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Chime, the leader in US Challenger banking announced today the company's first National Ad Campaign: “Early Payday”. The new campaign comes at a time of remarkable growth for the company and will help Chime reach even more customers and help millions of Americans take control of their financial lives, avoid bank fees and save money automatically.
Developed in partnership with Ad Agency barrettSF and shot by Doug Cox of the Cabinet, the two spots entitled “Early Payday - Just Got Paid" and “Early Payday - I'd Be Crazy to Go Back” feature people calling out Chime’s “Get Paid Early” feature and no hidden bank fees. In one, a sales guy gets an awkward helping hand in pointing out the benefits of Chime. In the other, a young woman reflects on her not-so-distant banking life before she switched to Chime.
The spots will air on broadcast TV, digital, and social.
“Chime has built a brand that is loved by its members and has grown to 1.7 Million bank accounts largely through word-of-mouth and referrals,” said Chime CEO, Chris Britt. “We are excited to launch our first national ad campaign, amplify our message and inspire more people to make the switch from traditional fee-driven banks.”
Unlike traditional banks that charged consumers over $34 billion in fees in 2017, Chime is transforming the consumer banking experience with a new mobile-first approach to banking that does not rely on fees and helps members get into a better place financially. Chime Members have access to a full-featured FDIC-insured checking and savings account, an award-winning mobile app and a Chime Visa Debit Card that can be used surcharge-free at a network of over 40,000 ATM locations across the US.
The ad campaign is well-timed to take advantage of the tremendous momentum Chime has achieved. The company recently surpassed 1.7 million bank accounts to date and is opening almost 150,000 accounts per month. Its explosive growth comes as many Americans may be looking for alternatives to traditional banking. Chime expects to reach 2 million bank accounts by the end of 2018. Chime recently raised $70 Million in series C financing led by Menlo Ventures, bringing the company’s total funding to over $110 Million.
Chime Banking: Early Payday - Just Got Paid
Chime Banking: Early Payday. No Crazy Fees - I'd Be Crazy to Go Back
Creative Agency: barrettSF, San Francisco, CA (USA)
Founder/Executive Creative Director: Jamie Barrett
Creative Director: Aryan Aminzadeh
Associate Creative Director/Art Director: Jen Hart
Founder/Managing Director: Patrick Kelly
Account Director: Molly Warner
Account Supervisor: Julia Ortinez-Hansen
Head of Broadcast Production: Conor Duignan
Broadcast Producer: Charlotte Dugoni
CEO: Chris Britt
VP of Growth and Analytics: Melissa Alvarado
VP of Product: Zach Smith
Head of Paid Acquisition: Micha Bitton
Head of Marketing and Content: Chris Terschluse
Production Company: The Cabinet
Director: Doug Cox
Executive Producer: Jim Vaughan
Line Producer: Scott Wickman
Post Producer: Jim Vaughan
Editor: Stu Barnes
Assistant Editor: Marta Navarrete
Flame Artist: Ivan Miller
Sound & Mix: One Union
Sound Engineers: Eben Carr & Joaby Deal
Managing Director: Matt Notaro
Producer: Nick Castillo
Colorist: Ayumi Ashley
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