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“Forward” the latest HUMANSEVEN project for Citroën



HUMANSEVEN has been exploring different ways of working, creating and producing and has launched its own Content Lab: a space where the pace is reduced, pressure from daily tasks removed along with the ability to give sufficient time to take a big step back in order to find the right partners, produce, think and put things into question. The driving force being « Freedom ».

From this was born the Citroën « Forward » project.

One year ago the Agency presented a wild idea to the Citroën Client and proposed a completely different way of approaching and producing it. The story of a man face to face with nature in which the Agency was free to create it's own form and tone . The car is shown in a way that has never been seen before and the brand logo appears nowhere in the film. When confronted with the question « should we have a classic logo at the end of the film ? » the answer from Xavier Beauregard was « is it possible to have missed the brand ? »

In conclusion the Agency has produced a hybrid piece of work which is hard to identify or even name: in short an unidentified advertising object.

Credits:
AGENCY: HUMANSEVEN
Chief Creative Officer: Xavier Beauregard
Artistic Director: Christophe Caubel

TV Producer: Sarah Bouadjera

FILM PRODUCTION: ALLSO
Director: Sophie Levy
Producer: Franck Annese
Art designer: Rudy Annese / Atelier Downtown
Location Manager: Hugo Obert
Engineer Design: No Design

POST-PRODUCTION: SMALL STUDIO
Post producer: Vincent Guttman
Supervisor: Thomas Eid.
Flame: Yann Masson & Philippe laridan
Compositing: Serhat Baykal & Lise Fisher
3D: Léo Ewald & Romain Balloy

POST-PRODUCTION: HRCLS
CEO: Christopher Thiery
VFX supervisor: Yann Dubois
Post producer: Mélanie Teixeira
Editor: Sophie Levy & Nicolas Capus
Colorist: Arthur Paux

SOUND PRODUCTION: HRCLS
Sound producer: Anthony Leblond
Compositor: Brice Davoli
Sound Designer: Anaïs Khout
Mix: Alex Louboutin

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