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Home / Reclame / Egg Films’ Kyle Lewis Directs ‘Ungovernable’ BMW Commercial

Egg Films’ Kyle Lewis Directs ‘Ungovernable’ BMW Commercial




Cape Town-based director Kyle Lewis, who recently signed to Egg Films for commercials representation, has released Ungovernable, a new ad for the first-ever BMW X2.

OpenCo’s creative team of Kyle Schoeman and Nicola Sprawson invited Kyle to workshop the script with them. The piece is an ode to “those who tear normal up” – something Kyle’s become known for himself.

“BMW is a great example of why we’re so excited to represent Kyle for commercials,” says Colin Howard, Egg Films’ managing director. “Kyle is now getting opportunities to show his broader talent, with advertising as his main focus.”

Kyle thanked everyone he worked with on BMW, including producer Will Nicholson, DOP Willie Nel, editor Jade Bowyer (PostModern), stylist Nola Williams, art director Gerhard van Zyl and composer Tapiwa Musvosvi.

Having made his name as one of South Africa’s most acclaimed music video directors, Kyle transitioned seamlessly into advertising with Egg’s sister company, Arcade Content, where his instinct and flair for African youth culture has been in demand with everyone from Absolut to Nike to Volkswagen over the last three-and-a-half years. Recent advertising accolades include a Gold Loerie and Silver Bookmark and Apex awards.

Arcade Content will continue to represent Kyle for brand films and music videos; he’s represented in the UK by Black Dog Films - the music video arm of RSA Films (Ridley Scott & Associates), which also reps the likes of multiple Grammy and MTV VMA winner Jonas Akerlund.

Explore Kyle’s diverse reel at https://eggfilms.tv/south-african-commercials-director/kyle-lewis/.

Credits:
:: agency: OpenCo

:: agency producer: Angela Cockburn
:: creative director: Kyle Schoeman
:: copywriter: Nicola Sprawson
:: client service: Raphael Gaving
:: production company: Egg Films
:: director of photography: Willie Nel from Exposure Crew
:: production producer: William Nicholson
:: executive producer: Colin Howard
:: post production co: Post Modern
:: editor: Jade Bowyer
:: colourist: Craig Simonetti
:: music: Tapiwa Musvosvi
:: wardrobe stylist: Nola Williams
:: art director: Gerhard Van Zyl
:: production manager: Laura d’Amore
:: production co-ordinator: Tsholofelo Tselaemang
:: 2nd camera DOP: Diego Ollivier
:: sound designer: Sean Jefferis

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Animation Film ‘Gears’ Shows Emotional Life Moments Inside a Truck Engine



Created by GTB Brazil, the Ford Trucks animation highlights the relevance of the truck drivers in everyday life. Zombie Studio produced the animated film; A9 is the sound production company.

Following the communication concept, "Your World Can Not Stop," Ford Trucks presents the animation film Gears. The script created by GTB Brazil highlights the fundamental role that truck drivers have in everyday people’s lives. The film takes place inside a large gear and brings different situations. For each of them, the gear's parts interact with the characters, helping them.

The film comes out with relevant themes of daily life, such as love, progress, dreams, memories, and relationships. In all those times, the truck is a keystone.

Part of the gear delivers a wedding ring to a couple of grooms. A lamp is given to a little girl studying under candlelight. A boy who dreams of being a soccer player receives a football boot to fulfill his dream. A bored old couple gets a phonograph that motivates them to dance happily, reminding them of a great past. A grandfather missing his granddaughter receives a tablet from the gear to connect with her.

At the end of the film, the camera zooms out and reveals that everything has passed inside the engine gear of a Ford truck. The signature concludes: “Stories to be unboxed.”

"This film is a big thank you for all that truckers do for people. Often, they do not even realize it. The job is 100% focused on this audience but has the potential to thrill everyone through its history and aesthetics,” says Rodrigo Strozenberg, Creative Director at GTB Brazil.

"It's a new language for the truck segment that usually does more technical and unemotional content. By using the language of animation, we can approach truckers in a more playful, warm, and emotional way, and the characters can live in harmony with the mechanical world,” adds Vico Benevides, Executive Creative Director at GTB.

Zombie Studio produced the animated film. A9 signs the audio.

"It sure was one of the toughest technical and narrative challenges we've ever had. Harmonizing emotional stories, and turning the gears of a truck's engine into a world of imagination, was a task that required a lot of talent and affection from the entire team. It was four months of work with a team of 60 dedicated people, a lot of research, and a lot of desire to make this script a beautiful story worth seeing," says Paulo Garcia, co-founder and Chief Creative of Zombie Studio.

CREDITS:
Film title: Gears
Agency: GTB Brasil
Client: Ford Motor Company
Product: Ford Trucks
Executive Creative Director: Vico Benevides
Creative Directors: Rodrigo Strozenberg and Daniel Leitão
Copywriter: Thiago Lins
Art director: Fernando Lyra
Account Service: Fernanda Santos, Robson Miguel, Simone Bastos, Rodolfo Luz
CRM Account Service: Paula Peres, Michele Merlucci, Rafaela Corner
Planning: Juliana Barbosa, Fernando Takey, Dorian Dack
Media: Leandro Fonseca, Rafael Vizoná, Rafael Amorim
Projects: Patricia Silvestre, André Tanoue
Social Media Content: Eliza Bianchezi
Social Media Monitoring: Raphael Ramos, Raphaela Rebouças, Wellington Souza
Social CRM: Erika Morais, Juliana Xavier, Tiago Viera
Client Approval: Oswaldo Ramos, Guilherme Teles, Mayara Algaba, Simone Barbosa
RTVC: Bruna Amorim, Luana Aghata
Production house: Zombie Studio
Film Director: Paulo Garcia
Director of Photography: Regis Fernandez
Executive Producer: Natália Gouvêa
Account Services: Fabricio Takahashi
Sound Production house: A9 Audio
Sound Production: A9 team
Account Services: Guta Lima and Renata Schincariol

Home / Reclame / Egg Films’ Kyle Lewis Directs ‘Ungovernable’ BMW Commercial

Egg Films’ Kyle Lewis Directs ‘Ungovernable’ BMW Commercial




Cape Town-based director Kyle Lewis, who recently signed to Egg Films for commercials representation, has released Ungovernable, a new ad for the first-ever BMW X2.

OpenCo’s creative team of Kyle Schoeman and Nicola Sprawson invited Kyle to workshop the script with them. The piece is an ode to “those who tear normal up” – something Kyle’s become known for himself.

“BMW is a great example of why we’re so excited to represent Kyle for commercials,” says Colin Howard, Egg Films’ managing director. “Kyle is now getting opportunities to show his broader talent, with advertising as his main focus.”

Kyle thanked everyone he worked with on BMW, including producer Will Nicholson, DOP Willie Nel, editor Jade Bowyer (PostModern), stylist Nola Williams, art director Gerhard van Zyl and composer Tapiwa Musvosvi.

Having made his name as one of South Africa’s most acclaimed music video directors, Kyle transitioned seamlessly into advertising with Egg’s sister company, Arcade Content, where his instinct and flair for African youth culture has been in demand with everyone from Absolut to Nike to Volkswagen over the last three-and-a-half years. Recent advertising accolades include a Gold Loerie and Silver Bookmark and Apex awards.

Arcade Content will continue to represent Kyle for brand films and music videos; he’s represented in the UK by Black Dog Films - the music video arm of RSA Films (Ridley Scott & Associates), which also reps the likes of multiple Grammy and MTV VMA winner Jonas Akerlund.

Explore Kyle’s diverse reel at https://eggfilms.tv/south-african-commercials-director/kyle-lewis/.

Credits:
:: agency: OpenCo

:: agency producer: Angela Cockburn
:: creative director: Kyle Schoeman
:: copywriter: Nicola Sprawson
:: client service: Raphael Gaving
:: production company: Egg Films
:: director of photography: Willie Nel from Exposure Crew
:: production producer: William Nicholson
:: executive producer: Colin Howard
:: post production co: Post Modern
:: editor: Jade Bowyer
:: colourist: Craig Simonetti
:: music: Tapiwa Musvosvi
:: wardrobe stylist: Nola Williams
:: art director: Gerhard Van Zyl
:: production manager: Laura d’Amore
:: production co-ordinator: Tsholofelo Tselaemang
:: 2nd camera DOP: Diego Ollivier
:: sound designer: Sean Jefferis

About Abdi

Check Also

Animation Film ‘Gears’ Shows Emotional Life Moments Inside a Truck Engine



Created by GTB Brazil, the Ford Trucks animation highlights the relevance of the truck drivers in everyday life. Zombie Studio produced the animated film; A9 is the sound production company.

Following the communication concept, "Your World Can Not Stop," Ford Trucks presents the animation film Gears. The script created by GTB Brazil highlights the fundamental role that truck drivers have in everyday people’s lives. The film takes place inside a large gear and brings different situations. For each of them, the gear's parts interact with the characters, helping them.

The film comes out with relevant themes of daily life, such as love, progress, dreams, memories, and relationships. In all those times, the truck is a keystone.

Part of the gear delivers a wedding ring to a couple of grooms. A lamp is given to a little girl studying under candlelight. A boy who dreams of being a soccer player receives a football boot to fulfill his dream. A bored old couple gets a phonograph that motivates them to dance happily, reminding them of a great past. A grandfather missing his granddaughter receives a tablet from the gear to connect with her.

At the end of the film, the camera zooms out and reveals that everything has passed inside the engine gear of a Ford truck. The signature concludes: “Stories to be unboxed.”

"This film is a big thank you for all that truckers do for people. Often, they do not even realize it. The job is 100% focused on this audience but has the potential to thrill everyone through its history and aesthetics,” says Rodrigo Strozenberg, Creative Director at GTB Brazil.

"It's a new language for the truck segment that usually does more technical and unemotional content. By using the language of animation, we can approach truckers in a more playful, warm, and emotional way, and the characters can live in harmony with the mechanical world,” adds Vico Benevides, Executive Creative Director at GTB.

Zombie Studio produced the animated film. A9 signs the audio.

"It sure was one of the toughest technical and narrative challenges we've ever had. Harmonizing emotional stories, and turning the gears of a truck's engine into a world of imagination, was a task that required a lot of talent and affection from the entire team. It was four months of work with a team of 60 dedicated people, a lot of research, and a lot of desire to make this script a beautiful story worth seeing," says Paulo Garcia, co-founder and Chief Creative of Zombie Studio.

CREDITS:
Film title: Gears
Agency: GTB Brasil
Client: Ford Motor Company
Product: Ford Trucks
Executive Creative Director: Vico Benevides
Creative Directors: Rodrigo Strozenberg and Daniel Leitão
Copywriter: Thiago Lins
Art director: Fernando Lyra
Account Service: Fernanda Santos, Robson Miguel, Simone Bastos, Rodolfo Luz
CRM Account Service: Paula Peres, Michele Merlucci, Rafaela Corner
Planning: Juliana Barbosa, Fernando Takey, Dorian Dack
Media: Leandro Fonseca, Rafael Vizoná, Rafael Amorim
Projects: Patricia Silvestre, André Tanoue
Social Media Content: Eliza Bianchezi
Social Media Monitoring: Raphael Ramos, Raphaela Rebouças, Wellington Souza
Social CRM: Erika Morais, Juliana Xavier, Tiago Viera
Client Approval: Oswaldo Ramos, Guilherme Teles, Mayara Algaba, Simone Barbosa
RTVC: Bruna Amorim, Luana Aghata
Production house: Zombie Studio
Film Director: Paulo Garcia
Director of Photography: Regis Fernandez
Executive Producer: Natália Gouvêa
Account Services: Fabricio Takahashi
Sound Production house: A9 Audio
Sound Production: A9 team
Account Services: Guta Lima and Renata Schincariol

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