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Embarrassing Drunken Walks Make For This Great PSA

Diageo's new "Think How You Drink" online ad campaign debuts in Western Europe that features some embarrassing drunken walks. "With this video we are deliberately using humor to catch people's attention," Malcolm D'Sa, Diageo's marketing innovation director for Western Europe, said in a statement. "Responsible drinking campaigns in the past have tended either to preach or to scare" he added. "We know that drinking to excess is a serious issue -- but our primary concern is to be effective. The message, that drinking can have harmful consequences, is still in there and it is a strong message. We've just approached it in a different way."

Not to worry if you don't remember last night, the people in the video are all actor's.

Creative Ad Agency: Marmalade, Melbourne Australia

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Samsung Mobile: Surf – The Snail via Leo Burnett

Every living being on this planet has a need to connect with something greater than itself. From the tiniest snail attempting to cross a vast and unpredictable sidewalk, to each surfer ignoring their own fragile ‘shells’ every time they paddle out into the awesome power of the ocean.

Samsung believes it’s this basic need that leads to progress, and that progress always leads to more progress. As sponsor of the WSL World Championship Tour, Samsung has continually witnessed the world’s best surfers push their limits and in the process, spread the love of the sport to new and unexpected parts of the world.

The Snail was directed by AG Rojas from Park Pictures and tells an inspiring story of an Indian boy who uses the samsung phone to get access and be inspired by the Pro Surfers, in this case Gabriel Medina, John John Florence, Mick Fanning and Sally Fitzgibbons.

Creative Credits:
Agency: Leo Burnett Chicago
Campaign: “Snail”
Global Chief Creative Officer: Mark Tutssel
US Chief Creative Officer: Britt Nolan
SVP Creative Director, CW: Brian Siedband
SVP Creative Director, AD: Gordy Sang
Creative Director, CW: Rob Calabro
Senior Art Director, AD: Luis Marques
Executive Producer: Matt Blitz
Senior Producer: Bonnie Van Steen
SVP Global Account Director: Radim Svoboda
Account Director: Ashley Beam
Global Account Supervisor: Huy Ngo
SVP Global Strategy Director: Kara Yang
Strategy Director: Christopher Bridgland
VP, Director of Celebrity Services: Peggy Walter

Production Company: Park Pictures
Director: AG Rojas
Director of Photography: Alwin Kuchler and Rob Bruce (H2O)
Executive Producer: Dinah Rodriguez
Line Producer: Pete Vitale

Editorial House: Exile Editorial
Editor: Conor O’Neill
Executive Producer: CL Weaver

Post Production: MPC
Executive Producer: Elexis Stearn
Creative Director: Paul O’Shea
Colorist: Ricky Gausis

Original Music: Barking Owl
Creative Director: Kelly Bayett
Sound Design: Michael Anastasi

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