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AT&T Pushes Wireless Entertainment Technology in ‘Your Thing’ Ad Campaign

AT&T has introduced it's latest ad campaign focused on the “your thing” slogan and seeking to tie together the company’s various telecommuting and entertainment technology.

As the company notes, “AT&T gives you more for your thing... More entertainment, Internet and unlimited plans. More for your thing. Yeah, that’s our thing.”

Importantly, as noted by Marketing Daily, the campaign essentially replaces a number of AT&T’s recent campaigns and slogans, including its recent DirecTV ads, its ads with Mark Wahlberg, and its “mobilizing your world” campaign.

“This is the first time we’ll have work [for] AT&T and DirecTV that will share connective tissue in ways that we’ve never done before,” Marc Burns, AT&T’s VP of advertising and social media, told Marketing Daily. He said the campaign combines all of AT&T’s offerings, including wireless, satellite TV and internet services. “Strategically, we’ve figured out this is the right way for us to operate.”

“It’s a pivot where we’re putting consumers first in what we do,” added Burns. “What we do is somewhat intangible, and this is us showing how we enable the things you love.”

AT&T is likely push the campaign throughout the Winter Olympics, which runs through Feb. 25.

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LOTTO 6/49 and FCB Launch a Whole New Feeling

FCB Canada launches new “Get That 6/49 Feeling” platform for LOTTO 6/49, the first major brand work since new partnership.

FCB Canada was awarded the OLG LOTTO 6/49 brand business in September 2017 and wasted no time developing a new creative platform to be shared by LOTTO 6/49 brands across almost all of Canada.

The platform invites everyone to “Get that 6/49 feeling”, with a campaign that puts the focus on Canadians from all walks of life experiencing joy in their own unique way. More than winning, the new campaign highlights the joy of playing and all the varied emotions that come with buying a ticket. There’s the anticipation of the draw, the hope a ticket gives you from the moment you slip it in your wallet, the love in sharing your winnings and the fun of playing with friends, co-workers and family.

“The brand has traditionally focussed on the feeling of the winning moment or after the win, but the truth is, playing LOTTO 6/49 delivers emotionally at every stage of the purchase cycle, win or not. We wanted to connect people to the brand at each of these moments,” says Jodie Bates, Director of Integrated Marketing Communications, Ontario Lottery and Gaming.

The campaign launches with a :30-second spot titled “Joy for All”, which pairs joyful moments in the lives of everyday Canadians with the same feelings they’ll find in playing and winning LOTTO 6/49. From weddings and holidays, to life’s big milestones, to game-winning celebrations, the spot shows that every Canadian, no matter who they are, what they believe, or where they’re from, can “Get that 6/49 feeling.”

View "Joy for All":

“There’s something about this brand that connects and equalizes us. In that moment that I’m holding a ticket in my hand, I’m no different than the millions of other people doing the same thing. Regardless of who I am, or where I live, we’re connected by imagining the possibilities ahead. This platform is about expanding the lens through which we experience the brand,” says Nancy Crimi-Lamanna, Chief Creative Officer of FCB Toronto.

The campaign also features a :15-second web version of “Joy for All,” as well as radio, print, and digital banners that are running across markets such as Ontario, Atlantic Canada, Western Canada and British Columbia.

Additional campaign elements will be unveiled throughout the year.

About FCB Global & FCB Canada
FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on creating “Never Finished” campaign ideas for clients that reflect a deep understanding of the brand’s past, a respect for the present and an anticipation of the future potential. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). With operations in Toronto and Montreal that include FCB Health (healthcare marketing), Fuel Content (content creation), FCB/SIX (CRM) and Segal, (licensing); FCB Canada was named Digital Agency of the Year in 2016 and 2017 by Strategy and was the most awarded Canadian creative agency at Cannes Lions 2017 and FCB Canada now has 10 shortlist candidates on the Creative Report Card. FCB Canada is proud to serve some of the world’s most admired brands including Air Canada, BMO, Beiersdorf, Clorox, Mondelez International, Ontario Tourism Marketing Partnership Corporation and Ontario Lottery & Gaming. To learn more about FCB Canada visit fcbtoronto.com.

Client Credits
Atlantic Canada:
Marketing Manager, Jackpot and Regionals at Atlantic Lottery Corporation (ALC): Shannon French

Director, Integrated Marketing Communications at Ontario Lottery & Gaming Corporation (OLG): Jodie Bates
Manager, Integrated Marketing Communications at Ontario Lottery & Gaming Corporation (OLG): Salima Noormohamed

Western Canada (AB, SK, MB):
Vice President, Marketing Strategy & Advertising at Western Canada Lottery Corporation (WCLC): Ken Schulzke
Manager, Draw Based Games at Western Canada Lottery Corporation (WCLC): Anne King

British Columbia:
Senior Brand Manager at British Columbia Lottery Corporation (BCLC): Connie Hue

Creative Agency: FCB Canada
Chief Creative Officers: Nancy Crimi-Lamanna, Jeff Hilts
Creative Director: Noel Fenn
Associate Creative Director:
Art Director: Michael Morelli
Writer: Marty Hoefkes
VP, Group Account Director: Elaine McDougall
Group Account Director: Hanh Vo
Account Executive: Jennifer Sobral
Agency Producer: Sharon Nelson-Bailey
Print Producer: Bruce Ellis
Print: Billy Mavrakakis
Director of Project Management: Shandi Horovitch
Sr Project Manager: Dimple Tailor
Chief Strategy Officer: Shelley Brown
Strategist: Spencer MacEachern

Production Company: Holiday Films
Director: Luis Gerard
Executive Producer: Derek Sewell
Line Producer: Kelly King
Director of Photography: Vinit Borrison

Editing House: Saints Post Production
Editor: Mark Paiva

Transfer Facility: Alter Ego
Colourist: Eric Whipp

Online Facility: Fort York/Radar

Music House: Silent Joe
Music Track Director: Jody Colero
Engineer: John (Wheels) Hurlbut

Development Studio: Plus K studios
Developer: Kirby Szeto
Developer: Subash Gurung

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DPA Ads Test Diamonds Under Olympic Pressure

The Diamond Producers Association (DPA) has launched a new video ad campaign for the 2018 Winter Olympics in Pyeongchang, highlighting the connection between diamonds and athletes.

The series, called “The Making of a Gem,” features videos of a diamond-wearing snowboarder, an ice-skating pair and and a women’s hockey team in action. The series aims to demonstrate the similarities between their journeys, and the natural forces and elements that make both what they are.

“Like diamonds, the immense pressure and the deep inner forces competitors must endure in order to grow strong, find their edge and ultimately shine is an ideal narrative to explore during our most cherished and meaningful celebration of sport and human connection,” said Deborah Marquardt, chief marketing officer for the DPA.

The campaign, a partnership between the DPA’s Real is a Diamond and The NBCU Content Studio, features jewelry sourced from a range of brands, including Sydney Evan, Jade Trau, Ritani, Sethi Couture, Barbela, Hearts on Fire and Forevermark.

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Timber Unveils Dazzling, VFX-Driven Romance In Maroon 5’’s New Music Video “Wait”

Timber’s award-winning team unveil a spectacular VFX-driven romance in their latest music video collaboration for Maroon 5’s “Wait.” With Maroon 5’s front man Adam Levine at the center, the music video catapults viewers into a multi-dimensional and visually surrealistic journey through the ups and downs of a complex romance, proving further Timber’s ability to exquisitely accent an artist’s narrative.

Music Artist: Maroon 5
Title: “Wait”

Label: Interscope
Commissioner: Melinda Kelly
VP Creative: Michelle An

Management Company: CAM
Jordan Feldstein
Adam Harrison
Chris Maguire

Production Company: FREENJOY
Director: Dave Meyers
Assistant Director: Daniel Russell
EP/Producer: Nathan Sherrer
Head of Production: Ben Piety
Production Supervisor: Justin Oberm

Editor: Nick Gilberg

VFX/Postproduction Company: Timber
Creative Directors/Partners: Jonah Hall & Kevin Lau
Executive Producer: Sabrina Elizondo
Head of Production: Melody Alexander
Senior Producer: Emily Avoujageli
Lead Flame Artist: Chris Decristo
Flame Artists: Brian Shneider, Chris Homel & Miles Kinghorn
Flame Assist: Brandon Harden & Brack Hightchew
CG Artists: Jeff Willette, Kevin Gillen, Jon Lorenz, Izzy Holder, Eric Pender, Erik Zimmeran, Yates Holley & Ian Ross
Nuke Compositing: Michael Loney, Sven Dreesbach, Jason Forster, Mark Robben, Daniel Svaboe & Lior Weiss
Postproduction Company: Company 3
Lead Colorist: Dave Hussey

About Timber:
Timber was founded for the sole purpose of creating compelling content for clients. We put design first and strive to look at each project as a unique opportunity to make something memorable. From design and illustration to visual effects and finishing, our collective experience draws from a wide range of disciplines. Timber’s talented team honed their skills at some of the most respected design and postproduction companies in the industry, including Superfad, Digital Domain and Mirada. Our goal is to help our clients fully realize all their creative endeavors.

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Åkestam Holst Creates ‘The Backseat Driver Experience’ for Audi Sweden

From Åkestam Holst comes new project work for Audi Sweden called 'The Backseat Driver Experience,'an app for all women who want to silence all men who are behaving as backseat drivers. Hope you like the idea and that you would like to share it with your readers.

All research shows that women are better drivers than men. They cause less traffic accidents and less traffic offenses. Despite the fact, there’s an image that women are bad drivers and a majority are therefore forced to listen to men acting like backseat drivers. They are giving annoying and irritating comments on how to drive. To help out, Audi Sweden created The Backseat Driver Experience – a GPS that women could use to let all men have a taste of their own medicine. By activating the app, the GPS analysed the drivers’ actions and played all kind of annoying comments connected to them. Just like a typical male backseat driver.

Agency: Åkestam Holst
Client: Audi Sweden
Production company Digital: More Digital Studio
Production company Film: Folke Film (Director: Laerke Herthoni)
Production company Sound: Flickorna Larsson

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Vionic Creates Secret Ad Video in Latest Social Media Campaign with Fashion Blogger Julia Hengel

As pioneers in innovative footwear, Vionic celebrates women's empowerment with the launch of The Secret campaign this Thursday, February 15th. The campaign inspires women to take part in a movement, encouraging them to break free from the discomfort of painful shoes. The Secret debunks the idea that style has to hurt and believes fashion should empower women to live their best lives and never hold them back, thus the Vionic motto, Style. It doesn’t have to hurt.

"The Vionic brand and creative really spoke to me. I was so excited to work on a project that I could personally relate to. It’s about time for women to free themselves from the painful, outdated forms of fashion. We wanted to celebrate the fact that women deserve to look and feel good – and they’ll blow things up if necessary. I took all my visceral memories of painful heels and channeled them into the making of this video. It was a cathartic experience, to say the least. And, every time a woman watches the video and exclaims, “oh hell yeah!" – we're right there with them," says Cali Bondad.

Mad Dogs & Englishmen Co-ECD’s Jon Soto and Nick Cohen have shared in developing the ad, that “Any boyfriend or husband who has watched their loved one suffer wearing painful heels has immediate empathy. We wanted Vionic to give women a chance to unload all that pent up rage!”

Vionic President Connie X. Rishwain (former president of UGG) is available for interview to discuss the campaign as well as the evolution of the Vionic brand, her successes in diversifying businesses, strengthening retail relationships, and developing a strong brand leadership team.

The campaign partners Vionic with top fashion blogger Julia Engel of Gal Meets Glam who will host a kick-off “Secrets to Spring Style” event with Elle magazine at Lord & Taylor in New York City on February 27th from 6pm-8pm and open to the public. This will be the first of a six-city at Lord & Taylor, Dillard’s and the Vionic Pop-Up store with events following in San Francisco, Orlando, Scottsdale, Cincinnati, and Dallas. Julia will lead over 300 micro-influencers over the course of 4 months, who will style Vionic's fashionable and comfortable Spring/Summer 2018 footwear on social media, sharing insider tips and encouraging people to #DiscoverTheSecret.

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beIN Sports Gets Romantic to Promote UEFA Champions League Match on Valentine’s Day

On Valentine’s Day, love will be exclusively on beIN Sports.

beIN Sports is the exclusive broadcaster of The UEFA Champions League match between Real Madrid and Paris-Saint-Germain that took place on Wednesday, February 14th – Valentine’s Day.

The promotional film imagined and produced by DDB Paris stages the lead players of the match in the most romantic of trailers.

Please discover the film here:

A campaign signed by DDB Paris.


Advertiser’s Supervisor : Laurent de Camas, Fleur Ajavon, Elodie Griffon
Creative Team : Alexandre Lagoet & Stéphane Kaczorowski
Executive Creative Director : Alexander Kalchev
Account Supervisor : Xavier Mendiola, Bastien Revel, Adrien Lefevre, Victor Roger
Sound : Marine Cremer
Editor : Samuel Ben Simon
Post-production : Toby Ridgway, Laure Chevalier
Strategic Planner : Sébastien Genty, Claude-Henri Galbois

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