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Home / Reclame / Egg Films’ Kyle Lewis Directs ‘Ungovernable’ BMW Commercial

Egg Films’ Kyle Lewis Directs ‘Ungovernable’ BMW Commercial




Cape Town-based director Kyle Lewis, who recently signed to Egg Films for commercials representation, has released Ungovernable, a new ad for the first-ever BMW X2.

OpenCo’s creative team of Kyle Schoeman and Nicola Sprawson invited Kyle to workshop the script with them. The piece is an ode to “those who tear normal up” – something Kyle’s become known for himself.

“BMW is a great example of why we’re so excited to represent Kyle for commercials,” says Colin Howard, Egg Films’ managing director. “Kyle is now getting opportunities to show his broader talent, with advertising as his main focus.”

Kyle thanked everyone he worked with on BMW, including producer Will Nicholson, DOP Willie Nel, editor Jade Bowyer (PostModern), stylist Nola Williams, art director Gerhard van Zyl and composer Tapiwa Musvosvi.

Having made his name as one of South Africa’s most acclaimed music video directors, Kyle transitioned seamlessly into advertising with Egg’s sister company, Arcade Content, where his instinct and flair for African youth culture has been in demand with everyone from Absolut to Nike to Volkswagen over the last three-and-a-half years. Recent advertising accolades include a Gold Loerie and Silver Bookmark and Apex awards.

Arcade Content will continue to represent Kyle for brand films and music videos; he’s represented in the UK by Black Dog Films - the music video arm of RSA Films (Ridley Scott & Associates), which also reps the likes of multiple Grammy and MTV VMA winner Jonas Akerlund.

Explore Kyle’s diverse reel at https://eggfilms.tv/south-african-commercials-director/kyle-lewis/.

Credits:
:: agency: OpenCo

:: agency producer: Angela Cockburn
:: creative director: Kyle Schoeman
:: copywriter: Nicola Sprawson
:: client service: Raphael Gaving
:: production company: Egg Films
:: director of photography: Willie Nel from Exposure Crew
:: production producer: William Nicholson
:: executive producer: Colin Howard
:: post production co: Post Modern
:: editor: Jade Bowyer
:: colourist: Craig Simonetti
:: music: Tapiwa Musvosvi
:: wardrobe stylist: Nola Williams
:: art director: Gerhard Van Zyl
:: production manager: Laura d’Amore
:: production co-ordinator: Tsholofelo Tselaemang
:: 2nd camera DOP: Diego Ollivier
:: sound designer: Sean Jefferis

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Toyota Returns Home For The Holidays With Heartwarming New Ad



Toyotathon is back for its 39th year with a holiday spot that showcases a heartwarming homecoming. The 90-second “Home for the Holidays” spot premiered Wednesday night, November 28th, on NBC’s primetime Christmas in Rockefeller Center, with a throw from NBC’s TODAY Host Al Roker.

In a multi-network approach, the 90-second spot also aired on the Wednesday night episode of CBS’ The Late Late Show with James Corden, complete with a personalized throw from Corden, during the FOX Sports Thursday Night Football Toyota Halftime Show, with a live throw from host Michael Strahan, as well as on CBS This Morning. Additional :90-second airings include FOX Thursday and NBC Sunday Night Football halftimes throughout December.

"The holidays are a time to reflect on the true meaning of the season and the importance of friends and family,” noted Ed Laukes, group vice president, Toyota Marketing, Toyota Motor North America. "A meaningful holiday message paired with the excitement of the Christmas in Rockefeller Center tree lighting makes it impossible not to feel the holiday spirit.”

Created by Saatchi & Saatchi, “Home for the Holidays” tells a familiar narrative: a servicemember is arriving home for the holidays after a military deployment just in time to be welcomed with a special heartfelt greeting thanks to the help of his family and neighborhood friends. The homecoming brings pure joy to the family, reminding viewers what’s most important this holiday season.


Home / Reclame / Egg Films’ Kyle Lewis Directs ‘Ungovernable’ BMW Commercial

Egg Films’ Kyle Lewis Directs ‘Ungovernable’ BMW Commercial




Cape Town-based director Kyle Lewis, who recently signed to Egg Films for commercials representation, has released Ungovernable, a new ad for the first-ever BMW X2.

OpenCo’s creative team of Kyle Schoeman and Nicola Sprawson invited Kyle to workshop the script with them. The piece is an ode to “those who tear normal up” – something Kyle’s become known for himself.

“BMW is a great example of why we’re so excited to represent Kyle for commercials,” says Colin Howard, Egg Films’ managing director. “Kyle is now getting opportunities to show his broader talent, with advertising as his main focus.”

Kyle thanked everyone he worked with on BMW, including producer Will Nicholson, DOP Willie Nel, editor Jade Bowyer (PostModern), stylist Nola Williams, art director Gerhard van Zyl and composer Tapiwa Musvosvi.

Having made his name as one of South Africa’s most acclaimed music video directors, Kyle transitioned seamlessly into advertising with Egg’s sister company, Arcade Content, where his instinct and flair for African youth culture has been in demand with everyone from Absolut to Nike to Volkswagen over the last three-and-a-half years. Recent advertising accolades include a Gold Loerie and Silver Bookmark and Apex awards.

Arcade Content will continue to represent Kyle for brand films and music videos; he’s represented in the UK by Black Dog Films - the music video arm of RSA Films (Ridley Scott & Associates), which also reps the likes of multiple Grammy and MTV VMA winner Jonas Akerlund.

Explore Kyle’s diverse reel at https://eggfilms.tv/south-african-commercials-director/kyle-lewis/.

Credits:
:: agency: OpenCo

:: agency producer: Angela Cockburn
:: creative director: Kyle Schoeman
:: copywriter: Nicola Sprawson
:: client service: Raphael Gaving
:: production company: Egg Films
:: director of photography: Willie Nel from Exposure Crew
:: production producer: William Nicholson
:: executive producer: Colin Howard
:: post production co: Post Modern
:: editor: Jade Bowyer
:: colourist: Craig Simonetti
:: music: Tapiwa Musvosvi
:: wardrobe stylist: Nola Williams
:: art director: Gerhard Van Zyl
:: production manager: Laura d’Amore
:: production co-ordinator: Tsholofelo Tselaemang
:: 2nd camera DOP: Diego Ollivier
:: sound designer: Sean Jefferis

About Abdi

Check Also

Toyota Returns Home For The Holidays With Heartwarming New Ad



Toyotathon is back for its 39th year with a holiday spot that showcases a heartwarming homecoming. The 90-second “Home for the Holidays” spot premiered Wednesday night, November 28th, on NBC’s primetime Christmas in Rockefeller Center, with a throw from NBC’s TODAY Host Al Roker.

In a multi-network approach, the 90-second spot also aired on the Wednesday night episode of CBS’ The Late Late Show with James Corden, complete with a personalized throw from Corden, during the FOX Sports Thursday Night Football Toyota Halftime Show, with a live throw from host Michael Strahan, as well as on CBS This Morning. Additional :90-second airings include FOX Thursday and NBC Sunday Night Football halftimes throughout December.

"The holidays are a time to reflect on the true meaning of the season and the importance of friends and family,” noted Ed Laukes, group vice president, Toyota Marketing, Toyota Motor North America. "A meaningful holiday message paired with the excitement of the Christmas in Rockefeller Center tree lighting makes it impossible not to feel the holiday spirit.”

Created by Saatchi & Saatchi, “Home for the Holidays” tells a familiar narrative: a servicemember is arriving home for the holidays after a military deployment just in time to be welcomed with a special heartfelt greeting thanks to the help of his family and neighborhood friends. The homecoming brings pure joy to the family, reminding viewers what’s most important this holiday season.


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