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Embarrassing Drunken Walks Make For This Great PSA

Diageo's new "Think How You Drink" online ad campaign debuts in Western Europe that features some embarrassing drunken walks. "With this video we are deliberately using humor to catch people's attention," Malcolm D'Sa, Diageo's marketing innovation director for Western Europe, said in a statement. "Responsible drinking campaigns in the past have tended either to preach or to scare" he added. "We know that drinking to excess is a serious issue -- but our primary concern is to be effective. The message, that drinking can have harmful consequences, is still in there and it is a strong message. We've just approached it in a different way."

Not to worry if you don't remember last night, the people in the video are all actor's.




Credits:
Creative Ad Agency: Marmalade, Melbourne Australia

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Rachael Leigh Cook explains that the war on drugs is a war on people in a remake of her iconic "Your Brain On Drugs" ad.

Our nation’s drug war is leading us to lock up more people than ever.
Those charged with a non violent drug crime face fines and incarceration. More people are arrested for drugs than for rape, murder and robbery combined. And minorities are being railroaded into this system at much higher rates than their white counterparts even though drug use between both groups is about the same.

At Green Point Creative we believe our nation’s drug policy needs a serious reevaluation, so we are using our skills in strategy, creativity and world class production to generate content that seeks to educate and inspire change. Whether through print, TV, radio or social media, we employ every medium to best suit the message that needs to be told.

THE CREDITS:
Creative Agency: Green Point Creative, New York
Creative Director: Howard Bowler Managing Director: Jon Mackey Production Manager: Mary Valentino
Production: Motiv Creative, New York
Director Ryan Kleier
Shoot: The Shed, New York
Makeup/Hair: Abby Hayden
Sound: Chris Viall
Gaffer: Andreas Roalsvig
Director of Photography: Matt McClain 1st Assistant Camera: Matt Donovan Production Assistant: Josh Lee
Animation/Post Production: Edit 1, New York
Producer: Dan Fuerst
Animation Creative Director: Michael Zimbard Art Producer: Diane Boston
Illustrator: Kevin Kobasic
2D Animation: Erica Jaffin Matt Trudell
Music/Audio Post: HOBO Audio, New York
Mix/Sound Design: Chris Stangroom/Diego Jimenez Music: Oscar Convers/Julian Angel
Social Media Consultant
Lawrence Lac

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