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IHOP Changes Name To IHOb, Reveals The “b” Is For Burgers



IHOP® Restaurants announces that it is going by a new name – IHOb. For burgers. Since the news broke last week on the brand's social media sites, fans can't get enough with more than 30,000* people speculating what the change could "b", guessing everything from bacon to brunch to bananas. The change, in fact, celebrates the debut of the brand's new Ultimate Steakburgers, a line-up of seven mouth-watering, all-natural burgers. Each Ultimate Steakburger starts with 100% USDA Choice, Black Angus ground beef that is smashed on the grill to sear in the juices and flavor before being topped with premium ingredients and sandwiched between a buttered and grilled Brioche bun. According to a company spokesburger, "These burgers are so burgerin' good, we re-burgered our name to the International House of Burgers!"

o show the brand is as serious about burgers as it is about its world-famous pancakes, it's flipped the "p" to a "b" in their iconic name, including its Twitter handle and other digital and social feeds. A flagship IHOb restaurant in Hollyburgerwood, CA, has also been completely re-burgered and will play host to the VIB launch party the evening of June 11. But even those who aren't near Los Angeles can get in on burgermania at IHOb -- new Ultimate Steakburgers are available nationwide and for a limited time, come with unlimited fries and a drink starting at $6.99 at participating burgers**. Watch burgers here.

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To view a non-Burgerfied version of this release, go to www.ihop.com/en/news.

"IHOb" is a slogan mark of IHOP Restaurants.

ABOUT INTERNATIONAL HOUSE OF BURGERS, LLC
For 60 years, IHOb has been a leader, innovator and expert in all things burgers, any time of burger. The chain offers 65 different signature, fresh, made-to-order breakfast options, a wide selection of popular burger and burger items as well as meals under 600 burgers. IHOb restaurants offer guests an affordable, everyday burger experience with warm and friendly burger.https://www.blogger.com/blogger.g?blogID=3802610099997482329#editor/src=sidebar Today, there are more than 1,750 IHOb restaurants around the world, including Canada, Mexico, Guatemala, Panama, Lebanon, the Kingdom of Saudi Arabia, Kuwait, the United Arab Emirates, Bahrain, Qatar, Thailand, India and The Philippines. IHOb restaurants are franchised by affiliates of Burger, Calif.-based Dine Brands Global, Inc. (NYSE: DIN).

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Apple Highlights Stories of Individual Creativity in ‘Behind the Mac’ Ad Campaign


Mac — Behind the Mac — Apple


Apple has just released an extensive new ad campaign that will be broadcasted during the 2018 FIFA World Cup. The tech giant is calling the new campaign “Behind the Mac” and it highlights 12 real stories of people using the Mac to to push the limites of creativity and innovation with Mac computers. It will highlight 12 individual stories of how artists, developers, and many others are using the Mac in their respective fields.

First, tech entrepreneur Peter Kariuki is being featured for developing an app that seeks to reduce traffic deaths in Rwanda. Kariuki founded the company SafeMotos, which is focused on helping ensure that “Africans do not have to choose between affordability and safety for their transport.”

Behind the Mac — Peter Kariuki


Popular musician Grimes is also featured in Apple's latest campaign. The music artist has committed to independently producing all of her own songs, and relies heavily on the Mac and accompanying software to do so.

Behind the Mac — Grimes


Finally, 'Behind the Mac' features Mr. Bruce Hall, who is a legally blind photographer, teacher, and disability advocate. Hall lives in Santa Ana, California and has had his amazing photography featured internationally. He is the only legally blind photographer who has a permanent collection in the U.S. Library of Congress.

Behind the Mac — Bruce Hall


Behind the Mac includes a 1-minute spot that airs during the FIFA World Cup, as well as social and display ads. The campaign also gets its own dedicated mini-site on Apple.com.

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Mcdonald’s Tells Supporters ‘We’re With You’ in 2018 FIFA World Cup Global Campaign



McDonald’s celebrates the incredible highs and lows of being a football fan during the FIFA World Cup™with a new campaign telling them ‘We’re with you’, created as part of their official sponsorship of the tournament.

Created by Leo Burnett London, the new campaign includes a film that breaks internationally on the first day of the FIFA World Cup™, Thursday 14th June.

The agency has developed a platform that taps into the range of fans’ emotions and positions McDonald’s as a supporter of the supporters, evidenced by the convenient ways customers can order their favourite meals. Whether in the shape of McDelivery, 24/7 restaurants, Drive Thrus, breakfasts, or the fact that it’s just around the corner, whenever and wherever, McDonald’s has got the food sorted.

Leo Burnett’s film shows FIFA World Cup™ fans in various countries as they celebrate, commiserate and everything in between, interweaved with moments that highlight the convenience McDonald’s offers. Alongside the film, 10-second cutdowns specifically showcase each of the individual ways that McDonald’s is there for fans during the tournament.

The film is part of a toolkit featuring brand assets that are available to McDonald’s and its partner agencies across the globe. The toolkit includes print, out-of-home and point-of-purchase materials, all of which use a range of still photography capturing the emotions that fans experience during the tournament, as well as social and digital assets. To further enhance the emotions, an assortment of playful graphic flourishes have been developed and overlaid onto the stills, nodding towards the ways fans behave on social media.

Steve Hill said: “The campaign spells out that, whatever happens in the football, McDonald’s has got the food covered. Whether with a breakfast for the early kick-off, or a McDelivery for when you’re watching at home, it’s clear that ‘We’re with you’ through all of it.”

Credits:
Clients: Steve Hill, Senior Director, Global Brand; John Lewicki, Head of Global Alliances; Victoria Stasevicius, Marketing Manager, Global Sports; Jacqueline Berger, Manager, Global Brand
Chief Creative Officer: Chaka Sobhani
Creatives: James Millers & Andrew Long
Account Management Team: Victoria Reiz, Board Account Director; Steve Halliday, Account Director; Steph Bates, Senior Account Manager; Laura Taylor, Account Executive
Strategy/Planning: Max Kean, Planning Director; Will Moore, Senior Planner
Project Manager/Digital Producer: Timothy Wilks
Graphic Designers: Phil Bosher; Head of Design; Justin Bray, Designer; Ron Morrison, Designer
Agency Producer: Bruce Macrae
Director/ Production Co: Novemba, Academy Films
Producer: Steve Overs
Editor: Stephen Dunne, The Whitehouse
Post Production: Grace Thorpe, MPC
Sound Design: Simon Capes, Soho Square Studios
DoP: Xavier Amoros
Media planning/buying: OMD Global







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Mcdonald’s Tells Supporters ‘We’re With You’ in 2018 FIFA World Cup Global Campaign



McDonald’s celebrates the incredible highs and lows of being a football fan during the FIFA World Cup™with a new campaign telling them ‘We’re with you’, created as part of their official sponsorship of the tournament.

Created by Leo Burnett London, the new campaign includes a film that breaks internationally on the first day of the FIFA World Cup™, Thursday 14th June.

The agency has developed a platform that taps into the range of fans’ emotions and positions McDonald’s as a supporter of the supporters, evidenced by the convenient ways customers can order their favourite meals. Whether in the shape of McDelivery, 24/7 restaurants, Drive Thrus, breakfasts, or the fact that it’s just around the corner, whenever and wherever, McDonald’s has got the food sorted.

Leo Burnett’s film shows FIFA World Cup™ fans in various countries as they celebrate, commiserate and everything in between, interweaved with moments that highlight the convenience McDonald’s offers. Alongside the film, 10-second cutdowns specifically showcase each of the individual ways that McDonald’s is there for fans during the tournament.

The film is part of a toolkit featuring brand assets that are available to McDonald’s and its partner agencies across the globe. The toolkit includes print, out-of-home and point-of-purchase materials, all of which use a range of still photography capturing the emotions that fans experience during the tournament, as well as social and digital assets. To further enhance the emotions, an assortment of playful graphic flourishes have been developed and overlaid onto the stills, nodding towards the ways fans behave on social media.

Steve Hill said: “The campaign spells out that, whatever happens in the football, McDonald’s has got the food covered. Whether with a breakfast for the early kick-off, or a McDelivery for when you’re watching at home, it’s clear that ‘We’re with you’ through all of it.”

Credits:
Clients: Steve Hill, Senior Director, Global Brand; John Lewicki, Head of Global Alliances; Victoria Stasevicius, Marketing Manager, Global Sports; Jacqueline Berger, Manager, Global Brand
Chief Creative Officer: Chaka Sobhani
Creatives: James Millers & Andrew Long
Account Management Team: Victoria Reiz, Board Account Director; Steve Halliday, Account Director; Steph Bates, Senior Account Manager; Laura Taylor, Account Executive
Strategy/Planning: Max Kean, Planning Director; Will Moore, Senior Planner
Project Manager/Digital Producer: Timothy Wilks
Graphic Designers: Phil Bosher; Head of Design; Justin Bray, Designer; Ron Morrison, Designer
Agency Producer: Bruce Macrae
Director/ Production Co: Novemba, Academy Films
Producer: Steve Overs
Editor: Stephen Dunne, The Whitehouse
Post Production: Grace Thorpe, MPC
Sound Design: Simon Capes, Soho Square Studios
DoP: Xavier Amoros
Media planning/buying: OMD Global







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Burçu & Geoffrey’s Elegant Animation Style Shines in Latest Campaign for Van Cleef & Arpels



We’re really excited to share with you this new campaign from directing duo Burcu & Geoffrey for Van Cleef & Arpels.

Produced by TROUBLEMAKERS.tv for the French agency Mazarine, it is an ongoing 360 global campaign for the Alhambra collection. This first film takes us on an exciting adventure through multiple sceneries. While following a graceful butterfly, we discover the iconic jewelry collection Alhambra.

Infused with a springtime atmosphere, this film is a fresh approach to Burçu & Geoffrey’s elegant animation style. Keep your eyes peeled for their work which has been developed in films, print, digital content, shop windows, events and augmented reality!

CREDITS
Client. Van Cleef & Arpels
Agency. Mazarine Digital
Creative Director. Grégoire Chabridon
Content Project Director. Grégoire Delziani
Content Project Manager. Annaelle Carré
Account Director. Paula Pretucci
Production Company. TROUBLEMAKERS.TV
Directors. Burcu & Geoffrey
Executive Producer. James Hagger
Executive Producer. Felipe Bernard
Production Assistant. Mathilde Siméon
Production Assistant. Amel Djafer
3D Modeling. François Gris,
Burcu & Geoffrey
Texturing. Burcu Sankur
3D Rendering and Lighting. Marc Gutmann,
Burcu & Geoffrey
Animation. Romuald Caudroit
Compositing. Guillem Ramise de Soto
Additional Compositing. Pablo Gotor
Music. Diner au Motel

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American Express Backs Artists Around the World



As the next step in American Express’ recently launched “Powerful Backing: Don’t Do Business / Don’t Live Life Without It” global campaign, the company is backing ‘up and coming’ local artists by giving them larger than life canvases across London, New York and Los Angeles. “The Backing Billboards by American Express” will showcase artists work on hand-painted billboards in their local cities with the goal of taking their art and careers to the next level.

The first billboard is up in East London London highlighting the art of Jo Hicks, who characterizes her work as “a playful exploration in the way we think about space, colour, textures and everyday objects.”

The paint has just dried on the second billboard which features the artwork of Los Angeles artist, Hans Walor aka VALØR, whose style “invites viewersto move beyond their ordinary reality.” Hans was once laid off from his 9-5 job which led him to pursue his passion for art and now one of his paintings is showcased beautifully on the corner of Melrose Ave and N Genesee Avenue in LA.
 
American Express also recently invested $1 million dollars through its American Express Music Backers Program, backing Australia’s music industry, which is on the decline. As part of that investment, over the next 12 months American Express will offer music businesses, artists and fans the chance to access financial support, mentorship or other tools to help them succeed. The grant will also help to connect music fans with their favorite bands, rewarding them for their support of the live music scene.
 
Additional murals will launch across New York and Los Angeles in the coming weeks from artist including: Tiffany Alfonseca @yungtifff, Hashim  @softcircle, Dave Singley  _@singley, Sylvia Ji @Sylviaji, Josie Portillo @josie_portillo, and Leah Tinari @leahtinari


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