A huge collection of 3400+ free website templates JAR theme com WP themes and more at the biggest community-driven free web design site
Home / IT & Mobile / Gadget / Hey Google: Flowers (Sia)

About Abdi

Check Also

Jet.com Relaunch from Pereira O’Dell New York


Creative agency Pereira O’Dell New York has launched its first campaign for Jet.com. The campaign, “Our Carts Are Different Here,” underscores Jet’s importance to the lives of city dwellers by highlighting their authentic human stories by way of TV, OOH, digital, and social.

In the video spots, Jet celebrates heroes in uniquely city environments – watching passersby from a park bench, skating down a busy street as tourists observe from a bus, hosting a dinner party in a small city apartment, and walking home from a late-night out while others rise to start their days. The OOH and digital elements use striking visuals to tell a similar story with products. Each execution features seemingly disparate items paired together, the combination of which reveals the story of the person behind the cart and how city-dwellers shop to fulfill their varied needs. From a media perspective, this campaign will likely be the most prevalent OOH in New York during Q4.

This campaign supports the re-launch of Jet after its initial launch in 2015 and subsequent acquisition by Walmart for $3.3B in 2016. The new experience provides a more intentional catalog that is personalized and relevant to city consumers’ shopping preferences across key categories of Grocery, Home, Fashion, Beauty and Electronics.

Family - 15 seconds


Passerby - 15 seconds


Jet PR Credits
Campaign: Our Carts are Different Here
September 7, 2018
CLIENT: JET
AGENCY: PEREIRA O’DELL/NY
Executive Creative Director: Dave Arnold
Creative Director: Jake Dubs
Creative Director: Suz Keen
Senior Art Director: Perry Morton
Senior Copywriter: David Mattera
Head of Content Production: Tennille Teague
Senior Art Producer: Raquel Duarte
Senior Print Producer: Dana Canneto
Managing Director: Cory Berger
Director of Brand Management: Mona Gonzalez
Brand Director: Erin Shanahan
Brand Manager: Whitney Swain
Director of Strategy: Tom Naughton
Brand Strategy Director: Nina Hensarling
Senior Communications Strategist: Charley Cobbin

FILM:
PRODUCTION COMPANY: ARTS & SCIENCES
Director: Alex Prager
Line Producer: Jim Czarnecki
DP: Matthew Libatique
EDITORIAL COMPANY: EXILE EDIT
Editor: Nate Gross
Assistant Editor: Stephania Dulowski
Producer: Lauren Pullano
TITLES: ART JAIL
MUSIC: SQUEAK E CLEAN
AUDIO: HEARD CITY
Engineer: Phil Loeb
COLOR: CO 3
Artist: Jamie O’Bradovich

OOH:
PHOTOGRAPHY: CARTEL & CO
Photographer: Scottie Cameron
Exec Producer: Yoni Ben-Yosef
Producer: Disco Meisch
RETOUCHING: DECOY
MECHANICALS: BARREL HOUSE EAST
Senior Studio Artist: Evan Zelermyer


Leave a Reply

Your email address will not be published. Required fields are marked *