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De Bruyne and Dybala Star in the highly anticipated EA SPORTS FIFA 19 Campaign


In the next phase of promotion for the highly-anticipated FIFA 19 game, footballers De Bruyne and Dybala star in a print campaign and gaming assets for the new video game. Media Agency, Lagardère partnered with high-end sport and athlete photographer Rafael Astorga and LS Productions for the FIFA Ultimate Team shoot.

The players showcase their respective skills and signature on-field celebration poses in the striking images whilst adorned in their team kits and the FIFA Ultimate Team Kit for 2019.

Taking place over two days at London’s Big Sky Studios, LS Productions serviced and produced the shoot with De Bruyne and Dybala. With a wealth of experience working with sporting talent and a key production hub in Manchester, LS Productions are well-versed in working with high-end footballers.

LS Productions managed the footballers, their trainers and coaches on set to allow for the very best performances to be captured in a limited time frame. Abi Atkinson, Senior Producer at LS Productions says: “Athletes have demanding and strict schedules meaning the time they have on-set is often quite short. So it’s crucial to have a highly-skilled team and to be prepared.”



“We set up the studio and arranged body doubles of the footballers to do the pre-light run-throughs before the talent arrived, allowing us to be most efficient on the day. We also had the athlete’s trainers and coaches on-set to ensure they were comfortable to perform, and, of course, their preferred music to create a brilliant atmosphere!” says Abi.

The production service company also covered details for action shots such as laying AstroTurf and crash pads and arranged for makeup artists to ensure the talent’s skin reflected their dewy in-game complexion. LS Productions also organised a private jet for one of the players.

As well as the still shots, behind-the-scenes motion assets for socials were also capture on set. Abi adds: “The motion elements of the shoot were actually a last-minute addition but, because we had a tight team in place, were able to accommodate this and in just one day.” We brought on board a great team, who at short notice, were able to quickly ascertain what was involved creatively and get things in place ready for the shoot.

On working with LS Productions, Andy Gilooley, Video Producer at EA Sports, says: "Great service, very professional, wonderful people."

“Team was lovely, flexible and experienced!" says Melissa MacGillivray, Executive Producer at Rafael Astorga Photographer.

The creative assets form part of a wider campaign for the game launched in September 2018.

About LS Productions
LS Productions is a UK-wide service production company that goes beyond service. They understand the creative, working collaboratively with a unique in-house locations team and database on hand to produce shoots for TV commercials, music videos, online content, fashion campaigns and editorials.

Recent clients include: Anomaly, Anonymous Content, Czar, Ford, GQ, Harper’s Bazaar, H&M, Johnnie Walker, Samsung, Strange Cargo, Stella McCartney, Stink Paris, Somesuch, British Vogue and Volvo.

Credits
Client: Electronic Arts (EA)
Executive Producer: Larre Sterling
Creative Director: Stan Zienka
Media Agency: Lagardère
Design Agency: Cinco
Art Director: Tom Crow
Production Company: LS Productions
Senior Producer: Abi Atkinson
Photographer: Rafael Astorga

About Abdi

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LS Productions Help Bring Circus Grandeur to Life in Anne-Marie and James Arthur’s Music Video ‘Rewrite the Stars’



London Alley, Hannah Lux Davis and OB Management have partnered with LS Productions to produce a mesmerising new music video for Anne-Marie and James Arthur’s ‘Rewrite the Stars’.

Shot in the fantastically whimsical and versatile Liverpool Olympia, ‘Rewrite the stars’ is a stunning cinematic production bringing top music and dance talent together in the world of a reimagined and abandoned Victorian circus.

Famed for her collaborations with Ariana Grande, Nicki Minaj, Miley Cyrus and Drake, Hannah Lux Davis directed the film which has impressively garnered millions of views in just days of its world premiere. Service production company LS Productions supported OB Management and returning client Tom Birmingham to bring Hannah’s creative to life.

The film was produced at short notice and with limited resources, but with stunning results. A bespoke production approach, in which all aspects in front and behind the camera were considered and delivered at the highest production standards, ensured a successful shoot with both global artists. Maintaining an opulent feel, the styling and decor of the theatre were vitally important to achieving the visual aesthetic that Hannah envisioned for the film. LS Productions delved into their extensive location database to secure options from across the country from which the grand Liverpool Olympia theatre was chosen.

On sourcing the northern location for the shoot, Tom Birmingham, Producer at London Alley says: “We were unable to secure a theatre located in central London at such short notice, so we called upon LS to search in the North of England and Scotland. They came up with the most incredible location options with so much variety. We selected two in the North of England, finally choosing the wonderful location in Liverpool.”

Senior Producer at LS Productions, Ellen De Faux, says: “We had a fantastic team to work with across all elements of the production, and what a delight it was to work with Anne-Marie, James Arthur and their teams too. Thank you to Tom Birmingham for bringing LS in to make the job happen, and a massive thanks to our Director Hannah Lux Davis, and Brandon Bonfiglio, EP at London Alley.”

Tom adds: “Ellen, her crew and the production team pulled off what seemed to be unachievable within our timescale. They worked their magic with the budget as you can see in the production value of the finished piece. The talent, the director and the label are all delighted with the results.”

About LS Productions
LS Productions is a UK-wide service production company that goes beyond service. They understand the creative, working collaboratively with a unique in-house locations team and database on hand to produce shoots for TV commercials, music videos, online content, fashion campaigns and editorials. Recent clients include: Anomaly, Anonymous Content, Czar, BMW, H&M, Iconoclast, Johnnie Walker, Prettybird, Samsung, Strange Cargo, Stella McCartney, Stink Paris, Somesuch, British Vogue and Volvo.

Credits
Client: Atlantic Records UK
Director: Hannah Lux Davis
Production Company: London Alley with OB Management
Service Production Company: LS Productions
DOP: Sam Meyer
Talent: Anne Marie, James Arthur
Art Director: Anthony Neale

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