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EA SPORTS FIFA 14 Gareth Bale Reveal – Titanfall Unveiling

Tottenham Hotspur superstar Gareth Bale makes his debut on the cover of EA SPORTS™ FIFA 14. 

Get a firsthand look at the worldwide unveiling of Titanfall from Respawn Entertainment at E3 2013. Winner of over 60 E3 Awards and a record-breaking six E3 Game Critics Awards including Best of Show and watch episode one of Battlefield Bootcamp, a refresher course for Battlefield 3 players both old and new. Where every week Battlefield 3 experts to discuss some of the best ways to play as a team and achieve objectives, whether playing as infantry, in vehicles on the ground or in the air

Below, EA SPORTS captured Gareth Bale's free kick technique via motion capture and this will feature in FIFA 14. Bale was also filmed performing a series of athletic drills, passes and shots to capture his likeness and to showcase features such as FIFA 14's Pure Shot, which allows for new and rewarding ways to score.

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Goodyear Launches New Social Media Campaign Hyping College Football Featuring Eric Thomas

In its first collaboration together, Goodyear and The Marketing Arm have created social media video content to support the brand’s 2016 college football campaign, “Blimpworthy”, which celebrates the hard work, determination and grit of college football players, coaches and fans.

The spot, “Noble Obsession,” leverages the popularity of workout hype videos to focus on all that goes on before the game – and specifically the pre-game preparation and hard work that goes into creating “Blimpworthy” moments possible on game day.

In the spot, Eric Thomas, a well-known motivational speaker, delivers an impassioned speech about the value of hard work and preparation. Actual clips from universities are interjected throughout the spot, showcasing the players and fans that make up the excitement of college football. A custom music track created by Jingle Punks features sound bites from Eric Thomas, with him encouraging “talk less” and “grid more” and saying “it’s all about the work.”

Creative Team
Agency: The Marketing Arm
Director/Agency Producer: John Suits
Producer: Ngoc Ho
Chief Strategy Officer: Chris Smith
VP, Content Production: Greg Neal
Director of Photography: Jonathan Bruno,
Group Creative Director: Rob Neatherlin
Editor: Nicholas Larrabure
Account Director: Nick Loyless
Sound Mixer: Kyle Deshazo
Music: Jingle Punks


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