Proverb, a multidisciplinary branding agency in Boston, has completed branding and marketing assignments for The Graphic, a unique luxury living space located in Charlestown, Massachusetts and began leasing in May, according to Proverb’s Managing Director, Daren Bascome. Working with Berkeley Investment’s Development Project Manager, Paul Goodwin, Proverb was tasked with the branding and creative development for The Graphic including the brand strategy, name development, logo development, and marketing that included the property website, thegraphiclofts.com, signage and print collateral and the tagline for the property, “Be Bold. Be Graphic.”
Proverb’s Managing Partner, Director of Client Services Christine Needham commented, “Built on the site of a beloved graphic arts workshop in Charlestown, Massachusetts, The Graphic embraces a tradition of creative production, technical know-how and fearless tenacity in order to cultivate a connected, convenient, experience-based lifestyle in the heart of the Boston area. With two distinct buildings built behind a singular vision, The Graphic has something for everyone.”
The project, named The Graphic in honor of the site’s former use, sits directly across from the newly reconfigured Sullivan Square T station on the Orange Line and directly across from The Schrafft’s City Center and adjacent to Hood Park. The Graphic offers an abundance of outdoor space that is typically not seen or offered in urban projects including three courtyards and a common roof deck. The two buildings that form The Graphic successfully bridge history and contemporary design, while offering residents modern conveniences and the accessibility to make life all around easy.
ABOUT THE GRAPHIC
With a modern design that celebrates Sullivan Square’s industrial heritage, Berkeley Investment's latest transit-oriented project, The Graphic, will bring to Charlestown a total of 171 apartments (spanning two buildings), approximately 5,000 square feet of retail/restaurant space. The redevelopment includes the adaptive reuse of the Graphic Arts Finishers Building featuring loft-style apartments, and will offer residents a lounge, club room, game room, and bike storage facilities, as well as onsite management offices.
Proverb is an agency focused on building powerful brands and creating a more thoughtful world around us. We partner with innovative real estate developers, cities, hotels, museums, architects, hospitals and other organizations that seek to transform the built environment. Our work connects with smart, sophisticated audiences, stands out from competitors and creates lasting value for our clients. For more information go to: www.proverbagency.com