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Home / Reclame / De Bruyne and Dybala Star in the highly anticipated EA SPORTS FIFA 19 Campaign

De Bruyne and Dybala Star in the highly anticipated EA SPORTS FIFA 19 Campaign


In the next phase of promotion for the highly-anticipated FIFA 19 game, footballers De Bruyne and Dybala star in a print campaign and gaming assets for the new video game. Media Agency, Lagardère partnered with high-end sport and athlete photographer Rafael Astorga and LS Productions for the FIFA Ultimate Team shoot.

The players showcase their respective skills and signature on-field celebration poses in the striking images whilst adorned in their team kits and the FIFA Ultimate Team Kit for 2019.

Taking place over two days at London’s Big Sky Studios, LS Productions serviced and produced the shoot with De Bruyne and Dybala. With a wealth of experience working with sporting talent and a key production hub in Manchester, LS Productions are well-versed in working with high-end footballers.

LS Productions managed the footballers, their trainers and coaches on set to allow for the very best performances to be captured in a limited time frame. Abi Atkinson, Senior Producer at LS Productions says: “Athletes have demanding and strict schedules meaning the time they have on-set is often quite short. So it’s crucial to have a highly-skilled team and to be prepared.”



“We set up the studio and arranged body doubles of the footballers to do the pre-light run-throughs before the talent arrived, allowing us to be most efficient on the day. We also had the athlete’s trainers and coaches on-set to ensure they were comfortable to perform, and, of course, their preferred music to create a brilliant atmosphere!” says Abi.

The production service company also covered details for action shots such as laying AstroTurf and crash pads and arranged for makeup artists to ensure the talent’s skin reflected their dewy in-game complexion. LS Productions also organised a private jet for one of the players.

As well as the still shots, behind-the-scenes motion assets for socials were also capture on set. Abi adds: “The motion elements of the shoot were actually a last-minute addition but, because we had a tight team in place, were able to accommodate this and in just one day.” We brought on board a great team, who at short notice, were able to quickly ascertain what was involved creatively and get things in place ready for the shoot.

On working with LS Productions, Andy Gilooley, Video Producer at EA Sports, says: "Great service, very professional, wonderful people."

“Team was lovely, flexible and experienced!" says Melissa MacGillivray, Executive Producer at Rafael Astorga Photographer.

The creative assets form part of a wider campaign for the game launched in September 2018.

About LS Productions
LS Productions is a UK-wide service production company that goes beyond service. They understand the creative, working collaboratively with a unique in-house locations team and database on hand to produce shoots for TV commercials, music videos, online content, fashion campaigns and editorials.

Recent clients include: Anomaly, Anonymous Content, Czar, Ford, GQ, Harper’s Bazaar, H&M, Johnnie Walker, Samsung, Strange Cargo, Stella McCartney, Stink Paris, Somesuch, British Vogue and Volvo.

Credits
Client: Electronic Arts (EA)
Executive Producer: Larre Sterling
Creative Director: Stan Zienka
Media Agency: Lagardère
Design Agency: Cinco
Art Director: Tom Crow
Production Company: LS Productions
Senior Producer: Abi Atkinson
Photographer: Rafael Astorga

About Abdi

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‘Todos Somos La Tri: Pilsener and Its Support to Ecuador for The Copa America


Days before his debut at the 2019 Copa América in Brazil, and in a positive atmosphere thanks to several sporting achievements in recent weeks, Ecuador closed its preparation games with a tight 3-2 loss to Mexico, where the team led by Hernán Darío 'Bolillo' Gómez wore a shirt delivered by Pilsener, a brewing company that sponsors the Ecuadorian National Team.

The Ecuadorian National Team came out on the court for their last friendly match before the Cup with a particularity on their jerseys, replacing the initials of their names and putting their surnames from singular to plural proudly bearing not only the names of their families but also the names of all Ecuadorians.



These shirts were presented by Cervecería Nacional and its brand Pilsener in the framework of its campaign "Todos Somos La Tri", who also made the video of the call in a novel way, invoking them by their plural surnames to convey that all the Ortiz, the Valencia, the Intriago ... are called to jump on the court with the 23 selected.

"Our purpose with this campaign has been to convey a message of unity, which is not only 11 players on the court or 23 summoned in the Copa América but we are the 17 million Ecuadorians; and that, thanks to the gesture of the National Team when deciding to wear these shirts, La Tri will not play alone we are all on the court with them,” says Rolando Torres, Pilsener brand lead.

The action had great media coverage both national and international achieving hits in the main sports media such as ESPN, Fox, Televisa, Univisión, Caracol, Milenio, As, Medio Tiempo, among others; in addition to getting countless mentions in social networks through the hasthag created by the brand #TodosSomosLaTri, which was also a trending topic on Twitter.

About National Brewery: In Cervecería Nacional we do much more than beer. We bring freshness, sociability and means to improve the communities where we operate. The philosophy of sustainable development of Cervecería Nacional is based on its programs for the promotion of moderate consumption, the promotion of agriculture, the promotion of entrepreneurship, the support of the community and the care of the environment.

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