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EA SPORTS FIFA 14 Gareth Bale Reveal – Titanfall Unveiling

Tottenham Hotspur superstar Gareth Bale makes his debut on the cover of EA SPORTS™ FIFA 14. 

Get a firsthand look at the worldwide unveiling of Titanfall from Respawn Entertainment at E3 2013. Winner of over 60 E3 Awards and a record-breaking six E3 Game Critics Awards including Best of Show and watch episode one of Battlefield Bootcamp, a refresher course for Battlefield 3 players both old and new. Where every week Battlefield 3 experts to discuss some of the best ways to play as a team and achieve objectives, whether playing as infantry, in vehicles on the ground or in the air





Below, EA SPORTS captured Gareth Bale's free kick technique via motion capture and this will feature in FIFA 14. Bale was also filmed performing a series of athletic drills, passes and shots to capture his likeness and to showcase features such as FIFA 14's Pure Shot, which allows for new and rewarding ways to score.

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The PUMA BeatBot is the “Future of Faster”



Welcome to the future of faster. Introducing The PUMA BeatBot - a programmable, self-driving, line-following robot that inspires PUMA’s runners of all levels to push harder by giving them a real visual target to beat, not just the time on a stopwatch.

When everybody is making wearable tech to help people monitor their performance, Global Sports Brand PUMA created a raceable tech gadget to improve the performance of runners in real-time.

Introducing The PUMA BeatBot - a programmable, self-driving, line-following robot that inspires runners of all levels to push harder by giving them a real visual target to beat, not just the time on a stopwatch.

Runners can enter the time and distance of the race they want to replicate, place the unit on the starting line of a track and go. The BeatBot will then pace out the programmed race. It allows runners to race their own best time, their rival’s best time and even Usain Bolt’s best time. With a top speed of 44kmh, BeatBot can recreate Bolt’s record-shattering 100m dash, giving runners a chance to experience firsthand just how fast the world’s fastest man can go.

Creative Credits:
Ad Agency: JWT, USA
Executive Creative Directors: Florent Imbert, Emmanuel Lalleve
Creative Director: Karl Ackermann
Senior Art Director: Ben Morejon
Senior Copywriter: Andrew Curtis
Chief Creative Officers, New York: Brent Choi, Adam Kerj
Planning Director: Rik Mistry
Director of Digital: Jennifer Usdan McBride
Executive Producer: Jason Curtis
Senior Producer: Chris Klein
Assistant Producer: Thomas Mishra
Project Manager: Kristin Robinson
Global Business Director: Greg McConnell
Account Director: Chris Burgess
Account Manager: Caroline Morse
Directors of Photography: Danny Dwyer @ Black Tape Media, Chris Browne @ Rock Steady Films
Design, Engineering, Product Management: Marcel Botha, Berk Ilhan, Simon Ellison / 10XBETA
Computer Vision: Bruno Kruse, Carrie Kengle, Mike Manh / 10XBETA
PID and Control System Consulting: Jesse Gray, Matt Berlin @ IF Robots
Line Following Sensor Array: Ranjit Bhatnagar @ Moonmilk, Yoni Saltzman @ Honeybee Robotics

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