Humanaut created hilarious greeting cards for your Mother-in-Law for Mother's Day/May 8th, to promote the handwritten card app Felt.
Let’s face it. The relationship between anyone and their mother-in-law can be a little awkward at times, especially around Mother’s Day. Should you send a Mother’s Day card? She’s your mom, but not really. Thankfully Felt has created a solution for this age-old social quandary: the Other Mother’s Day Card Collection. A new line of greeting cards specifically designed to send to your Mother-in-law on Mother’s Day. The best part is you can write and send these cards and mail them all from your iPhone or iPad.
The cards range from sweet:
Happy Mother’s Day to a mom who isn’t biologically programmed to love me.
To very honest:
If you didn’t exist I’d probably still be on Tinder.
Happy Mother's Day to the woman who birthed someone I have sex with.
Other Mother’s Day cards along with real Mother’s Day cards
can all be found in the Felt app and are just 3 bucks to send. Creative Credits:
Advertising Agency: Humanaut, Chattanooga, TN (USA)
Creative Director: David Littlejohn
Strategist: Andrew Clark
Copywriter: Andy Pearson, Liza Behles
Design Director: Stephanie Gelabert
Designers: Coleson Amon, Carrie Warren