Learn more about what life is like working in a creative agency. Jason Mitchell, CEO of Movement Strategy, shares some of his thoughts on what makes agency life fun, unique and interesting in this quick Q&A with Adstasher.
Tell us a little bit about your agency. What inspired you to start Movement Strategy?Jason Mitchell: Movement Strategy is a social-led creative agency. We have a team of just over fifty people with offices in New York, Denver and Los Angeles and work with companies like Netflix, Under Armour and Warner Bros.
The agency started through a friendship between myself and Eric Dieter (COO) while we were students at the University of Colorado. We formed a friendship over skiing, always pushing each other to see who could go faster and jump off something bigger - while also sharing classes in the school’s advertising program. As we were set to graduate in 2008 and looked out at the advertising and marketing landscape, we realized there was an opportunity in the disconnect between what they were learning about in school which was traditional advertising and how they were actually communicating and consuming media. This led Jason and Eric to launch their own agency, one that focused entirely on helping companies understand social media and utilize it as a new marketing channel to support their more traditional efforts.
The friendly competition that we had on the slopes translated into healthy competition in business, each working incredibly hard to do as much as possible to move the business forward. I took the lead on new business and Eric led operations. One of Movement Strategy’s first clients was the Denver Nuggets, and they have a great story about pitching the CMO that it would be a good investment to launch a Facebook page!
How would you describe the working culture at Movement Strategy?JM: We started the company with the knowledge that there were better ways for companies to reach customers and better ways for agency to create a great working culture where we would actually want to work. Today, we still strive for both. We now have a decade of experience helping companies achieve business growth through social media, and the opportunities are only growing as marketing continues to leverage social channels to a greater extent.
Similarly, we know there is still so much work to be done in the agency landscape to create a truly great place to work, especially as more traditional cushy advertising budgets shrink and agencies like ours have sprung up to fill a need to operate in a more efficient and nimble manner. We believe that we can fill our clients’ needs while also creating a great environment for employees where they actually enjoy coming in everyday because they are challenged, supported and get to work with other passionate and smart people.
How big is your team and how would you describe the working dynamic of your team?JM: We are currently at just over 50 full-time employees. We have a collaborative dynamic across our departments and offices. We know that the best work happens when we are tapping into the various skill sets of our team, and we are constantly doing that across nearly all of the work that we do. Whether it’s our Business Strategy team working closely with our Creative team to ensure the final product really hits on the client ask, or it’s a Community Manager in New York jumping into an assignment in our Denver office because they personally have a passion for the specific campaign.
At the leadership level, we also have a collaborative dynamic. There are five Partners at the agency and decisions are made through all of them meeting on a weekly basis and coming to a consensus. This ensures that we look at all of our challenges through a myriad of viewpoints and collectively get to the best decision. Sometimes this makes it so we aren’t quite as fast, but we have learned for high level decisions is better to be right than fast.