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Embarrassing Drunken Walks Make For This Great PSA

Diageo's new "Think How You Drink" online ad campaign debuts in Western Europe that features some embarrassing drunken walks. "With this video we are deliberately using humor to catch people's attention," Malcolm D'Sa, Diageo's marketing innovation director for Western Europe, said in a statement. "Responsible drinking campaigns in the past have tended either to preach or to scare" he added. "We know that drinking to excess is a serious issue -- but our primary concern is to be effective. The message, that drinking can have harmful consequences, is still in there and it is a strong message. We've just approached it in a different way."

Not to worry if you don't remember last night, the people in the video are all actor's.

Creative Ad Agency: Marmalade, Melbourne Australia

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Advertiser: UNICEF USA
Spot Title: UNICEF Pack to School
First Air Date: 9/18
Agency:  Grey NYC
Chief Creative Officer:  John Patroulis
Creative Director: Brian Platt and Samira Ansari
Art Director: Maria Barreto
Copywriter: Silvana Medukic
Agency Producer: Nina Roussarie
Agency Music Producer: David Steinberg
Production Company (location): Townhouse
Director: N/a
Director of Photography: N/a
Editor (person & company): Steve Reglis, Mary Hawkins, Jesus Sepulveda
Music/Sound Design (person & company): Townhouse / Asche & Spencer
Principal Talent: Lucy Liu

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