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Domino’s On The Go App Ad Campaign


Domino's and the creative team at Iris steal a page from Google Maps by replacing those red marker dots with pizza slices in this print ad pimping the pizza chains new On The Go app.

Credits:
Creative Advertising Agency; Iris, London, United Kingdom
Creative Director: Andy Taylor
Creative: Tian Murphy, Carly Williams
Producer: Jaina Minton
Account Director: Venetia Tabor
Photographer / Retouch: Parker Biley

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New Hornitos Tequila Campaign, created by the community, Shows the Value in “Taking a Shot


Cross-cultural creative agency the community/la comunidad has launched a new digital campaign for Hornitos Tequila that highlights the extraordinary things that can happen when people have the willingness to “take a shot.”

Entitled “A Shot Worth Taking,” the campaign celebrates the brand’s history as a shot-taking, boundary-pushing brand, inspiring fans to adopt this same mentality. The campaign includes online video advertising, social media content, and OOH executions, as well as television advertising slated to launch in 2018.

The campaign features several real-life shot takers identified and selected through their own crowdfunding pages. Hornitos provides each individual with financial support, in exchange for the digital media spotlight, as they take their so-called shot in life. The group includes aspiring Mexican-American hip-hop artist Zairah, who Hornitos moved from Alaska to Los Angeles so she can pursue her dreams. Other real-life spotlights are shined on drag show producer Marc Singer, Hollywood stuntman Kyle Williams, as well as aspiring denim fashion designers Phillip Landrum and Phil Lee. Sara Alize Cross, a former fashion industry professional who took her own “shot” by switching her career to filmmaking, directed the campaign, while the community/la comunidad created and produced the digital and social media campaign



Team Credits
Agency: the community
VP, Executive Creative Director: Rodrigo Butori
Associate Creative Director: Marcelo Padoca
Associate Creative Director: Fernando Reis
Sr. Copywriter: Aaron Zimroth
Sr. Art Director: Aaron Willard
Copywriter: Lyndsey Stormer
Art Director: Juan Aguilar
Group Account Director: Mattia Nicadanno
Account Supervisor: Jessica Patino
Account Executive: Alaina Zuniga
Account Coordinator: Paola Rodriguez
Director of Planning: Tyler Witkin
Junior Planner: Jennifer Alonso
Director of Digital: Andy Amendola
Senior Digital Strategist: Maryam Hosseini
Executive Producer: Laurie Malaga
Producer: Lucia Riquelme
Manager of Creative Services: Mariana Sokolowski

Brand: Hornitos® Tequila
VP World Whiskey and Innovation: Malini Patel
U.S. IMC Lead: Jeanette Cutler
Sr. Brand Manager: Beth Krigel
Associate Brand Manager: Kelsey Gallagher


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