Like the collection itself, Dior‘s Autumn/Winter 19-20 ad campaign takes inspiration from British subculture: the Teddy Girls, who themselves were influenced by their counterparts, the Teddy Boys, in the 1950s.
Shot by Brigitte Niedermair, we see models Ruth Bell and Selena Forrest dressed in the AW19 collection, which was, as we saw 0n the runway, all about tartan/gingham and hats with reversible veil bobs by milliner extraordinaire, Stephen Jones. As with every collection that Maria Grazia Chiuri has done since taking the helm at Dior, this one is also imbued with feminist spirit, most prominently displayed on silkscreen tees as a nod to American feminist poet Robin Morgan, with statements such as “Sisterhood Global” and “Sisterhood is Powerful”. The Bar Jacket is yet another of the Maison’s icons, which has been redesigned with more masculine lines, with belts reminiscent of the Saddle.
Where accessories are concerned, we also see Dior’s latest It bag, the 30 Montaigne reiterated in crushed lambskin, with a vintage effect, and Lady Dior in the new black ultra matte as well as the Book Tote in gingham.
Images and video courtesy of Dior