Big Block director Vincent Peone (of Josh + Vince fame) captures actress Allison Williams as she sets out on an edge-finding mission in an online film created to celebrate her March Allure cover. Worried that she may be too sweet and cuddly, Peone evokes William’s natural charm and spot-on sense of comedic timing as she hits the streets of New York City, going out in search for clues to an “edgy” side that just may not be there.
From her glam squad to the bodega guy, Williams questions some of her most trusted confidants, and receives plenty of well-meaning compliments but no hints of a darker side. A cavalcade of well-known faces attempts to build her up while tearing down her hopes for discovering her alternative persona. Among the celebrity cameos is pop icon Katy Perry, dad Brian Williams, and Girls creator and co-star Lena Denham. The humorous bit of soul-searching yields some edifying results, even if they’re not exactly the ones Williams was looking for.
Working as the award-winning directing/writing duo Josh + Vince, Josh Ruben and Vincent Peone have won huge social media followings with their distinct brand of comedy. Recognized for creating content that captures the spirit of the zeitgeist with professional production values, Josh + Vince’s short films, commercials and music videos have amassed a combined viewership well over 2 billion. Josh + Vince are represented by Big Block for commercial work worldwide.CREATIVE CREDITS:
Starring: Allison Williams, Katy Perry, Lena Dunham, and Rita Wilson
Production company: Big Block
Director: Vincent Peone
Producer: Big Block Media and Maya Margolina
Director of Photography: Henry Zaballos and Anna Stypko
Editor: Sarah Laties
Executive Producer: Geno Imbriale
1st AD: Gabriel Blom
2nd AD: Jake Leibowitz
Producer: Roan Bibby
Production Coordinator: Julian Hollinger -ADVERTISEMENT-