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Fight For the Future of Oceans is at the Heart of New Volvo Film for Sky Atlantic, Created by Grey London

Volvo - The Unseen Ocean from Grey London on Vimeo.

The fight against plastic pollution in our oceans is at the heart of a new film by Volvo Car UK and Grey London, for Sky Atlantic.

‘The Unseen Ocean’ focuses on Tom Franklin, a primary school teacher who also runs City Kids Surfing, a programme that teaches children to swim and surf, and educates them about the environment.

With Tom’s mission to help children from the UK’s cities become future guardians of the world’s oceans, the film follows a group of young children as they travel from south London to the Cornish coast and captures the moving moment they get to witness the natural beauty of the sea, before being given the chance to splash in the waves for the first time in their lives.

As well as feeling the power of the water against their skin, they are also given lessons in its fragility. They collect plastic waste that’s washed up on the beaches and are taught about the impact this has on the delicate ecosystems in and around the planet’s oceans.

Tom, who was a teacher in South London, developed his ocean education programme after realising the future health of the seas lies in the hands of kids who may not have experienced its awesome beauty first hand. He set up his not-for-profit organisation to take children to British coastlines to help them understand their role in protecting it for generations to come.

The campaign supports Volvo Cars’ sustainability programme, which is one of the most ambitious in the automotive sector. Earlier this year, the firm announced that by 2025 it aims for at least 25% of the plastics used in every newly launched Volvo car to be made from recycled material. It has also committed to removing single-use plastics from its offices and events across the globe by the end of 2019. In September, Volvo became the first and only car maker to endorse the G7 Ocean Plastics Charter, which commits governments to take concrete steps towards addressing the issue of ocean plastics pollution.

Tom Franklin said: “We’re never going run out of inner-city children, but we are going to run out of clean, pure ocean. If we put the two together, what a combination that would be, what a powerful force. We’re trying to come up with a truly humanistic approach to ocean sustainability. Helping these kids fall in love with the sea is a vital step in safeguarding our planet’s future.”

‘The Unseen Ocean’, which features the Volvo’s XC90 T8 Twin Engine and V90 T8 Twin Engine plug-in hybrid vehicles, will air on Sky Atlantic from 1 October as part of Volvo Car UK’s sponsorship deal with the channel and will be available on Video On Demand for a year.

This film, the sixth in the series, was directed by D.A.R.Y.L via Pulse Productions and shot on location South London and Porthcothan Bay, Cornwall. Previous films have been recognised with awards including a D&AD Pencil and Cannes Lions.

Agency: Grey London
Chief Creative Officer: Vicki Maguire
Executive Creative Director of Content: Andy Lockley
Copywriter / Art Director: Andy Lockley
Agency Producers: Natasha Johnson, Charlotte Marshall & Maxine Hose
Assistant Producers: Georgia Totvanian & Roberta Fox
Chief Client Officer: Jeremy Pyne
Business Director: Tim Rogowski
Account Director: Max Arkell
Account Manager: Georgie Bowie
Senior Strategist: Charlie Brenninkmeijer
Prod Company: PULSE
Director: D.A.R.Y.L
DOP: Ross McLennan
Exec Producer: Neil Andrews
Editor (Full length film): Billy Mead at Ten Three
Composer: Tom Player
Music Director: Dom Bastyra, Wake The Town
Post Production: GPS
Sound Design: Zak Kurtha (Gramercy Park Studios)
Post Producer: Annika Gustavsson (Gramercy Park Studios)
Online: Ester Burgland (Gramercy Park Studios)
Post Production: MPC
Post Producer: Amy Richardson

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Leo Burnett London Celebrates the Farmers and the Quality Ingredients Behind Mcdonald’s

Leo Burnett London has devised an integrated TV, radio and social campaign designed to celebrate the hard work of over 23,000 farmers across the UK and Ireland to deliver the quality ingredients that going into producing our food.

One 40” TV spot breaks on October 4th, followed by two 30” spots as well as cinema, radio and social elements. These will run across the UK and Republic of Ireland until the end of the year.

The story is told with the help of the real farmers and farm workers themselves as they show the nation the process of how they going about growing and rearing our produce.

“The ad was shot over five days travelling around real farms in the McDonald’s supply chain,” said Gary Lathwell, Creative at Leo Burnett London. “What you see in this film is what these farmers do day in day out, 365 days a year. Hats off to them. I thought our job was tough,”

Sam Houlston, Marketing Manager at McDonald’s, said: “We are extremely proud of all the hard work and care that goes into producing the quality ingredients that go into our food. It’s this hard work that helps us to ensure all of our customers continue to receive tasty food that they can trust.”

Pete Heyes, Creative Director at Leo Burnett London, added: “Bill Bernbach said, ‘The most powerful element in advertising is the truth’. The truth about McDonald’s ingredients in the UK is not only surprising, but really quite compelling. This story celebrates this with large dollops of honesty and charm.”

Media planning and buying was handled by OMD.

Creative Director: Pete Heyes & Chaka Sobhani (CCO)
Creative: Gary Lathwell, Liane Dowling
Board Account Director: Kate Tweed
Account Director: Jessica Lyons
Senior Account Manager: Stephanie Bates
Account Executive: Blake Field
Agency Producer: Michelle Hickey
Agency Planner: Max Keane & Joe Beveridge
Agency Project Manager: Hannah Wood & Tim Wilks
Director/Production Co: Live Action TV – Vince Squibb at Academy Films; Social – Will Heap
Producer: Live Action TV – Steve Overs at Academy Films
Editor: TV – Paul Watts at The Quarry; Social – MAKE-Prodigious
Post Production: MPC – Marcus Moffatt
Sound Design: Parv Thind at Wave
DoP: TV – Stéphane Fontaine

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Sky campaign announces the November launch of Netflix on Sky Q

Brothers and Sisters
has devised a campaign featuring actor, producer and musician Idris Elba for Sky’s Sky Q brand, in order to announce that Netflix is launching on Sky Q.

The work runs across TV, radio, OOH and online, and will run for seven weeks across the UK and the Republic of Ireland

In the main 40” TV spot we see Idris transported through the worlds of different Netflix and Sky shows to highlight how it’s never been easier to go from a Netflix show, to a Sky show, back to a Netflix show and then to a Sky show again.

Travelling first into the world of hit Netflix drama, The Crown, Idris gets to witness Phillip becoming a Prince, before moving into the domain of Tin Star where Idris has a quick chat with Jim Worth. Next, he moves into the dark upside down of Strangers Things and finally he gets to witness the landing of a mighty Dragon in Game of Thrones.

The summation that the spots ends on is, “The best TV, all in one place.”

“Now that Netflix is on Sky, it’s frankly a TV lover’s dream,’ said Aaron Willmer, ECD at Brothers and Sisters. We had a lot of fun getting Idris to teleport seamlessly from a Sky show to a Netflix show and back again. Hopefully people enjoy watching it and marvel at the possibility of having both amazing content worlds at their fingertips.”

In the campaign’s OOH elements strong images from Netflix and Sky shows are placed side by side, again within one screen to highlight that the best TV is now all in one place and accessible from the Sky homepage.

“Integrating Idris into the content is not something we have done before with him,” Willmer continued. “It is a very simple storyline but the integration allows us to visualise the proposition in a new interesting and engaging manner.”

Media planning and buying was handled by MediaCom.

Agency: Brothers and Sisters
Director/Production Co.: Neo / Stink
Producer: Juliett Naylor
Editor: Tim Thornton Allan
Post Production: Framestore
Sound Design: Factory – Dan Beckwith
DoP: Nanu Segal

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ANA Announces 2018 International Echo Award Winners

Mars NZ’s “Pedigree SelfiesSTIX” campaign created by Colenso BBDO was awarded the 2018 Diamond ECHO Award last night at a gala ceremony during the &THEN annual conference of the Association of National Advertisers’ DMA division.
The ECHO awards honor the world’s most data-inspired storytellers and their innovative, creative, and effective marketing campaigns. This year, the DMA awarded 95 ECHO medals, including the 2018 Gold Mailbox Award, which is sponsored by the USPS and went to Ogilvy UK for its work on behalf of What3Words.
The awards recognize every type of media used in direct and interactive marketing campaigns and are submitted by agencies and advertisers worldwide. This year’s ECHO competition attracted almost 700 entries in 31 categories, of which 155 were named finalists.
For 2018, the ECHOes added new categories that reflect the shifting skills of today’s data-driven marketers, including Best Immersive Technology and Best Campaign for Social Good. In addition, the category “Best Data & Analytics” was divided into two categories: Best Data-Inspired Targeting and Best Data-Inspired Intelligence.
Winning campaigns were awarded gold, silver, and bronze medals. The two runner-up campaigns for each category were also recognized. A full list of ECHO medalists and runners-up is included below.
“DMA’s ECHO Awards represent the most successful, results-producing campaigns of the data and marketing industry,” said ANA Group EVP Tom Benton, who heads the DMA division. “These award winners demonstrate the incredible power which comes from the combination of data, technology, and inspired creative talent. Each of these winners are advancing the work of our field by building customer relationships based on truth, results, and trust.”
The final judging round included more than 400 judges, representing the international data and marketing community in over 26 countries, who reviewed the impact of data on an advertising campaign based on three specific criteria: creativity, marketing strategy, and results in data-driven marketing campaigns. Judging took place over a two-month period, with the final round hosted in New York at the offices of global agency Reprise. Judges from outside of the U.S. represented 40 percent of the 2018 judging slate, with judges from all major global markets.
The ECHO Awards were established in 1929 by the Direct Marketing Association, which was later renamed the Data & Marketing Association and was acquired by the ANA in June 2018.
Full List of 2018 International ECHO Awards Gold Medalists
Diamond ECHO Award: Pedigree SelfieSTIX, Colenso BBDO for Mars NZ
USPS Gold Mailbox Award: Welly Beans, Colenso BBDO for Visa NZ
Art Direction: Type with Pride, Ogilvy for NewFest & NYC Pride
Artificial Intelligence/Machine Learning: Striding On with HKJC, PHD Hong Kong for The Hong Kong Jockey Club
Automotive: The Stagecoach of the Desert Cowboys, Proximity Barcelona for SKODA Spain
Best Digital Destination: Destination Pride, FCB/SIX for PFLAG Canada
Best Use of Direct Mail: Welly Beans, Colenso BBDO for Visa NZ
Best Use of Email: Ready to Travel, Proximity London for Virgin Holidays
Best Use of Experiential: The Stagecoach of the Desert Cowboys, Proximity Barcelona for SKODA Spain
Best Use of Immersive Technology: Pedigree SelfieSTIX, Colenso BBDO for Mars NZ
Best Use of Mobile: Pedigree SelfieSTIX, Colenso BBDO for Mars NZ
Best Use of Search/Display: Energy Without Boundaries, Barefoot Proximity for APX
Best Use of Social Media: Destination Pride, FCB/SIX for PFLAG Canada
Best Use of Technology: Safe Cap, GTB Brazil for Ford Trucks of Brazil
Best Use of Video: SickKids VS – All In, Cossette for SickKids Foundation
Business Products and Services: The Original Brushes of Edvard Munch, Abby Priest for Adobe
Campaign for Social Good: USPS Operation Santa, MRM//McCann New York for United States Postal Service
Campaign Under $250,000: Family Tree, Cossette for SickKids Foundation
Consumer Products and Services: Pedigree SelfieSTIX, Colenso BBDO for Mars NZ
Content: Get Better Gifts, Cossette for SickKids Foundation
Customer Acquisition Campaign: SickKids VS – All In, Cossette for SickKids Foundation
Customer-Centric Campaign: Ready to Travel, Proximity London for Virgin Holidays
Data-Inspired Intelligence: Destination Pride, FCB/SIX for PFLAG Canada
Data-Inspired Targeting: Energy Broadcast System, Barefoot Proximity for Flying Pig Marathon
Financial and Insurance: Citigold Circle: Trust-Based Growth Engine (Asia), Shift for Citi, Asia Regional Office
Integrated Campaign: Pedigree SelfieSTIX, Colenso BBDO for Mars NZ
Loyalty or Retention Campaign: Ready to Travel, Proximity London for Virgin Holidays
Not-for-Profit: Destination Pride, FCB/SIX for PFLAG Canada
Pharmaceutical and Health Care: Blink to Speak, TBWA\India for Asha Ek Hope Foundation
Publishing, Entertainment, and Media: The WSJ Propensity-Led Dynamic Paywall Model, The Wall Street Journal: “In House,” The Wall Street Journal
Retail and Direct Sales: Oddly IKEA, Ogilvy for IKEA
Technology and Communications: Beautifully Bilingual, Gallegos United for Comcast Xfinity
Travel and Hospitality: Destination Pride, FCB/SIX for PFLAG Canada
The ANA (Association of National Advertisers) makes a difference for individuals, brands, and the industry by driving growth, advancing the interests of marketers and promoting and protecting the well-being of the marketing community. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. The ANA’s membership includes more than 1,700 companies with 25,000 brands that engage almost 150,000 industry professionals and collectively spend or support more than $400 billion in marketing and advertising annually. The membership is comprised of more than 1,000 client-side marketers and more than 700 marketing service provider members, which include leading marketing data science and technology suppliers, ad agencies, law firms, consultants, and vendors. Further enriching the ecosystem is the work of the nonprofit ANA Educational Foundation (AEF), which has the mission of enhancing the understanding of advertising and marketing within the academic and marketing communities.

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mortierbrigade Launches its First Campaign on Behalf of Pink Ribbon

Just like every other year, extra global attention is focused on breast cancer during the month of October. This is an important initiative, given that 1 in 8 women are at risk of contracting breast cancer during their lives. To contribute, mortierbrigade and Pink Ribbon are presenting their new national campaign film. For the first time, the film puts young girls in the limelight and uses a poignant theme to remind women about the importance of caring for their breasts.

To mark the launch of international breast cancer month and to generate publicity for it, mortierbrigade has produced a film, on behalf of Pink Ribbon, which appeals to women from the perspective of innocent girls.

Jens Mortier, creative director and partner at mortierbrigade, says, “Breast cancer is a genuine epidemic. Although we must create awareness among women about the importance of frequent screening, the topic remains a sensitive one. In this film, we’ve intentionally taken a step back by involving teenage girls. By conveying the message that “Finally they’ve arrived. Now make sure they never have to go”, our aim is for women to identify with the young girls in a touching way.”

The film is 60 seconds long, features music by Francoise Hardy and stars young teenage girls. 8 teenage girls to be precise, which symbolically refers to the 1 in 8 women who will be afflicted by the disease.

Rosette Van Rossem, founder of Pink Ribbon in Belgium, adds, “We’re really proud of this national outside-the-box campaign. For the very first time, we’re highlighting the problem from an adolescent perspective. With this film, we want to remind women that they shouldn’t lose the breasts for which they’ve waited so long.”

Client: Pink Ribbon
Client contacts: Bettina Geysen, Aimé Van Hecke, Julie Wauters

Agency: mortierbrigade
Creative Directors: Jens Mortier, Joost Berends, Philippe De Ceuster
AD: Laurie Lacourt
Copywriter: Zoé de Priester, Catherine Hermans

Head of production: Charlotte Coddens
Strategy: Dorien Mathijssen
Producer: Olivia Naudts
PR Manager: Anne-Cécile Collignon
Studio: Sophie Bayeul

Digital strategy: Laura Deknock
Digital production: mortierbrigade digital manufacture
Social : Jonas Van Bael

Production: Czar.be
Director: Marit Weerheijm
Executive Producer: Eurydice Gysel
Producer: Maarten De Sutter
DOP: Martijn Melis
Art Director: Silke De Rycke
Editor: Robin De Praetere
Grading: Joost Van Kerckhove
Online: Robin De Praetere
Post Producer: Bieke De Keersmaecker
Music: Françoise Hardy – Tous les Garçons et les Filles

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Burberry Introduces New Fragrance for Women featuring Cara Delevingne

The new Burberry Her campaign stars British actress and model Cara Delevingne, photographed by Juergen Teller in London.

Burberry Her will be available from October 2018 on Burberry.com and at select Burberry boutiques. It will additionally be available at specialty beauty retail and department stores globally and online.

Cara Delevingne is captured by Jurgen Teller in a series of candid images around her home town of London, and recorded her own rendition of 'Maybe it's because I'm a Londoner', a song dedicated to the city she loves, as the campaign's accompanying soundtrack.

Her Eau de Parfum is a vibrant, fruity and floral fragrance created by master perfumer Francis Kurkdjian. It opens with a burst of red and dark berries, featuring floral notes of jasmine and violet at the heart, with a base of dry amber and musk.

Top notes: Red and dark berries - blackcurrant, blueberry and raspberry

Heart notes: Jasmine and violet

Base notes: Dry amber and musk

"Her Eau de Parfum by Burberry is unique because it is a memorable signature. To achieve that, you need a strong accord, an olfactive story that translates your vision. The combination of these sunburst berries and British spirit blended with the ambery musky accord brings this very unique signature. You can immediately recognise when someone is wearing it. It's a signature scent." Francis Kurkdjian

The new bottle is inspired by the archival design of Burberry's first fragrance, 'Burberrys for Men', which launched in 1981. Made from smooth curved glass, the bottle can be personalised with engraved initials on a gold charm around its neck.

The campaign will be supported heavily via Snapchat and consumers will be able to engage via a custom Snapchat lens, Geo-targeted Snapchat filters around London and Burberry Her Giphy stickers for Snapchat and Instagram.

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Yonder Media Launches Spoof “Chatbot Media Planner” to Highlight Lack of Original Thinking in the Industry

Yonder Media, the agency formed earlier this year by The Beyond Collective, has created a spoof ChatBot Media Planner that claims to offer clients a perfect replica of their current agency service in Chatbot form.

Calling itself “the world’s first chatbot-powered media planning tool”, it offers to analyse each advertiser’s specific requirements before producing a sophisticated tailored media plan in real time.

In reality, no matter what parameters are set for the ChatBot - from brand, to target audience, and communications objective - it will spit out the same answer every time.

Yonder’s stunt highlights that too many media agencies are churning out the same recommendations to their clients time after time, regardless of their brand, audience, or objectives – thereby diminishing the creativity of UK media and the effectiveness of clients’ marketing budgets.

The message is, of course, that if you want a bespoke, creative response you need to go to a different type of media agency, in the shape of Yonder.

Ed Cox, Founder of Yonder Media, said: “The ChatBot is meant to be a bit of fun, but with a serious point behind it. The sad fact is that the client experience of many media agencies is that no matter what your brand, your challenge, your audience, you are often served up with the same old media plan, the same old media thinking and yet another copy and paste response to a brief.”

“Audiences have moved on, the way media is being consumed has changed fundamentally, but most media agencies are still stuck in the old ways of doing things: wedded to share deals, unable to devote proper time or thinking to campaign planning – and in the end, it’s the client that is missing out with a total lack of strategic and creative thinking. That’s why we launched Yonder Media – to offer a quality alternative to the dominant market offering.”

To experience the ChatBot Media Planning tool for yourself, visit www.chatbotmediaplanner.com.

About Yonder Media
Yonder Media is a full-service media planning and buying agency, and part of independent creative group The Beyond Collective. Billed as the independent media agency for the Audience age, Yonder launched in early 2018 and is led by Ed Cox, the former Managing Director of Havas agency Forward. Yonder aims to bring audience-first strategies and creativity to the heart of media thinking.
And screengrab attached.

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Chime Launches First National Ad Campaign: “Early Payday”

Chime, the leader in US Challenger banking announced today the company's first National Ad Campaign: “Early Payday”. The new campaign comes at a time of remarkable growth for the company and will help Chime reach even more customers and help millions of Americans take control of their financial lives, avoid bank fees and save money automatically.

Developed in partnership with Ad Agency barrettSF and shot by Doug Cox of the Cabinet, the two spots entitled “Early Payday - Just Got Paid" and “Early Payday - I'd Be Crazy to Go Back” feature people calling out Chime’s “Get Paid Early” feature and no hidden bank fees. In one, a sales guy gets an awkward helping hand in pointing out the benefits of Chime. In the other, a young woman reflects on her not-so-distant banking life before she switched to Chime.

The spots will air on broadcast TV, digital, and social.

“Chime has built a brand that is loved by its members and has grown to 1.7 Million bank accounts largely through word-of-mouth and referrals,” said Chime CEO, Chris Britt. “We are excited to launch our first national ad campaign, amplify our message and inspire more people to make the switch from traditional fee-driven banks.”

Unlike traditional banks that charged consumers over $34 billion in fees in 2017, Chime is transforming the consumer banking experience with a new mobile-first approach to banking that does not rely on fees and helps members get into a better place financially. Chime Members have access to a full-featured FDIC-insured checking and savings account, an award-winning mobile app and a Chime Visa Debit Card that can be used surcharge-free at a network of over 40,000 ATM locations across the US.

The ad campaign is well-timed to take advantage of the tremendous momentum Chime has achieved. The company recently surpassed 1.7 million bank accounts to date and is opening almost 150,000 accounts per month. Its explosive growth comes as many Americans may be looking for alternatives to traditional banking. Chime expects to reach 2 million bank accounts by the end of 2018. Chime recently raised $70 Million in series C financing led by Menlo Ventures, bringing the company’s total funding to over $110 Million.

Chime Banking: Early Payday - Just Got Paid

Chime Banking: Early Payday. No Crazy Fees - I'd Be Crazy to Go Back

Creative Agency: barrettSF, San Francisco, CA (USA)
Founder/Executive Creative Director: Jamie Barrett
Creative Director: Aryan Aminzadeh
Associate Creative Director/Art Director: Jen Hart

Founder/Managing Director: Patrick Kelly
Account Director: Molly Warner
Account Supervisor: Julia Ortinez-Hansen

Head of Broadcast Production: Conor Duignan

Broadcast Producer: Charlotte Dugoni

Client: Chime

CEO: Chris Britt

VP of Growth and Analytics: Melissa Alvarado

VP of Product: Zach Smith

Head of Paid Acquisition: Micha Bitton

Head of Marketing and Content: Chris Terschluse

Production Company: The Cabinet
Director: Doug Cox
Executive Producer: Jim Vaughan
Line Producer: Scott Wickman

Post Producer: Jim Vaughan
Editor: Stu Barnes
Assistant Editor: Marta Navarrete

Flame Artist: Ivan Miller

Sound & Mix: One Union
Sound Engineers: Eben Carr & Joaby Deal

Color: MFD
Managing Director: Matt Notaro
Producer: Nick Castillo
Colorist: Ayumi Ashley

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