unboxing star, Jacques Slade.

Partnering with INNOCEAN USA, Finish Line first launched the Shoes So Fresh campaign last summer and followed with refreshed content during last year’s holiday season. The work is launching as targeted pre-roll on YouTube as well as Finish Line’s owned media channels. Supporting the spots, are a series of innovative :06 sec bumper ads as well as illustrations and animations created by famous artists from around the world that highlight the “fresh” nature of the campaign.

Mike Grimes, SVP of Marketing at Finish Line says, “We continue to focus on bringing the latest and greatest sneakers to market while creating a memorable shopping experience. The brand work we’ve developed is a reflection of this mission and continues to position Finish Line as a destination for the hottest sneakers.”

INNOCEAN Creative Director Carissa Levine outlined that, “our goal with this campaign is to not only to get foot traffic to their stores, but to remind people that Finish Line’s associates are tapped into sneaker culture with the freshest sneakers from the best brands in the world.” Creative Director, Jose Eslinger added, “We used that insight to evolve the creative into fun stories that will hopefully resonate with the Finish Line audience.”

Agency: Innocean USA
SVP, Marketing: Michael Grimes
Senior Director of Marketing: Scott Hamlin
Senior Creative Director: Jeremie Dunning
Senior Director – Content, Social and Consumer Trends: Paul Diehl
Integrated Marketing Manager: Lori Riordan
Marketing Specialist: Lacey Duncan
Content Manager: Brandon Edler
Brand Manager, Women’s: Marissa Lucero
Brand Manager, Men’s: Max Mandel

Chief Creative Officer: Eric Springer
Creative Director (CW): Carissa Levine
Creative Director (AD): Jose Eslinger
Creative Teams: Josh Lee, Guilherme Grossi & Gabriel Gama, Tricia Ting & Alvaro Soto
EP, Content Production: Nicolette Spencer
Content Producer: Kira Linton
VP, Managing Director, Brand: Bridgett Judd
Brand Director: Parker Collins
Brand Manager: Alex Romero, Christy Butler
Director of Business Affairs: Ann Davis
Sr. Business Affairs Manager: Krista Horn
Broadcast Traffic: Christy Powers
Project Coordinator: Mason Yang

Production Company: Hungry Man
Director: Amir Farhang
DP: Christophe Lazenberg
Executive Producer: Kevin Byrne, Mino Jarjoura, Dan Duffy, Caleb Dewart, Jacki Sextro
Producer: James Kadonoff
Company: Cut+Run LA
Editor: Jay Nelson
Executive Producer: Amburr Farls
Producer: Jared Thomas
Assistant Editor: James Bird

Song Titles: Chitlins & Phantom
Licensor: Beacon Street Studios
Composers Andrew Feltenstein and John Nau


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