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Greatness Awaits In Sony PlayStation Commercial



Sony PlayStation - Greatness Awaits. Who are you to deny greatness? If you would deny it to yourself, you would deny it to the entire world. And we will not be denied.

Credits:
Advertising Agency: BBH, New York, USA
Chief Creative Officer: John Patroulis
Executive Creative Director: Ari Weiss
Creative Director: Nate Able
Copywriter: Rick Herrera
Head of Integrated Production: Justin Booth-Clibborn
Senior Producer: Jennifer Moore Bell
Production Assistant: AJ Gutierrez
Head of Account Management: Armando Turco
Account Director: Melissa Hill
Account Manager: Georgie Gooley
Account Coordinator: Marshal Kerns
Production Company: MJZ
Director: Rupert Sanders
Director of Photography: Greig Fraser
President: David Zander
Executive Producer: Kate Leahy
Producer: Laurie Boccaccio
Production Supervisor: Adriana Cebada Mora
Production Designer: Dominic Watkins
Costume Designer: Mayes Rubeo
Local Production Company: Kinema Films de Mexico
Local Production Co. Producer: Jose Ludlow
Editorial: Work Post NY
Executive Producer: Erica Thompson
Editor: Neil Smith
Assistant Editor: Healy Snow
VFX & Finishing: The Mill NY
Exec Producer: Jo Arghiris
Senior VFX Producer: Charlotte Arnold
VFX Supervisor: Iwan Zwarts
VFX Supervisor: Rob Petrie
Assistant Producer: Juan Handal
Colour Producer: Heath Raymond
Colourist: Fergus McCall
2D Lead Compositor: Iwan Zwarts
2D Compositing Artists: Kyle Cody, Dan DiFelice,
Additional: Danny Morris, John Mangia, Ilia Mokhtareizadeh, Greg Spencer, Dan Giraldo
2D Conforms and Cut-downs: Jade Kim
3D Lead Artists: Rob Petrie and Joji Tsuruga
3D Lead Lighter: Olivier Mitonneau
3D Animators: Jeff Lopez, Alex Allain, Tyler Hurd
3D Artists: Olivier Varteressian, Per Bergsten, Ivan Luque Cueller, Billy Dangyoon Jang, Boris Ustaev, Hassan Taimur, Ruben Vandebroek, Tim Kim
3D MASSIVE: Wyattt Savarese, Ed Hicks, Hassan Tuimir
3D FX: Nick Couret, Ian Baxter, Phil Mayer, Cedrick Grousse
Matte Painting: Can Y. Sanalan
Title Design: Mario Stipinovich, Tetsuro Mise, Eugene Kolb
LIDAR services provided by Scanable: Travis Reinke
Rotoscoping provided by: Trace VFX
Sound Designer: Brian Emrich at Trinitite
Music: Woodwork Music
Music Producer: Andrew Oswarek
Composer: Phil Kay
Mix: Sound Lounge
Mixer: Tom Jucarone

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Enchanting new Sony BRAVIA ad invades a derelict casino with 4000 glitter filled balloons, “True Colours”


Sony used over 1500kg of multi-coloured glitter in its latest explosive commercial for BRAVIA 4K HDR TVs. Watch as an enchantingly grand, derelict old building comes to life, bursting with bright white balloons, the ad crescendos into an incredible multi-coloured glittery explosion

The ad perfectly encapsulates the beautiful detail of Sony’s new BRAVIA 4K HDR TV range and the brilliant colour reproduction. “More Brilliance. More Beauty.” is the mesmerising ad’s strapline

A mixture of drones and handheld video cameras were used so that viewers could experience the colour explosions in clear detail
For the soundtrack, Sony collaborated with UK singer-songwriter Tom Odell to re-record Cyndi Lauper’s famous track ‘True Colours’


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Sony launched a new advertising campaign which showcases the incredible picture quality of its new range of Sony BRAVIA 4K HDR TVs. These TVs give you the best possible picture quality whatever you’re watching, the smartest user experience with Android TV, and are stunningly designed.

Shot in 4K, the ad made by American director Andre Stringer, together with DDB Berlin, brings to life a forgotten, derelict casino in Romania using 4000 balloons and over 1500 KG of glitter in the visually enchanting setting.

Opening with a single white balloon entering an empty building, the casino gradually fills with balloons and mesmerises onlookers before the balloons explode in a cacophony of colour as glitter cascades around the casino.

By using a combination of different shooting methods and angles, the ad sets out to capture the brilliance and beauty of 4K HDR through the juxtaposition of pure white balloons and the glorious colour of the glitter, culminating in a stunning explosive climax.

As well as the TV commercial, the campaign will encompass cinema, VOD, digital, out of home and point of sale to convey the core message, ‘More Brilliance. More Beauty’ and celebrates the exceptional colour, contrast and detail delivered by the new range of Sony 4K HDR TVs.

The accompanying key visuals were shot by high-speed photographer Fabian Oefner who attached a noise sensor to the camera shutter, so that it triggered every time a balloon popped, helping him to achieve incredibly detailed and striking images.

Shuhei Sugihara, Head of Brand and Product Communication, Sony Europe, says of the advert: “Whether through our products, or through our marketing, our company’s philosophy is to satisfy people’s curiosity.

“Our new TV commercial continues BRAVIA’s legacy of adverts. From balls, bunnies and flower petals to balloons and glitter – Sony has always used striking colour and visual beauty to showcase its range of televisions. The creative direction of this footage was based on the same idea and we hope viewers truly feel something from this beautiful image, which uses a million glittery details to truly demonstrate the difference our 4K HDR TVs provide in terms of colour, contrast and detail.”

In true Sony tradition, music was an important consideration and given the nature of the commercial, Sony worked with Tom Odell to create a haunting new version of Cyndi Lauper’s classic track “True Colors” renamed as “True Colours”. The music licensing division of Sony Music was involved for the music and artist consulting as well as the song production in high resolution audio. True Colours will be released as a single on all relevant digital platforms on September 30th.

Mr Odell said: “When I saw the advert I thought it was beautiful. And I love Andre Stringer’s (director) work, so was keen to be involved. True Colours by Cyndi Lauper is one of my favourite songs, and it was a joy to sing it and put it to the picture. The lyric has always struck me as one with a very unique message; to be yourself and to be proud about it. In that spirit, I hope you love it as much as I did recording it.”

Alice Bottaro, Creative Director at DDB Berlin explains: “Shooting this commercial required weeks of preparation and a lot of effort from special effects and production design partners. Glitter is a very challenging element to work with, even more so because we wanted to show the particles in all their detail and brilliance. We’ve also been very lucky to get such a beautiful location: during the film, you really experience how the glitter turns this abandoned casino into a place full of colour and life.”

The Credits:
AD AGENCY: DDB Berlin
CREATIVE DIRECTOR: Alice Bottaro
COPYWRITER: Chiara Chessa
ART DIRECTOR: Jacopo Biorcio, Alan Dindo
EXECUTIVE CREATIVE DIRECTOR: Gabriel Mattar
ACCOUNT DIRECTOR: Jemima Jordan
PRODUCER: Jens Mecking, Marcus Wetschewald
CREATIVE AGENCY: Myles Lord
CLIENT SERVICING: David Barton
DIRECTOR: Andre Stringer
POST PRODUCTION HOUSE: nhb studios Berlin
PRODUCTION COMPANY: Tempomedia

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