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EA SPORTS FIFA 14 Gareth Bale Reveal – Titanfall Unveiling

Tottenham Hotspur superstar Gareth Bale makes his debut on the cover of EA SPORTS™ FIFA 14. 

Get a firsthand look at the worldwide unveiling of Titanfall from Respawn Entertainment at E3 2013. Winner of over 60 E3 Awards and a record-breaking six E3 Game Critics Awards including Best of Show and watch episode one of Battlefield Bootcamp, a refresher course for Battlefield 3 players both old and new. Where every week Battlefield 3 experts to discuss some of the best ways to play as a team and achieve objectives, whether playing as infantry, in vehicles on the ground or in the air

Below, EA SPORTS captured Gareth Bale's free kick technique via motion capture and this will feature in FIFA 14. Bale was also filmed performing a series of athletic drills, passes and shots to capture his likeness and to showcase features such as FIFA 14's Pure Shot, which allows for new and rewarding ways to score.

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Canada Games Gives Our Athletes Some Love: “Untold Story” via Will Creative

As part of Canada’s ongoing 150 celebrations, the Canada Games Council launched an emotive campaign this week for its 50th anniversary, inspired by and featuring the next generation of national, international and Olympic Champions, hoping to awaken the pride of the nation.

Developed by Vancouver creative agency Will, the multimedia campaign includes video, radio, social and digital ads to drive awareness and pride for the Games across Canada, by celebrating the untold stories of athletes on the road to greatness.

“In the Untold Story video, we had the opportunity to pull back the curtain on these quiet moments of preparation, dedication and hardship. It’s a journey that is both physical and emotional for these hopeful young athletes, and one they often experience alone before we all get to share in the pride of their success in world class competition,” said Creative Director Lisa Lebedovich

“This campaign shines the light on the role the Canada Games play in inspiring the next generation of national, international and Olympic Champions as we approach the 2017 Canada Summer Games in Winnipeg,” said Tom Quinn, Canada Games Council Chairman.

The national campaign is part of a broader program for the Canada Games Council including the 50th Anniversary Activity Challenge which promotes physical literacy in Canada’s classrooms.

Will partnered with media agency 6S Marketing to win the competitive pitch in May 2016. This adds to Will’s recent sports-related wins this past year, including HSBC Canada Sevens and Freestyle Canada.

Ad Agency: Will Creative, Vancouver, Canada


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