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Discover the “Click” Odyssey by HUMANSEVEN for ACADOMIA


ACADOMIA, French leader of academic support and tutoring, is back on TV with a commercial which pays tribute to the “Eureka” moment when something suddenly becomes clear, thus demonstrating that “understanding is beautiful”.

The “CLICK” images, all shot at nano scale, demonstrate in a poetic way the beauty of the brain’s mechanism when someone finally understands something.

The feat has been to shoot without using any CGI and to illustrate in 30 seconds what actually takes place in 3 milliseconds.

With this “Innerspace“ renewal, ACADOMIA emphasizes that the most important thing for children is not just knowledge but understanding. It follows their conviction that each child is unique and needs a personalized approach. This message is encapsulated in its new claim “learn how to understand“.




Credits:
AGENCY: HUMANSEVEN
Chief Creative Officer: Xavier Beauregard
Creative Director: Alexandre Drouillard
Artististic Director: Jordan Molina
Copywriter: Ludovic Miege
TV prod: Sarah Bouadjera

PRODUCTION: HRCLS
Director: Paul Mignot
Production : Yann Dubois
VFX Nano : Roman Hill
Compositing : Thomas Vanz

POST-PRODUCTION: HRCLS
Post production sound : Mathieu François
Original composition: Polérik Rouvière
Sound Design : Anaïs Khout

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Gents & Lokerse Feesten Kickstart the Festival Season Together


Interactive agency Gents visually revamps one of Belgium’s leading summer festivals: Lokerse Feesten. The aim was to create a mobile- & music-first rebranding to kickstart the festival’s 44th season.



Since 1975 the Lokeren-based festival has welcomed thousands of local and international artists and visitors. Gents captures the strong atmosphere of the festival in a vibrant visual identity, using a poppy & playful design to visualise music vibes and share festival information.

Gents looked at ways to combine eye-catching colours with strong photography suited to a mobile-sized context. Inspired by the festival’s line-up and the bands’ instruments, a jack cable sets the tone throughout the entire branding, from logo design to website interface and social identity. The jack cable connects band news with festival information and online with offline touchpoints.



Follow the jack cable as it announces the festival’s first headliners, in an exciting announcement video and discover more by plugging into the brand-new website at www.lokersefeesten.be.




Credits
Client—Lokerse Feesten
Communication Team—Peter Daeninck, Peter Laureys, Wouter Deley, Amaury Van Kenhove, Christophe Keppens, Lander Merckpoel, Stijn Lambertyn, Alain Van Beneden, Bert Reniers, Timothy Heyninck and Bruno Van Eetvelde
Agency—Gents
CEO and Founding Partner—Leen Van der Mijnsbrugge
CCO and Founding Partner—Tim Helsen
Creative Strategy Director—Sander Vanermen
Senior Creative—Pieter De Baets
Design Director—Simon Pertz
Senior Designer—Martijn Leenaers
Motion Designer—Freek Heyman
Senior Web Architect—Diederik Van Hoorebeke
Interactive Designer—Jasper Verbeeck
Account Director—Julie Bataillie
Account Manager—Stephanie Declerck

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