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Home / Cardi B ‘Nails’ It in Latest Ad Campaign For Reebok

Cardi B ‘Nails’ It in Latest Ad Campaign For Reebok

Cardi B stars in "Nails," an enthralling moment of acrylic prowess for Reebok as part of the campaign "Sport The Unexpected." Agency Venables Bell & Partners teamed with Cut+Run's editor Ben Campbell and Biscuit director Andrea Nilsson to create this eye-popping celebration of the stylin' collaboration between the performer and brand. Click here to view the spot.

The artist has been nothing short of a trailblazer since her debut album Invasion of Privacy released in 2017. Her musical accolades include the woman with the most simultaneous Hot 100 entries, while her resume and influence goes well beyond the music. In other words, she nails it.

Client: Reebok
Title: “Sport the Unexpected”

Agency: Venables Bell & Partners
Chairman: Paul Venables
Executive Creative Director: Will McGinness
Creative Director: Byron Del Rosario
Art Director: Victor Roa
Copywriter: Sam Bauer
Director Of Integrated Production: Hilary Coate
Produer: Melanie Fedunok
Production Assistant: Mandy Tripp
Account Director: Kristin Obi
Account Supervisor: Jessica Zou
Account Manager: Patrice Boswell
Business Affairs Manager: Sametta Gbilia

Production Company: Biscuit Filmworks
Director: Andreas Nilsson
Director of Photography: Alexis Zabe
Partner/Managing Director : Shawn Lacy
Executive Producer: Holly Vega
Line Producer: Grace Bodie
Head of Production: Mercedes Allen-Sarria, Rachel Glaub
Production Designer: Alexis Ross

Editorial Company: Cut+Run
Editor: Ben Campbell
Assistant: Ramon DeSouza
Producer: Jess Manning
Executive Producer: Deanne Mehling
VFX: The Mill
Creative Director: Phil Crowe, John Leonti, Wes
Executive Producer: Anastasia Von Rahl
Producer: Katie Buckley, James Beck, Melanie Roy
Production Coord: Sean Tomek
2D Lead: Martin Karlsson
3D Lead: Jason Mortimer, Jorge Montiel
Colorist: Greg Reese
Color Producer: Liza Kerlin

Sound Design/Mix/Music: Barking Owl
Track: Original ‘Nails Did’
Composer: Jacob Plasse
Mixers: Mike Franklin, AJ Murillo

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National Golf Foundation Aims to Bring a Wider Audience to the Game in Latest Campaign by TDA Boulder

In its first-ever advertising, breaking this summer, The National Golf Foundation, aims to bring new golfers to the game. The campaign, titled “Welcome2Golf,” includes two TV :30s, three print full pages, and new microsite welcome2golf.com . It is advertising agency TDA_Boulder’s first work for the new client.

The campaign is not about the golf you think you know. Instead, it mocks the game’s stereotypes (argyle sweaters, “better-playing” men) and highlights some of its less known guilty pleasures (think intoxicants). And the target audience is not who you might think of as likely golfers. Individual ads are addressed to day drinkers, rec-league athletes, stoners, and women.

TV media includes Comcast, Hulu and Digilant, targeted via Mosaic, 3rd party data and geofencing (Propellant Media). Print includes regional lifestyle monthlies and alternative magazines. Client research shows 47 million non-golfers in the U.S. who have at least some interest in playing.

The National Golf Foundation, Jupiter, Fla., founded 1936, is the only trade organization that works with every sector within the golf industry to foster the game and the business of golf.

TDA_Boulder, in Boulder, Colo., is an independent advertising agency with other clients including FirstBank, Daiya Foods, Post Brewing, Copper Mountain, Justin’s Nut Butter, Ascent Protein, and Patagonia.

Welcome2Golf - Beer

Welcome2Golf - Argyle

ECD/CW: Jonathan Schoenberg
CD/AD: Alex Rice
CD/CW: Jeremy Seibold
AD: Ande Eich
CW: Zola Owsley
Designer: Zach Minard
Account Director: Abby Schroder
Account Executive: Layne Lafrati

Production Co./Post: Wild Manor, Boulder, Colo.
Dir./DP: Sean Waldron
Exec Producer: Lennon Barnica
Producer: Kate Swenson
Editor: Matt Mooney
Colorist: Jonnie Sirotek

Sound: Coupe Studios, Boulder, Colo.

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