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Embarrassing Drunken Walks Make For This Great PSA

Diageo's new "Think How You Drink" online ad campaign debuts in Western Europe that features some embarrassing drunken walks. "With this video we are deliberately using humor to catch people's attention," Malcolm D'Sa, Diageo's marketing innovation director for Western Europe, said in a statement. "Responsible drinking campaigns in the past have tended either to preach or to scare" he added. "We know that drinking to excess is a serious issue -- but our primary concern is to be effective. The message, that drinking can have harmful consequences, is still in there and it is a strong message. We've just approached it in a different way."

Not to worry if you don't remember last night, the people in the video are all actor's.




Credits:
Creative Ad Agency: Marmalade, Melbourne Australia

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About This is That: This is That is a current affairs program that doesn't just talk about the issues, it fabricates them. Nothing's off limits--politics, business, culture, justice, science, religion--if it's relevant to Canadians, we'll find out the "This" and the "That" of the story. Each week, hosts Pat Kelly and Peter Oldring will introduce you to the voices that give this country character and through these stories provide a new perspective as to what it means to live in Canada.

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image: CBC/Joseph Schweers

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