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From Kenya to Canada: The Story of Kenya’s Only Ice Hockey Team



In Kenya, there is only one ice hockey team, and they have nobody to play against. Every Wednesday and Sunday, the Kenya Ice Lions take to the first-ever ice rink in East and Central Africa: a 1,400-square-metre rink at the Panari Sky Center Hotel in Nairobi, Kenya. Located next to Nairobi National Park, is where the Ice Lions take to the rink and play the game they love.

In Canada, it is sometimes taken for granted that Canadians can always find someone to grab a stick, find some ice and play a game. Tim Hortons heard the story about the Kenya Ice Lions and decided to share our love of the game by bringing them to the birthplace of hockey.

“In Canada - and as a company - Hockey is part of our DNA,” says Jorge Zaidan, Head of Marketing, Tim Hortons Canada. “We are so inspired by the story of the Lions. Despite having no other teams to play against, the players on the Kenya Ice Lions’ passion for the game is unwavering. Their shared passion and love of the game knows no borders.”

Moved by their love for Canada’s favourite sport, Tim Hortons flew 12 members of the senior Ice Lions team to Canada to have the opportunity to finally play their first game ever against another team. After dressing in brand new CCM hockey equipment and personalized jerseys, they discovered they were in for an even bigger surprise: hockey superstars Sidney Crosby and Nathan MacKinnon were joining them on the ice as teammates.

“I was honoured to be able to join the Ice Lions as they played their first game against another team,” said Sidney Crosby, captain of the NHL’s Pittsburgh Penguins. “One of the things I love about hockey is how it’s able to reach so many people from so many countries around the world and bring them together.”

“While we played alongside the Ice Lions for their first game, we know it won’t be their last,” said Colorado Avalanche star, Nathan MacKinnon. “The team’s genuine passion and excitement for hockey is contagious – they were amazing teammates and it was great to play with them.”

“It is a dream to not only have the chance to play in Canada, but to play – for the first time – in full gear alongside two of the greatest players of the game,” says Benard Azegere, captain of the Kenya Ice Lions.“ When we first started playing in Kenya, we didn’t even have full equipment, but now not only do we have that, we can say we’ve played a real game with some All-Star teammates.”

Tim Hortons made a donation to Kenya’s Youth Hockey League to help ensure that the Ice Lions’ passion for the sport lives on for the next generation. To see the full video of the Kenya Ice Lions hockey game with Sidney Crosby and Nathan MacKinnon, please visit https://youtu.be/CqYfhY5gVl8.

About TIM HORTONS
Tim Hortons, part of Restaurant Brands International, is one of North America's largest restaurant chains operating in the quick service segment. Founded as a single location in Canada in 1964, Tim Hortons appeals to a broad range of guest tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products. Tim Hortons has more than 4,700 system wide restaurants located in Canada, the United States and around the world. More information about the company is available at timhortons.com

NHL and NHL team marks are the property of the NHL and its teams. © NHL 2018. All Rights Reserved.

CREDITS:
Agency: Zulu Alpha Kilo
Client (Company): Tim Hortons
Chief Creative Officer: Zak Mroueh
Creative Director: Gerald Kugler, Rodger Eyre

Art Director: Michael Siegers
Writer: Jonah Flynn
Agency Producer: Revital Grunberg, Jennifer Gillespie, Kevin Corvetti

Account Team: Hilary Roberts, Mike Johnson, Kayla MacDonald
Planning Team: Tim Hopkins, Sean Bell
Clients: Ricardo Azevedo, Jorge Zaidan, Jana Goodbaum, Paloma Azulay, Jordan Mascarenhas, Kevin Albert, Jane Almeida, Chris Wakefield,

Marketing Consultant: Rob Forbes (Forbes Sports Marketing)

Media Agency: UM
Media Agency Planners: Scott Dane, Alana Paterson, Ben Seaton, Nicole Matalik

PR Agency: North Strategic / Citizen PR
PR Agency Planners: Amy Shanfield, Sarah McConnell / Angie Lamana, Sean Citrigno, Ciara O’Riordan

French Partner Agency: The French Shop

Production House: Artifact NonFiction, Zulubot
Director: David Grabias

Production House Producer: Bryce Brentlinger
Executive Producer: Anne Edgar
Director of Photography: John Minh Tran
Second Camera: Scott Burton, Chris Goll
Segment Producer: Courtney Dickson
Kenya Producer: Anita Kasera
Sound: Alex Chege, Nick Davey
First AD: Soctt Weatherall

Video Post Facility / Editing Company: Zulubot
Editor: Jay Baker

Assistant Editor: Jessie Posthumus
Post Production: Alter Ego

Compositor / Online / Senior VFX Artist: David Whiteson
Colourist/Transfer: Eric Whipp

Post Producers: Julie Neff, Hilda Pereira
Audio Post Facility/Music House: Eggplant Music & Sound
Audio Director: Adam Damelin

Music Composers: Adam Damelin / Iain Gardner
Producer: Nicola Treadgold
Engineer: Nathan Handy

About Abdi

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An extension of the SK-II’s ongoing #changedestiny philosophy, “Meet Me Halfway” follows the real-life stories of three young single Chinese women as they bravely take on the daunting first steps of reaching out to their parents after years of avoiding and not returning home due to marriage pressure. Through sharing their stories and listening with an open mind, both sides meet halfway on
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Millions of young single women in China experience a disconnect from their parents citing marriage pressure as one of the top reasons. Many find themselves having to choose between living up to their parents and society’s expectations and timelines of marriage and their own dreams and aspirations.

Avoiding Chinese New Year has become a growing phenomenon among young single Chinese women as a result. For a young single Chinese woman, curious questions that arise from parents and relatives about boyfriends, marriage and even children during the week-long festivities create a suffocating and unbearable environment of pressure and urgency.

The film takes viewers to the heart of the matter, candidly showing the women’s first attempts of opening up to their parents about their lives and the marriage pressure they have been dealing with.

Through meeting halfway, both literally and figuratively, daughters begin to see their parents in a different light and come to the realization that the questions from their parents causing their burden were coming from a place of love and genuine care. Through bridging daughters and parents and facilitating an open dialogue about marriage pressure, SK-II hopes to provide a platform where
mutual understanding can be achieved to empower women to make their own choice, in their own
time.

“We want to tell women worldwide: Destiny can change, when you have the courage to take the first step to meet halfway.” shares Sandeep Seth, Vice President, Global SK-II. “We hope the stories of these three brave women can inspire other women to take the first step, start a conversation with their families about marriage pressure and in the process, empower them to live life on their own terms and shape their own destinies.”

“Meet Me Halfway” is SK-II’s latest installment in its ongoing #changedestiny campaign and a follow up to 2016’s award winning “Marriage Market Takeover” and 2017’s “The Expiry Date”.

Learn more about SK-II #changedestiny at http://www.sk-ii.com.



CREDITS
Client: SK-II
Sandeep Seth, Vice President SK-II
Kylene Campos, Global Marketing Director SK-II
Title: Meet Me Halfway
Country of Airing: China
Length: 4:36 minutes
Launch date: February 18th, 2019
Creative Agency: Forsman & Bodenfors Singapore
Account Supervisor: Susanna Fagring, My Troedsson, Abbe Hale
Account Manager: Hongi Luo, Patrik Danroth
Art Director: John Bergdahl
Copywriter: Joakim Labraaten
PR-strategist: Amat Levin
Designer: Jason Feng
Planner: Leo Bovaller
Agency Producer, Film: Alexander Blidner
Production company: Tool of North America
Postproduction: Cabin Editing Company
Director: Floyd Russ
Producer: Andy Coverdale
Executive producer: Brad Johns/Nancy Hacohen
D.O.P: Christophe Collette
Music: Victor Magro/Future Perfect
Editor: Isaac Chen
Sound: Lime Studios
Activation Strategy & Orchestration: Mano Copenhagen
Strategy Director: Thor Otar
Client Lead: Jakob Stigler
Orchestration Lead: Liv Sørensen
Distribution Partner: Verizon Media (Ryot Studio)
Account Director: Jesper Laumand
Distribution Strategy Director: Yangze Wang
Planner: Mads Linnebjerg
Editorial distribution: Sandra Rasmussen
Social distribution: Nicklas Fjelsted Holm
PR Distribution: Anna Taussi
Researcher: Troels Ringsted
Account Manager: Annie Aa
FOR MORE INFORMATION PLEASE CONTACT
Shuqi Fu, Global Brand Communications Manager
fu.s.2@pg.com

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