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Home / Fiat 500 Celebrates Individuality In ‘Lose The Labels’ Outdoor Campaign By Krow

Fiat 500 Celebrates Individuality In ‘Lose The Labels’ Outdoor Campaign By Krow


Fiat is promoting two limited editions of its iconic 500 model in an outdoor campaign ‘Lose the Labels’, celebrating nonconformity and expressing your own individuality. krow Communications created the campaign to support the 500 Rockstar and 500 Star models.

The idea behind ‘Lose the Labels’ is to challenge conformity over individuality. Taking perceived wisdom of what you have to look like, or how you behave head on. As the 500 breaks away from the homogeneous looks of cars in the A segment and expresses its individuality, the first executions in this campaign look at labels in fashion and celebrates people’s own individual style over the myth that to be chic, you need to follow the obvious trends.

There are two different executions. In one, a self-possessed man poses casually next to the 500 Star under the headline ‘Dedicated follower of nothing’. The other shows an equally confident woman next to the 500 Rockstar, with the headline ‘Individuality has no catwalk’.

The posters are running across DOOH and OOH channels across the UK, including major sites in London, Birmingham and Leeds. The outdoor campaign breaks on the 20 May with other channel activation to follow.



Kate Barrett, Fiat Brand Communications Manager, said: “We’re launching this campaign because we wanted to evolve the 500 from being the ultimate fashion accessory into something new and different from the category. This campaign brings to life the individuality of the car, which we believe will resonate with the audience.”

Nick Hasting at Krow Communications, said: “The Fiat 500 gets offended by the merest suggestion that it’s part of the ‘A-segment’ herd. It has a style all of its own, recognised in particular by like minds.”

The 500 Rockstar and 500 Star models are part of the new Fiat 500 range.

Credits
Creative Director Nick Hastings
Creatives Nick Hastings & Georg Thesmann
Business Director Emma Christmas
Account Director Rosie Morahan
Agency Producer Mark Coldham
Photographer Max Oppenheim
Production Co Twin Productions



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Mitsubishi is redefining adventure with the launch of its new campaign, “Adventure Redefined,” created for the new 2020 Outlander Sport by Sausalito-based agency, BSSP. Despite what we commonly see in CUV/SUV advertising, the legacy car brand reminds us that adventure doesn’t always have to be about an epic trip into the wilderness but is unique, curated, and different for every person. The spot portrays the vehicle in an authentic manner that speaks to its real-world versatility while highlighting its new front-end and latest safety features.

The campaign builds upon the “Small Batch” brand campaign that launched back in April and established a new, sophisticated look and feel for Mitsubishi Motors North America, showcasing a small lineup of well-built vehicles that focus on the features that matter most to its drivers. The 2020 Outlander Sport is the newest update to Mitsubishi’s Small Batch lineup, crafted for any adventure in mind – whether that be off-road Saturdays, ice cream Sundays, or manic Mondays. The campaign consists of television/video, digital, paid social, and POS.

CREDITS

Mitsubishi Motors North America:
Fred Diaz (President and Chief Executive Officer)
Mark Chaffin (Chief Operating Officer)
Kimberley Gardiner (Vice President and Chief Marketing Officer)
Kimberley Ito (Manager, Advertising)
Vanessa Lam (Sr. Specialist, Marketing and Advertising)
Kathy Seshiki (Manager, Marketing)


Butler, Shine, Stern, and Partners:
Elizabeth O'Toole (Producer)
Vince Genovese (Exec Director Production / Partner
Chris Cummings (Chief Strategy Officer / Partner)
Anders Gustafsson (Group Creative Director)
Savannah Hicks (Senior Art Director)
Ashley Suarez Wood (Senior Copywriter)
Mike O'Malley (Group Business Director)
Michelle Finelli (Account Director)
Sohail Bhatia (Strategy Director)
Tricia Kresneski (Business Affairs Manager)


Production: Industrial Film
Vic Huber (Director)
Jeff McCoy (Producer)
Rosslyn Luke (Production Manager)
Ryan Lippert (1st AD)


Post Production Company: 1606 Studio SF
Brian Lagerhausen (Editor)
Cameron Maidenberg (Assistant Editor)
Jon Ettinger (Executive Producer)

Finishing House: Ntropic
Ayumi Ashley (Color Grade)
Ethan Chang (Conform)

Music: Massive Music



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