A year ago, Burberry named Chinese musician and actor Kris Wu
as brand ambassador, and to kick off their partnership, he curated the Kris Wu Edit
for a campaign in which he starred. This year, Wu is back with another curated collection for Burberry
, but this time, one that he also designed.
Wu's 19-piece collection includes outerwear such as a reinterpretation of the Burberry trench, with prints of his personal tattoos, parkas, sweatpants, baseball caps, and The Rucksack embroidered with his song lyrics.
Now here's a FIRST LOOK at what you'd be expecting to see soon, as modelled by Kris Wu himself:
"I am happy to be continuing to partner with Burberry and on such a creative collaboration. It has been a special experience working with Christopher Bailey on this collection, which integrates my personal style into classic Burberry pieces. I was so inspired by the spirit, forward-thinking attitude and heritage of Burberry that I wrote and recorded a new Hip-Hop track called ‘B.M.’ which encapsulates my experience with the fashion house." ~ Kris Wu~
"Kris is an incredibly inspiring artist who embraces and is authentically involved in all the creative worlds of music, acting and fashion. Working with him has enabled us to push the traditional boundaries often associated with collaborations, and jump head first into a rich and truly mutual creative partnership. He is one of his generation’s unique talents and it is a great privilege and pleasure to work with him." ~ Christopher Bailey, President and Chief Creative Officer ~
The collection drops on December 16th in select Burberry boutiques worldwide, and on the Official Website.