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Embarrassing Drunken Walks Make For This Great PSA

Diageo's new "Think How You Drink" online ad campaign debuts in Western Europe that features some embarrassing drunken walks. "With this video we are deliberately using humor to catch people's attention," Malcolm D'Sa, Diageo's marketing innovation director for Western Europe, said in a statement. "Responsible drinking campaigns in the past have tended either to preach or to scare" he added. "We know that drinking to excess is a serious issue -- but our primary concern is to be effective. The message, that drinking can have harmful consequences, is still in there and it is a strong message. We've just approached it in a different way."

Not to worry if you don't remember last night, the people in the video are all actor's.

Creative Ad Agency: Marmalade, Melbourne Australia

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The National Rifle Association's newest ad campaign is moving in a bold new direction. The organization's latest promotional video features no scripted lines at all. It's just a TV playing the news, and a grimacing, sledgehammer-toting Grant Stinchfield who clearly and quite expressively doesn't like it very much.

Stinchfield, who is wearing a 'Socialist Tears' T-shirt stands in front of a flat-screen TV displaying a series of anti-Trump, pro-gun-control sound bites from CNN anchors, John Oliver, and other 'enemies of the state.' After silently digesting these anti-American diatribes, he dons a pair of safety goggles (as safety is clearly and somewhat ironically a priority for him), turns around, and smashes the TV with his ginormous hammer, which then reveals their slogan... “The truth is our greatest weapon.” This leads one to deduce that the hammer is a physical metaphor - a truth-smashing weapon for the NRA or it's just an excuse to break Sh**.

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