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Home / Reclame / De Bruyne and Dybala Star in the highly anticipated EA SPORTS FIFA 19 Campaign

De Bruyne and Dybala Star in the highly anticipated EA SPORTS FIFA 19 Campaign


In the next phase of promotion for the highly-anticipated FIFA 19 game, footballers De Bruyne and Dybala star in a print campaign and gaming assets for the new video game. Media Agency, Lagardère partnered with high-end sport and athlete photographer Rafael Astorga and LS Productions for the FIFA Ultimate Team shoot.

The players showcase their respective skills and signature on-field celebration poses in the striking images whilst adorned in their team kits and the FIFA Ultimate Team Kit for 2019.

Taking place over two days at London’s Big Sky Studios, LS Productions serviced and produced the shoot with De Bruyne and Dybala. With a wealth of experience working with sporting talent and a key production hub in Manchester, LS Productions are well-versed in working with high-end footballers.

LS Productions managed the footballers, their trainers and coaches on set to allow for the very best performances to be captured in a limited time frame. Abi Atkinson, Senior Producer at LS Productions says: “Athletes have demanding and strict schedules meaning the time they have on-set is often quite short. So it’s crucial to have a highly-skilled team and to be prepared.”



“We set up the studio and arranged body doubles of the footballers to do the pre-light run-throughs before the talent arrived, allowing us to be most efficient on the day. We also had the athlete’s trainers and coaches on-set to ensure they were comfortable to perform, and, of course, their preferred music to create a brilliant atmosphere!” says Abi.

The production service company also covered details for action shots such as laying AstroTurf and crash pads and arranged for makeup artists to ensure the talent’s skin reflected their dewy in-game complexion. LS Productions also organised a private jet for one of the players.

As well as the still shots, behind-the-scenes motion assets for socials were also capture on set. Abi adds: “The motion elements of the shoot were actually a last-minute addition but, because we had a tight team in place, were able to accommodate this and in just one day.” We brought on board a great team, who at short notice, were able to quickly ascertain what was involved creatively and get things in place ready for the shoot.

On working with LS Productions, Andy Gilooley, Video Producer at EA Sports, says: "Great service, very professional, wonderful people."

“Team was lovely, flexible and experienced!" says Melissa MacGillivray, Executive Producer at Rafael Astorga Photographer.

The creative assets form part of a wider campaign for the game launched in September 2018.

About LS Productions
LS Productions is a UK-wide service production company that goes beyond service. They understand the creative, working collaboratively with a unique in-house locations team and database on hand to produce shoots for TV commercials, music videos, online content, fashion campaigns and editorials.

Recent clients include: Anomaly, Anonymous Content, Czar, Ford, GQ, Harper’s Bazaar, H&M, Johnnie Walker, Samsung, Strange Cargo, Stella McCartney, Stink Paris, Somesuch, British Vogue and Volvo.

Credits
Client: Electronic Arts (EA)
Executive Producer: Larre Sterling
Creative Director: Stan Zienka
Media Agency: Lagardère
Design Agency: Cinco
Art Director: Tom Crow
Production Company: LS Productions
Senior Producer: Abi Atkinson
Photographer: Rafael Astorga

About Abdi

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National Golf Foundation Aims to Bring a Wider Audience to the Game in Latest Campaign by TDA Boulder


In its first-ever advertising, breaking this summer, The National Golf Foundation, aims to bring new golfers to the game. The campaign, titled “Welcome2Golf,” includes two TV :30s, three print full pages, and new microsite welcome2golf.com . It is advertising agency TDA_Boulder’s first work for the new client.

The campaign is not about the golf you think you know. Instead, it mocks the game’s stereotypes (argyle sweaters, “better-playing” men) and highlights some of its less known guilty pleasures (think intoxicants). And the target audience is not who you might think of as likely golfers. Individual ads are addressed to day drinkers, rec-league athletes, stoners, and women.



TV media includes Comcast, Hulu and Digilant, targeted via Mosaic, 3rd party data and geofencing (Propellant Media). Print includes regional lifestyle monthlies and alternative magazines. Client research shows 47 million non-golfers in the U.S. who have at least some interest in playing.

The National Golf Foundation, Jupiter, Fla., founded 1936, is the only trade organization that works with every sector within the golf industry to foster the game and the business of golf.

TDA_Boulder, in Boulder, Colo., is an independent advertising agency with other clients including FirstBank, Daiya Foods, Post Brewing, Copper Mountain, Justin’s Nut Butter, Ascent Protein, and Patagonia.

Welcome2Golf - Beer


Welcome2Golf - Argyle


CREDITS
AGENCY: TDA_Boulder
ECD/CW: Jonathan Schoenberg
CD/AD: Alex Rice
CD/CW: Jeremy Seibold
AD: Ande Eich
CW: Zola Owsley
Designer: Zach Minard
Account Director: Abby Schroder
Account Executive: Layne Lafrati

Production Co./Post: Wild Manor, Boulder, Colo.
Dir./DP: Sean Waldron
Exec Producer: Lennon Barnica
Producer: Kate Swenson
Editor: Matt Mooney
Colorist: Jonnie Sirotek

Sound: Coupe Studios, Boulder, Colo.

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