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Home / Reclame / Egg Films’ Kyle Lewis Directs ‘Ungovernable’ BMW Commercial

Egg Films’ Kyle Lewis Directs ‘Ungovernable’ BMW Commercial




Cape Town-based director Kyle Lewis, who recently signed to Egg Films for commercials representation, has released Ungovernable, a new ad for the first-ever BMW X2.

OpenCo’s creative team of Kyle Schoeman and Nicola Sprawson invited Kyle to workshop the script with them. The piece is an ode to “those who tear normal up” – something Kyle’s become known for himself.

“BMW is a great example of why we’re so excited to represent Kyle for commercials,” says Colin Howard, Egg Films’ managing director. “Kyle is now getting opportunities to show his broader talent, with advertising as his main focus.”

Kyle thanked everyone he worked with on BMW, including producer Will Nicholson, DOP Willie Nel, editor Jade Bowyer (PostModern), stylist Nola Williams, art director Gerhard van Zyl and composer Tapiwa Musvosvi.

Having made his name as one of South Africa’s most acclaimed music video directors, Kyle transitioned seamlessly into advertising with Egg’s sister company, Arcade Content, where his instinct and flair for African youth culture has been in demand with everyone from Absolut to Nike to Volkswagen over the last three-and-a-half years. Recent advertising accolades include a Gold Loerie and Silver Bookmark and Apex awards.

Arcade Content will continue to represent Kyle for brand films and music videos; he’s represented in the UK by Black Dog Films - the music video arm of RSA Films (Ridley Scott & Associates), which also reps the likes of multiple Grammy and MTV VMA winner Jonas Akerlund.

Explore Kyle’s diverse reel at https://eggfilms.tv/south-african-commercials-director/kyle-lewis/.

Credits:
:: agency: OpenCo

:: agency producer: Angela Cockburn
:: creative director: Kyle Schoeman
:: copywriter: Nicola Sprawson
:: client service: Raphael Gaving
:: production company: Egg Films
:: director of photography: Willie Nel from Exposure Crew
:: production producer: William Nicholson
:: executive producer: Colin Howard
:: post production co: Post Modern
:: editor: Jade Bowyer
:: colourist: Craig Simonetti
:: music: Tapiwa Musvosvi
:: wardrobe stylist: Nola Williams
:: art director: Gerhard Van Zyl
:: production manager: Laura d’Amore
:: production co-ordinator: Tsholofelo Tselaemang
:: 2nd camera DOP: Diego Ollivier
:: sound designer: Sean Jefferis

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Antidote Creates ‘Together is a Wonderful Place to Be’ Mazda Idents for Film4 Sponsorship



Building on Mazda’s Drive Together campaign, this is a celebration of those memorable roadtrips shared with family and friends.

We see lovely little moments that we all recall from days out in the car. Whether it’s everyone singing along to the family favourites or seeing the kids drawing on the misty windows, these idents are dedicated to the delight found in everyone coming together. All set against a stunning backdrop in the Scottish countryside.

Claire Andrews, Marketing Director, Mazda UK said: The 9pm film every night on Film4 is a place for family, friends and loved-ones to spend time together watching a great movie. We all know that feeling. Our films beautifully highlight a similar feeling of togetherness in the iconic Mazda MX-5 and the award-winning Mazda CX-5.

Tim Ashton, ECD at Antidote said: Open roads, epic landscapes and telling, touching moments of togetherness create a truly wonderful driving experience. Something we can all relate to and that we all remember fondly. Through Tom Barbor-Might’s cinematic direction and a central thought of ‘Together is a wonderful place to be’, Mazda and Film4 are presented as perfect partners.

Two sets of idents, totalling 20 different executions, have been made for the flagship 9pm film on Film4 with the Mazda CX-5 and Mazda MX-5 RF as heroes. There are also three 20-second edits which will run as part of a digital pre-roll campaign on ALL4, Channel 4’s video-on-demand service.

CREDITS:
Brand Mazda Motors UK
Marketing Director Claire Andrews
Marketing Communications Manager Kim Crawford
Social Media & Content Manager Heather McKim

Creative Agency Antidote
Executive Creative Director Tim Ashton
Creative Toby Derham
Strategy Director Chris Ridd

Client Services Director Mike Grumbridge
Account Manager Gemma Blake
Agency Producer Emma Smalley

Media Agency Mindshare
Director Tom Barbor-Might

Production Co Carnage
Producer Neil Edson
Post Production Coffee & TV
Sound Design SNK


Home / Reclame / Egg Films’ Kyle Lewis Directs ‘Ungovernable’ BMW Commercial

Egg Films’ Kyle Lewis Directs ‘Ungovernable’ BMW Commercial




Cape Town-based director Kyle Lewis, who recently signed to Egg Films for commercials representation, has released Ungovernable, a new ad for the first-ever BMW X2.

OpenCo’s creative team of Kyle Schoeman and Nicola Sprawson invited Kyle to workshop the script with them. The piece is an ode to “those who tear normal up” – something Kyle’s become known for himself.

“BMW is a great example of why we’re so excited to represent Kyle for commercials,” says Colin Howard, Egg Films’ managing director. “Kyle is now getting opportunities to show his broader talent, with advertising as his main focus.”

Kyle thanked everyone he worked with on BMW, including producer Will Nicholson, DOP Willie Nel, editor Jade Bowyer (PostModern), stylist Nola Williams, art director Gerhard van Zyl and composer Tapiwa Musvosvi.

Having made his name as one of South Africa’s most acclaimed music video directors, Kyle transitioned seamlessly into advertising with Egg’s sister company, Arcade Content, where his instinct and flair for African youth culture has been in demand with everyone from Absolut to Nike to Volkswagen over the last three-and-a-half years. Recent advertising accolades include a Gold Loerie and Silver Bookmark and Apex awards.

Arcade Content will continue to represent Kyle for brand films and music videos; he’s represented in the UK by Black Dog Films - the music video arm of RSA Films (Ridley Scott & Associates), which also reps the likes of multiple Grammy and MTV VMA winner Jonas Akerlund.

Explore Kyle’s diverse reel at https://eggfilms.tv/south-african-commercials-director/kyle-lewis/.

Credits:
:: agency: OpenCo

:: agency producer: Angela Cockburn
:: creative director: Kyle Schoeman
:: copywriter: Nicola Sprawson
:: client service: Raphael Gaving
:: production company: Egg Films
:: director of photography: Willie Nel from Exposure Crew
:: production producer: William Nicholson
:: executive producer: Colin Howard
:: post production co: Post Modern
:: editor: Jade Bowyer
:: colourist: Craig Simonetti
:: music: Tapiwa Musvosvi
:: wardrobe stylist: Nola Williams
:: art director: Gerhard Van Zyl
:: production manager: Laura d’Amore
:: production co-ordinator: Tsholofelo Tselaemang
:: 2nd camera DOP: Diego Ollivier
:: sound designer: Sean Jefferis

About Abdi

Check Also

Antidote Creates ‘Together is a Wonderful Place to Be’ Mazda Idents for Film4 Sponsorship



Building on Mazda’s Drive Together campaign, this is a celebration of those memorable roadtrips shared with family and friends.

We see lovely little moments that we all recall from days out in the car. Whether it’s everyone singing along to the family favourites or seeing the kids drawing on the misty windows, these idents are dedicated to the delight found in everyone coming together. All set against a stunning backdrop in the Scottish countryside.

Claire Andrews, Marketing Director, Mazda UK said: The 9pm film every night on Film4 is a place for family, friends and loved-ones to spend time together watching a great movie. We all know that feeling. Our films beautifully highlight a similar feeling of togetherness in the iconic Mazda MX-5 and the award-winning Mazda CX-5.

Tim Ashton, ECD at Antidote said: Open roads, epic landscapes and telling, touching moments of togetherness create a truly wonderful driving experience. Something we can all relate to and that we all remember fondly. Through Tom Barbor-Might’s cinematic direction and a central thought of ‘Together is a wonderful place to be’, Mazda and Film4 are presented as perfect partners.

Two sets of idents, totalling 20 different executions, have been made for the flagship 9pm film on Film4 with the Mazda CX-5 and Mazda MX-5 RF as heroes. There are also three 20-second edits which will run as part of a digital pre-roll campaign on ALL4, Channel 4’s video-on-demand service.

CREDITS:
Brand Mazda Motors UK
Marketing Director Claire Andrews
Marketing Communications Manager Kim Crawford
Social Media & Content Manager Heather McKim

Creative Agency Antidote
Executive Creative Director Tim Ashton
Creative Toby Derham
Strategy Director Chris Ridd

Client Services Director Mike Grumbridge
Account Manager Gemma Blake
Agency Producer Emma Smalley

Media Agency Mindshare
Director Tom Barbor-Might

Production Co Carnage
Producer Neil Edson
Post Production Coffee & TV
Sound Design SNK


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