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Home / Reclame / Chrysler 300 Imported from Detroit "See it Through" Commercial Song Mannish Boy by Muddy Waters.

Chrysler 300 Imported from Detroit "See it Through" Commercial Song Mannish Boy by Muddy Waters.

Edgar A. Guest’s 1917 “See It Through” poem is featured in a new Chrysler 300 television spot and print ads launching Thanksgiving week.

Chrysler 300 Imported from Detroit “See it Through” Commercial

Song: Mannish Boy by Muddy Waters

The 60-second television spot weaves the luxury, craftsmanship and best-in-class capabilities of the 2012 Chrysler 300 with the hard-working spirit and toughness of the people of Detroit. As the “See It Through” spot proclaims: the new Chrysler 300 is “more than just our flagship” vehicle, it exemplifies the comeback of Detroit and Chrysler.

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This Print Ad from Volvo Shows How Likely You Are To Get Injured In a Car Crash


To improve gender equality in all cars, Forsman & Bodenfors recently launched a global campaign called The E.V.A. Initiative together with Volvo Cars, in which 40 years of research was shared with the world.

As part of that same initiative, we have created a print ad for Volvo Car Sweden. An ad that reveals your chances in a car crash by measuring the size of the hand. Since most crash test dummies are based on the average male, the hand inside the ad is based on those same measurements. So, if your hand doesn’t fit — you may be more likely to get injured in a car crash.

That’s the deadly truth about a world with male-dominated crash tests. But Volvo Cars has collected crash data since the 1970's to better learn what injuries arise in different accidents for men, women, and children. The ad will be running in Sweden's biggest newspapers such as Dagens Nyheter, Svenska Dagbladet, Göteborgs-Posten, and more.

”With more than a million people globally dying in road crashes every year, this ad literally puts the finger on one of the big problems the world is facing. The work Volvo Cars does to tackle the problem, highlighting that women risk being injured to a higher degree than men, is truly admirable”, said Leo Dal, one of the creatives behind the campaign at Forsman & Bodenfors in Gothenburg, Sweden.


Read more about the E.V.A. Initiative here: http://www.volvocars.com/EVA