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Home / Fun Bolthouse Campaign Reminds Us to Take a Break and Embrace the Farm

Fun Bolthouse Campaign Reminds Us to Take a Break and Embrace the Farm



Beverage company, Bolthouse Farms, launches a series of commercials created by The Many, with Chimney completing full-service production and post production.

Directed by Chimney’s Sam O’Hare, the four 10-second films promote Bolthouse’s range of premium beverages and were developed around the idea that as modern life becomes busier, the concept of nature and farms become more appealing. The cheerful films encourage people to take a break from their busy routines to enjoy a taste of the farm in Bolthouse’s travel-sized bottle. This break from reality manifests itself as the farm literally growing out of everyday locations: carrots sprout from living room floors, office lamps transform into apple trees, dumbbells in the gym become fresh milk cans, and strawberries make a surprise appearance on the subway platform.

Chimney completed full-service production and post on the films. Working collaboratively with the creative team at The Many, Sam O'Hare directed the live-action portions and also led Chimney’s VFX team in NYC.

Sam comments: “Having a unified creative vision throughout the process really helped ensure consistency and efficiencies from start to finish. From the start we knew that CGI would be the best approach to bring these spots to life - obviously a strawberry plant can't grow out of a subway bench and a desk lamp can't turn into an apple tree. When a campaign relies so heavily on executing the key elements in post, we utilize previz to help us imagine the end product while planning the production and shot list. This ensures that the footage captured on set marries happily with the CG that is needed to bring it all together, and allows the agency and client to see the vision and sign off before shooting, greatly streamlining the shoot. The fact that these were 10 second vignettes also made the decision to do previz that much easier to make sure we left enough time for all the elements to animate on screen without feeling rushed.”

Commenting on the tight turnaround, Sam says: “Photo-real CGI - especially this close up - requires a lot of time and detail to make look right. This is where being Chimney and having the global network really came in handy as we were able to pull in talent from multiple offices to make sure the work was executed beautifully while still meeting the hard deadline. While I directed and led the post in NY, Chimney’s VFX supervisor Petter Lindholm in the LA office was able to be on set to supervise to make sure the VFX data was captured and that everything that was shot would translate smoothly to the post workflow. We also partnered with our office in Gothenburg so we could have dedicated teams on each vignette making sure everything came together.”

CREDITS

CLIENT: Bolthouse
VP of Marketing: Mark Materacky
Marketing Director: Alice Nelen
Brand Manager : Breeana Bey
Campbells Production Consultant: Suzanne Landau

Agency: THE MANY
Executive Creative Director: Damien Eley
Creative Director: Celine Faledam
Copywriter: Rachel Guest
Brand Director: Laura Hoffman
Project Manager: Nicole King
Senior Producer: Morgan Menco

Production Company: Chimney
Director: Sam O'Hare
Executive Producer: Ellen Pot / Jake Loonan
Producer: Brooke Dooley
Post Production Company: Chimney
VFX Producer: Nicole Melius
Lead CG Artist: Anthony Jones
Artists: Joe Nguyen, Ryan Lathey, Ran Huo, Erik Rasmussen
Editor : Hannelore Gomes
Color Correct: Vincent Taylor
Conform: Alana Casto

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Del Taco Promotes New Fresh Faves Box Meals with French-Fry-Scented Soap


Del Taco is getting on its soapbox to promote a new lineup of Fresh Faves Box Meals. The campaign will include a social media component from San Francisco advertising agency Camp + King that encourages people to promote the restaurants in return for french fry-scented soap.

Grilled Chicken Tacos made with fresh-grilled chicken, Half-Pound Bean & Cheese Burritos crafted with slow-cooked beans made from scratch, and the signature Del Taco that’s loaded with hand-grated cheddar cheese are just a few of the items that Del Taco Restaurants, Inc. is offering in its new lineup of Fresh Faves Boxes.

Priced at $4, $5, or $6, each box contains handmade fan-favorite items along with fries and a drink and delivers quality and quantity at a price point that only Del Taco can deliver. And to make the launch extra fresh, the agency added a social component to drive buzz for the boxes:  superfans can get in on the fun and win a free bar of Eau de French Fry soap by posting about their love for Del Taco with the hashtag #FrySoap.

Stamped with the Del Taco logo and packaged to look like a Fresh Faves box, the delicious-smelling five-ounce bars went live March 7. Packaging states that Eau de French Fry is “brought to you by the hardest-working hands in fast food.”

“We thought there was no better way to reward superfans during the Fresh Faves launch than to give them a fun, novel take on ‘fresh,’” said Camp + King CCO Roger Camp. “It’s a distinctive benefit that fuels the Del Taco love.”

The name Fresh Faves Box Meals was inspired by the brand’s legacy of using freshly prepared items made in each restaurant every day. Specific varieties of the brand’s box meals include*:

$4 Value Taco Box: Two Value Tacos, value fries and a small drink.$5 Variety Box: A Grilled Chicken Street Taco, a Half-Pound Bean & Cheese Burrito, value fries and a small drink.$6 Del’s Favorites Box: The Del Taco, a Grilled Chicken Taco, value fries and a small drink.$6 Triple Chicken Box: Two Grilled Chicken Tacos, a Chicken Quesadilla Snacker, value fries and a small drink.

“For Del Taco, value means offering guests an unbeatable combination of freshly prepared, craveable items offered at prices below many national competitors,” said Barry Westrum, Del Taco’s chief marketing officer. “We created these boxes based on demand from our guests, loading them up with our most popular products, not fillers, including our famous crinkle-cut fries, because if you’re going to get a box meal, it should come with some hot and crispy fries.”



CREDITS

Advertising Agency: Camp + King
Chief Creative Officer/Partner: Roger Camp
Chief Executive Officer/Partner: Jamie King

Art Director: Ben Pang
Copywriter: Rick Morrison
Designer: Patty Nguyen
Director of Content Production: Stacy McClain
Producer: Malini Kartha
Associate Producer: Sophie Fyfield
Director of Print Production: Amy Guzman

Managing Director – Chicago: Kristin Barbour
Brand Director: Melissa Stavish
Brand Supervisor: Ellen Obletz
Senior Strategist : Sally Kallet

Production Partners:
Maui Soap Company, LLCOrchidia Fragrances, Andresen






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