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Discover the “Click” Odyssey by HUMANSEVEN for ACADOMIA

ACADOMIA, French leader of academic support and tutoring, is back on TV with a commercial which pays tribute to the “Eureka” moment when something suddenly becomes clear, thus demonstrating that “understanding is beautiful”.

The “CLICK” images, all shot at nano scale, demonstrate in a poetic way the beauty of the brain’s mechanism when someone finally understands something.

The feat has been to shoot without using any CGI and to illustrate in 30 seconds what actually takes place in 3 milliseconds.

With this “Innerspace“ renewal, ACADOMIA emphasizes that the most important thing for children is not just knowledge but understanding. It follows their conviction that each child is unique and needs a personalized approach. This message is encapsulated in its new claim “learn how to understand“.

Chief Creative Officer: Xavier Beauregard
Creative Director: Alexandre Drouillard
Artististic Director: Jordan Molina
Copywriter: Ludovic Miege
TV prod: Sarah Bouadjera

Director: Paul Mignot
Production : Yann Dubois
VFX Nano : Roman Hill
Compositing : Thomas Vanz

Post production sound : Mathieu François
Original composition: Polérik Rouvière
Sound Design : Anaïs Khout

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Singers, Rowers and Party-Goers Collide in a Colourful Animated Celebration for SNFestival 2018

Directing duo Odd Bleat devise a vibrant promo for this summer’s Greek cultural festival.

Greece, 8th May 2018 – To kick off its annual week of cultural celebrations, Athens’ Summer Nostos Festival has released a vibrant and punchy 20-second animated commercial, directed by NOMINT’s directing duo Odd Bleat.

Now in its third year, the Greek festival brings together a host of cultural acts and activities for a whole week of festivities. Free to enter for all, the cultural festival is funded by international philanthropic organisation Stavros Niarchos Foundation. Taking place 17-24th June 2018, the programme is set to include sports, music, entertainment, dance, education and arts.

The brightly coloured and quirky promotional film captures the entire ethos of the festival. A series of vibrant two-dimensional animations seamlessly merge into one diverse and action-packed tapestry of all that SNFestival entails. Beginning with leisurely lounging characters sipping on cocktails on a grass verge, the film acts as a moving map of the festival to follow runners and rowers as they pace through the city. The uninterrupted scene also captures revellers, history fanatics and playing children before culminating in a flyover of the music festival’s line-up.

Athens-based directing duo Odd Bleat, comprising of Yannis Zoumakis and Manos Gerogiannis, were brought on board to creatively devise the spot. On conceiving the vision for the film, Yannis Zoumakis says: “Our aim was to create a piece of work that was really unique, eye-catching and powerful, as well as showing the full range of activities that Summer Nostos Festival offers.”

A tight deadline called for an impressive turnaround by the team, Manos Gerogiannis says: “We had ten working days to complete the project including production and pre-production. Whilst it is common for timing to be a challenge in projects, the rich and detailed visuals and vast range of events meant that this was especially demanding. However, the end result is what we originally envisioned, and we and the client are really happy with it!”

The Summer Nostos Festival 2018 promotional video is available on Summer Nostos Festival’s social channels now.

Based in the heart of Shoreditch, London, animation production company NOMINT boasts a unique roster composed of commercial animating stalwarts, born-again illustrators and creative mega-minds. They also host in-house studio NOM NOM NOM fronted by co-founders Christos Lefakis and Yannis Konstantinidis

About Stavros Niarchos Foundation

The Summer Nostos Festival (SNFestival), the great summer celebration for the entire city, which is open and free to every resident and every visitor, returns from June 17th to June 24th, 2018. The SNFestival is organized and exclusively funded by the Stavros Niarchos Foundation.
For yet another summer, the SNFestival events find an ideal venue in the Stavros Niarchos Foundation Cultural Center (SNFCC). During the Festival, multiple spaces in the SNFCC, both indoors and outdoors, fill with summer moments, colors, smells and different forms of expression and creation.
Music, singing, dance, theatre, modern art, sports, the SNF RUN: Running into the Future, a unique chess match, family activities, talks, the SNF Conference on Philanthropy, performances, fireworks, as well as live broadcast of football matches set the stage for this year’s SNFestival - a week of events free and open to all!

Directors: Odd Bleat
Script/Direction/Creative Direction: Manos Gerogiannis, Yannis Zoumakis
Design: Yannis Zoumakis, Bali Engel, Alexandros Apostolakis, Spyros Loran
Cell Animation: Alexandros Apostolakis, Spyros Loran, Zoe Matzko
Animation: Giorgos Eleftheroglou aka Pixel Rise, Stefanos Pletsis
Music and Sound Design: MD Recording Studio

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