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David Lynch Foundation “Trauma” Campaign





Creative Credits:
Campaign name : Trauma
Ad Agency : HEREZIE, Paris
Brand : David Lynch Foundation

Executive Creative Director: Andrea Stillacci
Art Director: Jules Perron / Raphael Stein
Copywriter: Philippe Lesesvre
Strategic Planner Director: Luc Wise
Account Manager: Johanna Warlus
Photographer: Peter Lippmann

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Cheil Hong Kong Launches ‘Fatal Recognition’ Safety Scan App


Cheil Hong Kong Launches ‘Fatal Recognition’ Safety Scan App

To Detect Early Warning Signs Of A Stroke


A ground-breaking mobile app offering early warning detection of potentially fatal strokes has been developed by Cheil Hong Kong.


According to WHO figures[i], someone has a stroke every two seconds. It claims the lives of more than 6 million people die each year. Meanwhile, two thirds of those who survive are left with brain damage or permanent disability.


The key to safety is spotting the early warning signs—with the most common warning sign of a stroke being face-drooping. But since some strokes are less severe than others, it’s incredibly hard for the human eye to detect. 


So working with The Hong Kong Stroke Association, Cheil saw a way to make a difference using facial recognition—technology that’s already built into our phones. 

‘Fatal Recognition’ is a safety scan app that uses facial recognition technology to detect early warning signs of a potentially fatal stroke.


The average person unlocks their phone 120 times a day[ii]. Now, every time a user scans to unlock, a computer algorithm will detect for minute signs of face-drooping—signs that are unrecognisable to the human eye. If an early warning sign is detected, the user will receive an alert to call emergency services while simultaneously alerting that user’s pre-set emergency contact.


‘Fatal Recognition’ was launched in April 2019 on Google Play.


Wilson Ang at Cheil, said: “Our mission is to reduce the incidence and impact of stroke through prevention and this safety scan app is one step towards conquering stroke together.”






PRODUCTION CREDITS


Creative Director - Paul Chan, Wilson Ang

Art Director - Max Fung, Edmond Leung, Sam Chow, Matthew Yuen, Cherry Lo
Copywriter - Molly Man

Account Director - Denise Chan


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