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Foot Locker – Harden Soul feat. James Harden and Stephen Curry

James Harden is coming off the best year of his career. He's taking things to the next level by cutting an R&B album. Luckily, Stephen Curry is there to let him know he can also get to the next level with fresh #Approved Nike gear from Foot Locker.

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NBA Teams Up with Timbaland for “Every Second Counts” Playoffs Spot


The NBA has unveiled its latest TV spot, “Every Second Counts” featuring new music by Grammy® Award-winning producer Timbaland created exclusively for the NBA Playoffs and The Finals. Part of the league’s “This Is Why We Play” campaign, “Every Second Counts” highlights how at any moment, the NBA postseason can create jaw-dropping moments that will captivate fans and impact culture around the world. NBA Playoffs begin Saturday, April 16.

The spot, premiering on TNT Tuesday, April 12 during the doubleheader featuring Thunder-Spurs and Grizzlies-Clippers, captures the intensity, energy and excitement fans experience nightly as the world’s top teams battle toward The Finals.



Creative Credits:
Ad Agency: Translation
Chief Executive Officer: Steve Stoute
Chief Creative Officer: John Norman
Chief Strategy Officer: John Greene
Group Creative Director: Matthew McFerrin
Group Creative Director: Achilles Li
Senior Creative: Ariel Abramovici
Senior Creative: Bruno Acanfora
Director of Content Production: Miriam Franklin
Content Producer: Kristen Cooler
Director of Business Management: Thalia Tsouros
Group Account Director: Stanley Lumax
Account Director: Agustina Marcos
Account Supervisor: Rachael Fogel
Assistant Account Executive: Craig Mitchell
Senior Project Manager: Matt DeSimone

Production Company: Iconoclast
Director: We Are From LA
Director of Photography: Wyatt Troll
Executive Producer: Charles­Marie Anthonioz
Line Producer: Line Postmyr

Editorial Company: Arcade Editorial
Editor: Brad Waskewich
Assistant Editor: Elizabeth Parsons
Post Executive Producer: Sila Soyer
Post Producer: Fanny Cruz

VFX Artist: Tristian Wake
VFX Assistant: Mark Popham

Audio Post: Heard City
Mixer: Jeremy Siegel
Executive Producer: Gloria Pitagorsky
Producer: Heath Raymond

Music: “Get In The Game”
Producer: Timbaland

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