A huge collection of 3400+ free website templates JAR theme com WP themes and more at the biggest community-driven free web design site
Home / Reclame / Georgian Creative Agency Exhibits Burned Christmas Trees As a Jarring Reminder Of Natural Catastrophe

Georgian Creative Agency Exhibits Burned Christmas Trees As a Jarring Reminder Of Natural Catastrophe


#MerryTreesmas campaign goes viral encouraging millions of Georgians to rebuild the forest this Christmas.

Wildfires destroyed 10 million square meters of forest in the Borjomi-Kharagauli National Park in Georgia in August 2017. For a country with a severe air pollution problem, the impact of this damage is enormous - but creative agency Leavingstone decided to take matters into their own hands this Christmas.

To remind people in Georgia about the catastrophe, and to encourage them to take action to heal the forest, Leavingstone created an experiential activation to take the public by surprise when they were out buying their Christmas trees. The agency created a disturbing sight by exhibiting burned and charred trees next to the traditionally perfect seasonal trees at the hugely popular annual Christmas fair in the centre of capital Tbilisi.

The public was first surprised and then encouraged to log onto merrytreesmas.com and sponsor their own fir tree in the damaged area - at the very same time as buying their own Christmas tree for at home. Leavingstone worked with ecological startup Treepex, an organisation that will plant a new Christmas tree and will track and display its growth.

To get wider reach, ornamental trees made out of ash were designed, packaged and distributed to the most important journalists and key influencers to encourage them to write about the campaign. And as of Christmas Day it went viral.

“With our #MerryTreesmas campaign we are inviting the people of Georgia to rebuild our damaged forest tree by tree. We want to establish new tradition of planting trees at Christmas - and to give people a platform to do something good at the end of the year.”

For more info on #MerryTreesmas, see: www.merrytreesmas.com




Credits:

Advertising Agency: Leavingstone, Tbilisi, Georgia
Client: Treepex

Chief Creative Officer: Levan Lepsveridze
Creative Director: Giorgi Avaliani
Copywriters: Beka Adamashvili, Mikho Kalandarishvili
Account Director: Natia Gogia
Account Managers: Mariam Menteshashvili, Mariam Janjgava
Design & Art Director: Nick Kumbari
Illustrator/Designer: Anano Miminoshvili
Designer: Irakli Takaishvili
Art Department: Slow Pulse - Giorgi Karalashvili, Mariam Iakobashvili, Melano Zibzibadze

Technical Lead: Goga Chinchaladze
Web Developers: Meko Pepanishvili, Elene Kiknadze, Misha Tsankashvili

DoP: Irakli Solomonishvili (Pitha), Giorgi Medulashvili,
Assistant of DoP: Lado Andguladze
Animation artist: Gurika Chokheli
Video Editor: Vova Vardidze
Sound Design: Beso Kacharava, Pitachoka
Voiceover artist: Tato Rusia
Music: Giorgi Chilaia, Tornike Japiashvili

Special Thanks to Influence Georgia

About Abdi

Check Also

WWF France Launches #StopMontagnedOr with French Footballer Ibrahim Cissé



To influence public opinion of gold mine project that threatens French Amazonia.

WWF France is saying “STOP” to “Montagne d'Or”, an industrial gold mine project planned for construction in the French Amazonia. A new campaign will alert and mobilize public opinion on the project, which is currently the subject of public debate in Guyana. WWF France and We Are Social agency chose Ibrahim Cissé, the young French football player, to launch the #StopMontagnedOr campaign.

Montagne d'Or is set to become the first industrial mine in French Guyana and, by far, the largest gold mine in France. In addition to raising the prospect of ecological disaster in the shape of deforestation, destruction of wildlife, and an explosion of energy consumption, the project is economically flawed and a waste of taxpayer money.

Raising awareness of the gold mine project that threatens French Amazonia

In order to raise awareness and mobilize public opinion against the industrial gold mine project that threatens Guyana, the agency We Are Social has created the #StopMontagnedOr campaign for WWF France.

The integrated digital campaign launches with a disaster film that comes alive ... on a football field. Why?

Because to extract the gold, the developer plans to use 57,000 tons of explosives, 46,500 tons of cyanide, 195 million litres of fuel, and deforest 1,513 hectares of land, the equivalent to about 2,161 football fields.

The film highlights these abnormal dimensions in an original way. Shot in the style of yet another promotion for a sports equipment manufacturer, the campaign film introduces rising French footballer Ibrahim Cissé, who seems to be focused on a fitness challenge, and starts running on a football pitch at night. He crosses a first field, then two, then three… As his sprint progresses, Cissé confronts various elements in the fields that he traverses: there’s a flood, then obstructions in the form of mining equipment, and falling trees. He keeps on his course, braving all obstacles, including explosives and wild animals on the run, before finally collapsing on the ground beside a large crater, completely out of breath and exhausted.

The mine project Montagne d’or threatens the French Amazonia
A deforested area as large as 2161 football fields
Together, let’s act! #StopMontagnedOr

The campaign will come alive on social networks, always using the voice of Ibrahim Cissé who launched the campaign on his Instagram account. WWF France and the footballer will call on their respective communities and the public as a whole to mobilize globally via the hashtag #StopMontagnedOr on the stopmontagnedor.com platform to call out the French President of the Republic, Emmanuel Macron!

Jacques-Olivier Barthes, Head of Communications WWF France says, "Montagne d’Or could clear a large area the equivalent of 2,161 football fields. It is to raise the awareness among the French and global public of the vast dimensions of this mining project that we have created the #StopMontagnedOr campaign with the agency We Are Social. It contains a simple and understandable image for all to warn about a programmed environmental disaster and economic benefits that will never materialise. A decisive match is currently being played in Guyana, we need the mobilization of all to take this project out of the game!"

CREDITS
CLIENT: WWF FRANCE
Communication Director: Jacques-Olivier Barthes
Head of campaign: Chloé Moitié

AGENCY: WE ARE SOCIAL FRANCE
Founder & CEO: Sandrine Plasseraud
Managing Director: Isabelle Constant
Executive Creative Director: Thomas Guilhot
Art Director: Paul Grange
Copywriters: Alexandre Foucray, Philippe Lesesvre
Agency Producer: Alexandra Marik
Group Account Director: Ludovic Chevallier
Account Manager: Anne-Laure Cottereau

PRODUCTION: FRENZY
Director: Thibaut Grevet
Footballer: Ibrahim Cissé
Director of Photography: Mathieu Plainfossé
Productor: Alexandra Funada

POST PRODUCTION: MATHEMATIC

KEY VISUAL
Photographer: Samuel le Huede
Editing Studio: FEEL GOOD

Home / Reclame / Georgian Creative Agency Exhibits Burned Christmas Trees As a Jarring Reminder Of Natural Catastrophe

Georgian Creative Agency Exhibits Burned Christmas Trees As a Jarring Reminder Of Natural Catastrophe


#MerryTreesmas campaign goes viral encouraging millions of Georgians to rebuild the forest this Christmas.

Wildfires destroyed 10 million square meters of forest in the Borjomi-Kharagauli National Park in Georgia in August 2017. For a country with a severe air pollution problem, the impact of this damage is enormous - but creative agency Leavingstone decided to take matters into their own hands this Christmas.

To remind people in Georgia about the catastrophe, and to encourage them to take action to heal the forest, Leavingstone created an experiential activation to take the public by surprise when they were out buying their Christmas trees. The agency created a disturbing sight by exhibiting burned and charred trees next to the traditionally perfect seasonal trees at the hugely popular annual Christmas fair in the centre of capital Tbilisi.

The public was first surprised and then encouraged to log onto merrytreesmas.com and sponsor their own fir tree in the damaged area - at the very same time as buying their own Christmas tree for at home. Leavingstone worked with ecological startup Treepex, an organisation that will plant a new Christmas tree and will track and display its growth.

To get wider reach, ornamental trees made out of ash were designed, packaged and distributed to the most important journalists and key influencers to encourage them to write about the campaign. And as of Christmas Day it went viral.

“With our #MerryTreesmas campaign we are inviting the people of Georgia to rebuild our damaged forest tree by tree. We want to establish new tradition of planting trees at Christmas - and to give people a platform to do something good at the end of the year.”

For more info on #MerryTreesmas, see: www.merrytreesmas.com




Credits:

Advertising Agency: Leavingstone, Tbilisi, Georgia
Client: Treepex

Chief Creative Officer: Levan Lepsveridze
Creative Director: Giorgi Avaliani
Copywriters: Beka Adamashvili, Mikho Kalandarishvili
Account Director: Natia Gogia
Account Managers: Mariam Menteshashvili, Mariam Janjgava
Design & Art Director: Nick Kumbari
Illustrator/Designer: Anano Miminoshvili
Designer: Irakli Takaishvili
Art Department: Slow Pulse - Giorgi Karalashvili, Mariam Iakobashvili, Melano Zibzibadze

Technical Lead: Goga Chinchaladze
Web Developers: Meko Pepanishvili, Elene Kiknadze, Misha Tsankashvili

DoP: Irakli Solomonishvili (Pitha), Giorgi Medulashvili,
Assistant of DoP: Lado Andguladze
Animation artist: Gurika Chokheli
Video Editor: Vova Vardidze
Sound Design: Beso Kacharava, Pitachoka
Voiceover artist: Tato Rusia
Music: Giorgi Chilaia, Tornike Japiashvili

Special Thanks to Influence Georgia

About Abdi

Check Also

WWF France Launches #StopMontagnedOr with French Footballer Ibrahim Cissé



To influence public opinion of gold mine project that threatens French Amazonia.

WWF France is saying “STOP” to “Montagne d'Or”, an industrial gold mine project planned for construction in the French Amazonia. A new campaign will alert and mobilize public opinion on the project, which is currently the subject of public debate in Guyana. WWF France and We Are Social agency chose Ibrahim Cissé, the young French football player, to launch the #StopMontagnedOr campaign.

Montagne d'Or is set to become the first industrial mine in French Guyana and, by far, the largest gold mine in France. In addition to raising the prospect of ecological disaster in the shape of deforestation, destruction of wildlife, and an explosion of energy consumption, the project is economically flawed and a waste of taxpayer money.

Raising awareness of the gold mine project that threatens French Amazonia

In order to raise awareness and mobilize public opinion against the industrial gold mine project that threatens Guyana, the agency We Are Social has created the #StopMontagnedOr campaign for WWF France.

The integrated digital campaign launches with a disaster film that comes alive ... on a football field. Why?

Because to extract the gold, the developer plans to use 57,000 tons of explosives, 46,500 tons of cyanide, 195 million litres of fuel, and deforest 1,513 hectares of land, the equivalent to about 2,161 football fields.

The film highlights these abnormal dimensions in an original way. Shot in the style of yet another promotion for a sports equipment manufacturer, the campaign film introduces rising French footballer Ibrahim Cissé, who seems to be focused on a fitness challenge, and starts running on a football pitch at night. He crosses a first field, then two, then three… As his sprint progresses, Cissé confronts various elements in the fields that he traverses: there’s a flood, then obstructions in the form of mining equipment, and falling trees. He keeps on his course, braving all obstacles, including explosives and wild animals on the run, before finally collapsing on the ground beside a large crater, completely out of breath and exhausted.

The mine project Montagne d’or threatens the French Amazonia
A deforested area as large as 2161 football fields
Together, let’s act! #StopMontagnedOr

The campaign will come alive on social networks, always using the voice of Ibrahim Cissé who launched the campaign on his Instagram account. WWF France and the footballer will call on their respective communities and the public as a whole to mobilize globally via the hashtag #StopMontagnedOr on the stopmontagnedor.com platform to call out the French President of the Republic, Emmanuel Macron!

Jacques-Olivier Barthes, Head of Communications WWF France says, "Montagne d’Or could clear a large area the equivalent of 2,161 football fields. It is to raise the awareness among the French and global public of the vast dimensions of this mining project that we have created the #StopMontagnedOr campaign with the agency We Are Social. It contains a simple and understandable image for all to warn about a programmed environmental disaster and economic benefits that will never materialise. A decisive match is currently being played in Guyana, we need the mobilization of all to take this project out of the game!"

CREDITS
CLIENT: WWF FRANCE
Communication Director: Jacques-Olivier Barthes
Head of campaign: Chloé Moitié

AGENCY: WE ARE SOCIAL FRANCE
Founder & CEO: Sandrine Plasseraud
Managing Director: Isabelle Constant
Executive Creative Director: Thomas Guilhot
Art Director: Paul Grange
Copywriters: Alexandre Foucray, Philippe Lesesvre
Agency Producer: Alexandra Marik
Group Account Director: Ludovic Chevallier
Account Manager: Anne-Laure Cottereau

PRODUCTION: FRENZY
Director: Thibaut Grevet
Footballer: Ibrahim Cissé
Director of Photography: Mathieu Plainfossé
Productor: Alexandra Funada

POST PRODUCTION: MATHEMATIC

KEY VISUAL
Photographer: Samuel le Huede
Editing Studio: FEEL GOOD

Leave a Reply

Your email address will not be published. Required fields are marked *