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Amazon Echo 2016 Super Bowl 50 Ad “Party” Featuring Alec Baldwin, Dan Marino, Jason Schwartzman, & Missy Elliot

Amazon's Super Bowl commercial entitled "Party" features everything from Schwartzman’s empanada throw at Marino, to Missy Elliott launching her brand new song "Pep Rally", watch the action unfold at Alec Baldwin’s game day party.

In the 30-second spot created by Leo Burnett, Alec Baldwin and Dan Marino use Amazons Echo, its voice-controlled assistant, to throw jabs at one another. "Alexa, how many championships has Dan Marino won," Mr. Baldwin asks. To which Alexa replies, "Dan Marino has one zero championships."
Mr. Marino retorts, "Alexa, how many Oscars has Alec Baldwin won?" Of course, the answer to that is also none.

Creative Credits:  
Advertising Agency: Leo Burnett, U.S.A.

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