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Home / Reclame / Egg Films’ Kyle Lewis Directs ‘Ungovernable’ BMW Commercial

Egg Films’ Kyle Lewis Directs ‘Ungovernable’ BMW Commercial




Cape Town-based director Kyle Lewis, who recently signed to Egg Films for commercials representation, has released Ungovernable, a new ad for the first-ever BMW X2.

OpenCo’s creative team of Kyle Schoeman and Nicola Sprawson invited Kyle to workshop the script with them. The piece is an ode to “those who tear normal up” – something Kyle’s become known for himself.

“BMW is a great example of why we’re so excited to represent Kyle for commercials,” says Colin Howard, Egg Films’ managing director. “Kyle is now getting opportunities to show his broader talent, with advertising as his main focus.”

Kyle thanked everyone he worked with on BMW, including producer Will Nicholson, DOP Willie Nel, editor Jade Bowyer (PostModern), stylist Nola Williams, art director Gerhard van Zyl and composer Tapiwa Musvosvi.

Having made his name as one of South Africa’s most acclaimed music video directors, Kyle transitioned seamlessly into advertising with Egg’s sister company, Arcade Content, where his instinct and flair for African youth culture has been in demand with everyone from Absolut to Nike to Volkswagen over the last three-and-a-half years. Recent advertising accolades include a Gold Loerie and Silver Bookmark and Apex awards.

Arcade Content will continue to represent Kyle for brand films and music videos; he’s represented in the UK by Black Dog Films - the music video arm of RSA Films (Ridley Scott & Associates), which also reps the likes of multiple Grammy and MTV VMA winner Jonas Akerlund.

Explore Kyle’s diverse reel at https://eggfilms.tv/south-african-commercials-director/kyle-lewis/.

Credits:
:: agency: OpenCo

:: agency producer: Angela Cockburn
:: creative director: Kyle Schoeman
:: copywriter: Nicola Sprawson
:: client service: Raphael Gaving
:: production company: Egg Films
:: director of photography: Willie Nel from Exposure Crew
:: production producer: William Nicholson
:: executive producer: Colin Howard
:: post production co: Post Modern
:: editor: Jade Bowyer
:: colourist: Craig Simonetti
:: music: Tapiwa Musvosvi
:: wardrobe stylist: Nola Williams
:: art director: Gerhard Van Zyl
:: production manager: Laura d’Amore
:: production co-ordinator: Tsholofelo Tselaemang
:: 2nd camera DOP: Diego Ollivier
:: sound designer: Sean Jefferis

About Abdi

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Professional Racecar Driver Aurora Straus Stars in BMW ‘Power Has Come A Long Way’ Spot by Serviceplan



‘Power has come a long way’, a digital film from BMW starring Aurora Straus with an all-women crew helmed by Director Rachel McDonald with Director of Photography Rachel Morrison - the cinematographer on the Oscar-winning Black Panther- launched on International Women’s Day. The spot from Serviceplan New York tells the story of Aurora Straus, a 20-year-old professional racecar driver, Harvard freshman and founder of ‘Girls With Drive’

The film marks the launch of Aurora Straus’s ‘Girls With Drive’ website. BMW is a proud supporter of Straus, who currently races in the 2019 Pirelli World Challenge season in a BMW M4 GT4. The new video covers Aurora’s initial deferral of Harvard in order to compete in motorsports.

Straus started ‘Girls With Drive’, a non-profit focused on helping girls and young women get involved in male-dominated industries (particularly politics, business, and STEM, which includes the automotive industry). Her main focus is a mentorship program that connects successful professional women with young women and girls who are interested in the business side of the automotive world. In addition to the mentorship program, she is developing a ‘school tour’ and an internship program.

CREDITS

Client: BMW of North America, LLC
Brand: BMW
Vice President of Marketing: Trudy Hardy
Head of Brand Strategy and Communication: Wolfgang Gross
National Marketing Manager: Lisa Judge
Senior EV Marketing Communications Specialist : Kirsten Zayas

Agency : Serviceplan New York
Executive Creative Director: Jay Benjamin
Managing Director, Serviceplan New York: Stefan Schutte
Senior Art Director: Dasha Erkina
Senior Copywriter: Nick Delisi
Executive Producer: Karen McKibben
Group Account Director: Suzanne Reeves-Lau

Director of Strategy: Nick Chapman
Managing Director: Nick Johnson

Production Company: Biscuit Filmworks
Director: Rachel McDonald
Director of Photography: Rachel Morrison
Line Producer: Maury Strong
Editorial: Rock Paper Scissors
Executive Producer: Eve Kornblum
Producer: Julianne Cort
Editor: Akiko Iwakawa-Grieve
Assistant Editor: Dan Berk
VFX PRODUCTION: The Mill
Original Music: Q Department
Sound Design: Stimmung
Executive Producer: Kristina Iwankiw
Producer: Nick Tuttle
Executive Producer: Heath Raymond
Producer: Lauren Orban
Production Coordinator: Alexie Kozol
Media Agency: UM Worldwide
Social Media Agency: Anchor Worldwide

Home / Reclame / Egg Films’ Kyle Lewis Directs ‘Ungovernable’ BMW Commercial

Egg Films’ Kyle Lewis Directs ‘Ungovernable’ BMW Commercial




Cape Town-based director Kyle Lewis, who recently signed to Egg Films for commercials representation, has released Ungovernable, a new ad for the first-ever BMW X2.

OpenCo’s creative team of Kyle Schoeman and Nicola Sprawson invited Kyle to workshop the script with them. The piece is an ode to “those who tear normal up” – something Kyle’s become known for himself.

“BMW is a great example of why we’re so excited to represent Kyle for commercials,” says Colin Howard, Egg Films’ managing director. “Kyle is now getting opportunities to show his broader talent, with advertising as his main focus.”

Kyle thanked everyone he worked with on BMW, including producer Will Nicholson, DOP Willie Nel, editor Jade Bowyer (PostModern), stylist Nola Williams, art director Gerhard van Zyl and composer Tapiwa Musvosvi.

Having made his name as one of South Africa’s most acclaimed music video directors, Kyle transitioned seamlessly into advertising with Egg’s sister company, Arcade Content, where his instinct and flair for African youth culture has been in demand with everyone from Absolut to Nike to Volkswagen over the last three-and-a-half years. Recent advertising accolades include a Gold Loerie and Silver Bookmark and Apex awards.

Arcade Content will continue to represent Kyle for brand films and music videos; he’s represented in the UK by Black Dog Films - the music video arm of RSA Films (Ridley Scott & Associates), which also reps the likes of multiple Grammy and MTV VMA winner Jonas Akerlund.

Explore Kyle’s diverse reel at https://eggfilms.tv/south-african-commercials-director/kyle-lewis/.

Credits:
:: agency: OpenCo

:: agency producer: Angela Cockburn
:: creative director: Kyle Schoeman
:: copywriter: Nicola Sprawson
:: client service: Raphael Gaving
:: production company: Egg Films
:: director of photography: Willie Nel from Exposure Crew
:: production producer: William Nicholson
:: executive producer: Colin Howard
:: post production co: Post Modern
:: editor: Jade Bowyer
:: colourist: Craig Simonetti
:: music: Tapiwa Musvosvi
:: wardrobe stylist: Nola Williams
:: art director: Gerhard Van Zyl
:: production manager: Laura d’Amore
:: production co-ordinator: Tsholofelo Tselaemang
:: 2nd camera DOP: Diego Ollivier
:: sound designer: Sean Jefferis

About Abdi

Check Also

Professional Racecar Driver Aurora Straus Stars in BMW ‘Power Has Come A Long Way’ Spot by Serviceplan



‘Power has come a long way’, a digital film from BMW starring Aurora Straus with an all-women crew helmed by Director Rachel McDonald with Director of Photography Rachel Morrison - the cinematographer on the Oscar-winning Black Panther- launched on International Women’s Day. The spot from Serviceplan New York tells the story of Aurora Straus, a 20-year-old professional racecar driver, Harvard freshman and founder of ‘Girls With Drive’

The film marks the launch of Aurora Straus’s ‘Girls With Drive’ website. BMW is a proud supporter of Straus, who currently races in the 2019 Pirelli World Challenge season in a BMW M4 GT4. The new video covers Aurora’s initial deferral of Harvard in order to compete in motorsports.

Straus started ‘Girls With Drive’, a non-profit focused on helping girls and young women get involved in male-dominated industries (particularly politics, business, and STEM, which includes the automotive industry). Her main focus is a mentorship program that connects successful professional women with young women and girls who are interested in the business side of the automotive world. In addition to the mentorship program, she is developing a ‘school tour’ and an internship program.

CREDITS

Client: BMW of North America, LLC
Brand: BMW
Vice President of Marketing: Trudy Hardy
Head of Brand Strategy and Communication: Wolfgang Gross
National Marketing Manager: Lisa Judge
Senior EV Marketing Communications Specialist : Kirsten Zayas

Agency : Serviceplan New York
Executive Creative Director: Jay Benjamin
Managing Director, Serviceplan New York: Stefan Schutte
Senior Art Director: Dasha Erkina
Senior Copywriter: Nick Delisi
Executive Producer: Karen McKibben
Group Account Director: Suzanne Reeves-Lau

Director of Strategy: Nick Chapman
Managing Director: Nick Johnson

Production Company: Biscuit Filmworks
Director: Rachel McDonald
Director of Photography: Rachel Morrison
Line Producer: Maury Strong
Editorial: Rock Paper Scissors
Executive Producer: Eve Kornblum
Producer: Julianne Cort
Editor: Akiko Iwakawa-Grieve
Assistant Editor: Dan Berk
VFX PRODUCTION: The Mill
Original Music: Q Department
Sound Design: Stimmung
Executive Producer: Kristina Iwankiw
Producer: Nick Tuttle
Executive Producer: Heath Raymond
Producer: Lauren Orban
Production Coordinator: Alexie Kozol
Media Agency: UM Worldwide
Social Media Agency: Anchor Worldwide

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