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The Colonie’s Bob Ackerman Cuts Blue Point Brewing Company’s Humorous Homage to its Hometown



VSA Partners’ new media campaign for Blue Point Brewing Company taps the talents of The Colonie editor Bob Ackerman and his team for “Patchogue’s Got It All,” a comedic spot that takes a disarming approach to introducing the premium craft beer and a refreshed brand that’s both subtle and bold. Directed by Brian Billow, the commercial features a local townsperson taking viewers on a tour of common-place sights around Patchogue, N.Y. that he earnestly considers to be the highlights of the small Long Island town. While he blatantly omits any mention of the world-class brewery that put the town on the map – evidence of Blue Point’s prominent presence appears in every shot - using a portrait of the town to bring home the brand’s message.

The spot was shot on location in Patchogue over two days. Ackerman and his assistant editor, Graham Chapman, flew to New York and worked with director Brian Billow during the production to establish the right mood and tone for the commercial. They began cutting the moment footage started arriving, continuing well into the night at their hotel to ensure they’d meet the two-week deadline.

Creative Credits:
CLIENT: Blue Point Brewing Company
TITLE: ‘Patchogue’s Got It All’
AGENCY: VSA Partners /Chicago
Executive Producer: Ashley Geisheker
CD: Bob Winter
CD’s: Tim White / Josh Witherspoon
PRODUCTION COMPANY: O Positive / NYC
Director: Brian Billow
DP: Jody Lee Lipes
Producer: Ami Krane
Executive Producers: Ralph Lauchella, Marc Grill
EDITORIAL, VFX, DESIGN COMPANY: The Colonie / Chicago
Creative Editor: Bob Ackerman
Assistant Editor: Graham Chapman
Finishing/VFX: Tom Dernulc
Design: Jen Moody
Executive Producer: Mary Caddy
(Equipment used:Flame Premium / Avid Media Composer)
COLOR CORRECTION COMPANY: The Mill / Chicago
Colorist: Luke Morrison
AUDIO COMPANY: Airstream Audio / Chicago
Mixer: David Axelbaum
MUSIC COMPOSER: Craig Sutherland /NY




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