EA SPORTS UFC Official E3 2013 Trailer. Feel the fight as the action, emotion, and intensity inside the Octagon are brought to life like never before. The next generation of MMA fighting begins spring of 2014 when EA SPORTS UFC is released for the Xbox One and the PlayStation 4.
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Welcome to the future of faster. Introducing The PUMA BeatBot - a programmable, self-driving, line-following robot that inspires PUMA’s runners of all levels to push harder by giving them a real visual target to beat, not just the time on a stopwatch.
When everybody is making wearable tech to help people monitor their performance, Global Sports Brand PUMA created a raceable tech gadget to improve the performance of runners in real-time.
Introducing The PUMA BeatBot - a programmable, self-driving, line-following robot that inspires runners of all levels to push harder by giving them a real visual target to beat, not just the time on a stopwatch.
Runners can enter the time and distance of the race they want to replicate, place the unit on the starting line of a track and go. The BeatBot will then pace out the programmed race. It allows runners to race their own best time, their rival’s best time and even Usain Bolt’s best time. With a top speed of 44kmh, BeatBot can recreate Bolt’s record-shattering 100m dash, giving runners a chance to experience firsthand just how fast the world’s fastest man can go.
Ad Agency: JWT, USA
Executive Creative Directors: Florent Imbert, Emmanuel Lalleve
Creative Director: Karl Ackermann
Senior Art Director: Ben Morejon
Senior Copywriter: Andrew Curtis
Chief Creative Officers, New York: Brent Choi, Adam Kerj
Planning Director: Rik Mistry
Director of Digital: Jennifer Usdan McBride
Executive Producer: Jason Curtis
Senior Producer: Chris Klein
Assistant Producer: Thomas Mishra
Project Manager: Kristin Robinson
Global Business Director: Greg McConnell
Account Director: Chris Burgess
Account Manager: Caroline Morse
Directors of Photography: Danny Dwyer @ Black Tape Media, Chris Browne @ Rock Steady Films
Design, Engineering, Product Management: Marcel Botha, Berk Ilhan, Simon Ellison / 10XBETA
Computer Vision: Bruno Kruse, Carrie Kengle, Mike Manh / 10XBETA
PID and Control System Consulting: Jesse Gray, Matt Berlin @ IF Robots
Line Following Sensor Array: Ranjit Bhatnagar @ Moonmilk, Yoni Saltzman @ Honeybee Robotics