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Embarrassing Drunken Walks Make For This Great PSA

Diageo's new "Think How You Drink" online ad campaign debuts in Western Europe that features some embarrassing drunken walks. "With this video we are deliberately using humor to catch people's attention," Malcolm D'Sa, Diageo's marketing innovation director for Western Europe, said in a statement. "Responsible drinking campaigns in the past have tended either to preach or to scare" he added. "We know that drinking to excess is a serious issue -- but our primary concern is to be effective. The message, that drinking can have harmful consequences, is still in there and it is a strong message. We've just approached it in a different way."

Not to worry if you don't remember last night, the people in the video are all actor's.




Credits:
Creative Ad Agency: Marmalade, Melbourne Australia

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Movistar Mexico PSA “Love Story” from Y&R México




Y&R México in collaboration with Movistar, a Telefonica company, launched the PSA “Love Story” directed by Andrew Lang from Wabi Productions.

The spot shares a modern love story with contemporary issues. The ad aims to raise awareness for people of all ages about being smart in the use of technology and social networks, in this case, when making a love connection. The final caption of the spot reads “150 million fake profiles live on social media. Not everyone is who you think they are.”

CREATIVE CREDITS:
Agency: Y&R México
CEO: Héctor Fernández
CCO: Saúl Escobar
General Creative Director: Karla Santa Anna
Creative Director: Luis Madruga Enríquez, Rodrigo Casas
Director Producer: Juan Pablo Osio
VP Client Services: Adriana Veytia
VP Planning: Natalia Berrio
Head of Art: Luis Madruga Enríquez
Copywriter: Rodrigo Casas
Client: Movistar
Brand & Marketing director: Karely Munárriz

Production Company: Wabi Productions
Director: Andrew Lang
Managing Director: Alan Suárez
Managing Executive Producer: Denise Mendoza
Executive Producer: Melissa Brown
DOP: Rafael Lluch
1st AD: Jorge Sempre
Production Manager: Adriana Vera
Location Manager: Fernando Martinez
Art Director: Miguel Angel Cerda
Stylist: Ana Vazquez
Make up/Hair Dresser: Alicia de la Rosa
Steady Cam: David Echeverria

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