Diesel's latest ad campaign takes a questioning look into the world of celebrity and paid influencers.
For its spring 2019 ad campaign, fashion the label decided to have social media celebrities such as Instagram fashionistas, @kristennoelcrawley and @eliasriadi mixing along with ordinary people to appear in a series of pictures and short videos, which look at today’s social media landscape from a new, upturned perspective.
With this in mind, Diesel took aim at the clichés of social media by emphasising where the real power exists: in the hands and the feeds of the followers.
Diesel - Party
Diesel - Undress
Diesel - Laundry
Advertised brand: Diesel
Advert title(s): Be A Follower
Headline and copy text (in English):
Advertising Agency: Publicis, Milan, Italy
Agency website: http://www.publicis.it/
Creative Director: Mihnea Gheorghiu and Thiago Cruz and Constanza Rossi Eddy Guimaraes and Vinicius Dalvi and Abdullah Fareed and Mahmoud Shoukri
Art Director: Lionel Soria
Copywriter: James Andrews
Illustrator: Eslam Abo El Enein
Additional credits: Director: Ali Ali/ Dop Pierre Mouarkech/ Executive Producers:
Khaled Zaki and Sabine Farah/ Producer Chantal El Haber/ Production House: Good People
Published: February, 2019